Fall ’10 Design Workshop Series Logo Design and ... · Fall ’10 Design Workshop Series Logo...
Transcript of Fall ’10 Design Workshop Series Logo Design and ... · Fall ’10 Design Workshop Series Logo...
Fall ’10 Design Workshop Series Logo Design and Illustrator Basics February 18, 2012 – Ben Denzer, Brendan Chou
Origins of Logo Design
Cylinder seals & coins Typography, posters Brand differentiation Bass Triangle (1876) Victorian arts Arts and crafts movement Modernism
Types of Logos – Saul Bass http://www.visualnews.com/2012/01/27/att-archives-logo-re-design-video-pitch/#more-33949
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Why are Logos Important?
Visual Names Symbolic representation of an organization
Capstone of Brand
Logos are the pinnacle of a company’s “Brand” Logos become the organization
What Makes a Good Logo? Simple/Clear
Legible Clarity of Meaning
Relevant To market, industry, purpose
Memorable Timeless
Avoid Trends Distinctive/Unique Versatile
What Makes a Good Logo? Simple/Clear
Legible Clarity of Meaning
Relevant To market, industry, purpose
Memorable Timeless
Avoid Trends Distinctive/Unique Versatile
Vector Graphics
Mathematical expressions Doesn’t lose quality upon scaling Software: Adobe Illustrator
Keep Designing!
Logos are everywhere, pay attention to them. Seek out other’s work. Enter design competitions
Logosauce.com Practice
Make fake logos Experiment