faisca consulting business plan
Transcript of faisca consulting business plan
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Executive Summary.
fasca Consulting is a Johannesburg, Gauteng. based public relationsfirm that specializes in Showbiz PR. fasca Consulting' areas ofspecialty are management crisis, image creation, management of
publicity events, and media liaison. All of these activities ensure theproper management of sensitive aspects concerning celebrities whowant to spark in their carreer.
Typical clients will include socialites, celebrities, and upcomingpersonalities. These clients seek a professional firm to assist in theirperceived showbiz image. faisca consulting will rapidly gain marketshare through the use of specialized, innovative customer attention.
By leveraging it's competitive advantages, Faisca consulting willquickly grow it's customer base. Having a specialized skill set with
experience in showbiz PR work will provide Faisca with valuable insightthat other PR firms and Showbiz Agencies are unable to offer.Additionally, faisca consulting prides themselves on offeringunmatched flexibility which will allow Faisca consulting to seamlesslymeet any need a client may have.
Faisca consulting is 100% percent owned black firm with internationalexposures, experiences and insight. Faisca consulting will leverage itsskills, experience, and innovative approach to reach profitability bymonth 10, generating noteworthy revenues by year three.
1.1 Mission
faisca consulting' mission is to provide the customer with the highestquality of showbiz PR consultancy. We exist to attract and maintaincustomers. When we adhere to this maxim, everything else will fall intoplace. Our services will exceed the expectations of our customers.
1.2 Keys to Success
The keys to success are:
Attention to detail.
Thinking outside the box.
Professionalism.
Results.
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1.3 Objectives
The objectives for the first three years include:
To create a start-up company whose primary goal is to exceedcustomer's expectations.
To increase the number of clients served by at least 20% per yearthrough superior performance and referrals.
To develop a sustainable business that is able to survive off its owncash flow.
Company Summary
Faisca consulting is a showbiz public relations consultancy firm thatspecializes in working with individuals that are pursuing showbizcarreers and seek sparkling results.
Faisca consulting is 100% black owned firm with internationalexposures, experiences and insights.
Faisca consulting will provide PR services to local, as well as regionalindividuals, that are in need of immediate reactionary help, as well aslong-term management.
2.1 Company Ownership
Faisca consulting is a private entity owned by Johnny Makombo.
2.2 Start-up Summary
The following equipment will be needed. Please note that those itemswhich are considered assets to be used for more than a year will belabeled long-term assets and will be depreciated using G.A.A.P.approved straight-line depreciation method.
Two desks and chairs.
Two file cabinets.
Two computer systems including two licenses of Microsoft Office,a CD-RW, printer, digital camera and a DSL connection.
South african's media directory.
Subscription to Showbiz researching tools.
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Website development.
Start-up
Requirements
Start-up Expenses
LegalStationery etc.
Brochures
Website development
Showbiz subscription
Total Start-up Expenses
Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
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Total Assets
Total Requirements
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
Liabilities and Capital
Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
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Management of publicity events. These services develop andmanage client sponsored publicity events which are designed tostrengthen the clients perceived social commitment.
Media Liaison. These services are establish to bring more spark
in the carreer of clients. The better exposed an individual is inthe media, the greater the rewards in his carreer.
Market Analysis Summary
Faisca consulting will primarily serve three different target segmentswithin the showbiz PR space: celebrities, socialites, and upcomingpersonalities. These different segments will be targeted because theyrepresent a large amount of business activity in this country and
because they have struggled in the past to maintain anideal/reasonable public image.
These segments will be targeted through an advertising campaign andnetworking activities tailored to each industry customer.
4.1 Market Segmentation
Faisca consulting has three distinct groups of customers:
Celebrities. These personalities are performing in the publicindustry. They might utilize Faisca consulting to help strengthentheir image as artists providing entertainment needs to their fansand showing their full potential within the showbiz industry.Additionally they may need Faisca consulting for crisismanagement services or promotional activities.
Socialites. The Business moguls have a negative public imagedue to the general perception of their behaviours and attitudestoward the public. Even though They deserve all the glamour,The public is very spectical when they are involved in socialprojects. Therefore, A very good public management throughmedia will be rewarding these moguls and create even morebenefits and recognition for their line of business.
Upcoming personalities. There are a lot of new talents in thecountry. Every single minute, there is someone who hasambitions to start somewhere in the showbiz industry. Ourservices are perfectly designed for these personalities, and thespark they require to make it to the top through internationalexposures and management.
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Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Celebrities % %
Socialites % %
Upcoming personalities % %
Total % %
4.2 Target Market Segment Strategy
The selected customer segments will be targeted in a specificadvertising and networking campaign.
Advertising. This campaign will target each of the prospectivecustomers. The advertisements will generally be placed withinthe appropriate showbiz magazines. The advertisements will beused to communicate the message that Faisca consulting is aspecialized showbiz PR firm that can work hand and hand with
celebrities, socialites, and upcoming personalities, providingthem with both proactive, as well as reactive PR services. Theadvertisements will detail the different services Faisca consultingprovides as well as the experience the founder have in thisniche.
Networking. Since the founder has a long history in this marketspace, he has a long list of contacts that he has developed over
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the years. Faisca consulting will leverage these contacts to raisevisibility regarding faisca consulting and establish relationshipsso Faisca consulting can began to serve them. Because thismarket niche is fairly small and specific, people in the space tendto know each other and a lot of business is transacted among
acquaintances. This nature of the industry will make networkingactivities all the more effective.
4.3 Service Business Analysis
The PR industry in Johannesburg has many different competitors,however few have the specialized skills for showbiz PR work. Thecompetitors generally take the form of small local PR firms, largenational firms, celebrities management agencies, and Independentagents.
Faisca consulting will rapidly gain market share in their specific space
by leveraging their competitive edges. These edges consist of aspecialized skill set honed for the demands of showbiz PR and the highdegree of flexibility. As a small specialized firm, Faisca consulting isable to address any need generated by a client.
4.3.1 Competition and Buying Patterns
Competition takes many forms:
Small, local PR firms. These companies are small, typically oneprincipal, and their clients are not celebrities, socialites and
upcoming personalities. These companies are more retail PR,Industrial PR and Environmental PR based.
Large national firms. These firms are quite large and theyserve national clients. The clients are usually very largecompanies and these national firms travel to wherever tosupport the account.
Celebrities Management agencies.These agencies havebeen around for decades. But These agencies lack publicrelations approach to the showbiz industry. Agencies are moreconcerned in getting jobs for the clients, and not creating a
brand out of the clients for long-term benefits.
Independent Agents.These agents are not professionallyskilled to create, manage and maintain the image of a celebrityin a long-term basis. many celebrities come up and vanish withinthe next two years due to the lack of good image building, crisismanagement and long-term relationship with the showbizindustry.
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Buying patterns for companies typically take the form of RFP's for thelarger companies, and informal referrals/networking for the smallerclients.
Strategy and Implementation SummaryFaisca consulting' marketing and sales strategies will be based ondeveloping visibility for Faisca consulting and communicating themessage that Faisca consulting is able to provide an unmatchedservice offering due to the special skill set and flexibility in serving theclient.
5.1 Competitive Edge
Faisca consulting has two complementary competitive edges:
Specialized skill set. While this will be detailed further in themanagement section, this competitive edge allows Faiscaconsulting to provide keen insight into the showbiz industry andhow that applies to public relations.
Flexibility. As a small firm, Faisca consulting is able to meet thecustomer's special needs by offering a very flexible service. Thisflexibility allows Faisca consulting to work hand in hand withclient and the public to support their customer. While manycompetitors will have an initial interview with the customer ontheir site, most of the work is completed on the PR firms terms,
typically at the home office. Faisca consulting' flexibility allowsthem to work with the client in any capacity required to serve thecustomer in the most effective way. Often this means workingclosely with the customer and the various hierarchical levelswithin the showbiz industry. This will sometimes mean extendedtime spent on the client's work, a service that Faisca consultingis more than happy to offer.
5.2 Marketing Strategy
As stated before in the target market segment strategy, Faisca
consulting will use a combination of targeted advertising andnetworking to generate visibility and communicate Faisca consulting'message that they are the premier showbiz PR firm in the area thatpossesses the ability to offer unprecedented specialized services andflexibility to help the customer manage their public image and dealwith any unfortunate crisis.
The advertising will be done in specific showbiz magazines. These will
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be chosen because the magazines readership is a very specificdemographic that Faisca consulting is trying to reach.
The networking activities will be quite effective in leveraging thealready existing relationships that Johnny have established throughyears working in the different industries.
5.3 Sales Strategy
The sale strategy will be based on turning prospective customers intolong-term clients. The primary way this will be accomplished is througha dog and pony show performed for the decision maker. Thispresentation will outline all of the different services and value thatFaisca consulting offers: their rich specialized experience and verypersonalized attention that their clients receive. They will emphasizethe smallness of Faisca consulting that allows it to serve every clientwith individual attention that one would expect from an in-house staff.
The dog and pony show will also highlight Faisca consulting' portfolio ofpast clients served and the creative "out of the box" thinking thatprevails at Faisca consulting. The portfolio itself will be quite creative,not just a standard display of past projects, but a representation initself of Faisca consulting' creativity and competence.
5.3.1 Sales Forecast
The first month of operation will not have any sales activity. The officewill be set up and the marketing campaign will be devised. The secondmonth will see a small amount of activity, primarily small projects oflimited duration.
By month three and four, visibility of Faisca consulting will have begunto take root and there will be an increasing number of inquiries thatwill be turned into projects.
Sales will steadily ramp from month four on with profitability beingreached by month 10 and sales steadily increasing through the end ofyear three.
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Sales Forecast
Year 1 Year 2 Year 3
Sales
Crisis management
Image management
Event management
Total Sales
Direct Cost of Sales Year 1 Year 2 Year 3
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Crisis management
Image management
Event management
Subtotal Direct Cost of Sales
5.4 Milestones
faisca consulting will have several milestones early on:
Business plan completion. While business plans are typicallycreated on requirement to secure capital, Faisca consulting willuse the plan as a way to develop a strategic focus as well as agauge to track adherence to the plan at multiple intervals in thecoming quarters and years.
Office set up.
Establishment of the first major project.
Near full service capacity.
Milestones
Milestone Start Date End DateBudget
ManagerDepartment
Business plan completion 11/11/10 Johnny Marketing
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institute of South africa. Beyond school, Johnny went to start acompany named saalena management in his native country in 2007.After 2 years, Johnny decided to open a South african branch ofSaalena Management. It was his responsibility to manage, organise,and create events for clients . After 4 years at this position Johnny
began looking for an opportunity that would give him more flexibilityand autonomy.
7.1 Personnel Plan
Johnny is the only principal of the firm. He will hire a part-timeadministrative assistant by month four.
Personnel Plan
Year 1 Year 2 Year 3Johnny
Administrative assistant
Total People
Total Payroll
Financial Plan
The following sections will outline important financial information.
8.1 Important Assumptions
The following table details important financial assumptions.
General Assumptions
Year 1 Year 2 Year 3
Plan Month
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Current Interest Rate % % %
Long-term Interest Rate % % %
Tax Rate % % %
Other
8.2 Key Financial Indicators
The following table outlines the key financial indictors.
8.3 Break-even Analysis
The Break-even Analysis indicates what will be needed in monthlyrevenue to reach the break-even point.
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Break-even Analysis
Monthly Revenue Break-even
Assumptions:
Average Percent Variable Cost %
Estimated Monthly Fixed Cost
8.4 Projected Profit and Loss
The following table will indicate projected profit and loss.
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Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales
Direct Cost of Sales
Other Production Expenses
Total Cost of Sales
Gross Margin
Gross Margin % % % %
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Expenses
Payroll
Sales and Marketing and Other Expenses
Depreciation
Leased Equipment
Utilities
Insurance
Rent
Payroll Taxes
Other
Total Operating Expenses
Profit Before Interest and Taxes
EBITDA
Interest Expense
Taxes Incurred
Net Profit
Net Profit/Sales % % %
8.5 Projected Cash Flow
The following chart and table will indicate projected cash flow.
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Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales
Cash from Receivables
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
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Subtotal Cash Received
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance
8.6 Projected Balance Sheet
The following table will indicate the projected balance sheet.
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
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Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
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Total Capital
Total Liabilities and Capital
Net Worth
8.7 Business Ratios
Business ratios for the years of this plan are shown below. Industryprofile ratios based on the Standard Industrial Classification (SIC) code8743, Public Relations Service, are shown for comparison.
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth % % % %
Percent of Total Assets
Accounts Receivable % % % %
Other Current Assets % % % %
Total Current Assets % % % %
Long-term Assets % % % %
Total Assets % % % %
Current Liabilities % % % %
Long-term Liabilities % % % %
Total Liabilities % % % %
Net Worth % % % %
Percent of Sales
Sales % % % %
Gross Margin % % % %
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Selling, General & Administrative Expenses % % % %
Advertising Expenses % % % %
Profit Before Interest and Taxes % % % %
Main Ratios
Current
Quick
Total Debt to Total Assets % % % %
Pre-tax Return on Net Worth % % % %
Pre-tax Return on Assets % % % %
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin % % % n.a
Return on Equity % % % n.a
Activity Ratios
Accounts Receivable Turnover n.a
Collection Days n.a
Accounts Payable Turnover n.a
Payment Days n.a
Total Asset Turnover n.a
Debt Ratios
Debt to Net Worth n.a
Current Liab. to Liab. n.a
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Liquidity Ratios
Net Working Capital n.a
Interest Coverage n.a
Additional Ratios
Assets to Sales n.a
Current Debt/Total Assets % % % n.a
Acid Test n.a
Sales/Net Worth n.a
Dividend Payout n.a
Appendix
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Sales
Crisis management0%
Image management0%
Event management
0
%
Total Sales
Direct Cost of SalesMonth 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
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Crisis management
Image management
Event management
Subtotal Direct Cost ofSales
Personnel Plan
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month10
Month11
Month12
Arbor0%
Birk0%
Administrativeassistant
0%
Total People
Total Payroll
GeneralAssumptions
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month10
Month11
Month12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current InterestRate
% % % % % % % % % % % %
Long-term InterestRate
% % % % % % % % % % % %
Tax Rate % % % % % % % % % % % %
Other 0 0 0 0 0 0 0 0 0 0 0 0
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Pro Forma Profit andLoss
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Sales
Direct Cost of Sales
Other ProductionExpenses
Total Cost of Sales
Gross Margin
Gross Margin % % % % % % % % % % % % %
Expenses
Payroll$8,000
$8,000
$8,000
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
Sales and Marketing and
Other Expenses $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
Depreciation $61 $61 $61 $61 $61 $61 $61 $61 $61 $61 $61 $61
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Rent $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Payroll Taxes 15% $1,200 $1,200 $1,200 $1,344 $1,344 $1,344 $1,344 $1,344 $1,344 $1,344 $1,344 $1,344
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total OperatingExpenses
$10,311
$10,311
$10,311
$11,415
$11,415
$11,415
$11,415
$11,415
$11,415
$11,415
$11,415
$11,415
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Profit Before Interest andTaxes
($10,311)
($8,587)
($7,336)
($6,904)
($6,172)
($2,486)
($3,370)
($3,410)
($267)
$531$1,269
$3,353
EBITDA($10,250)
($8,526)
($7,275)
($6,843)
($6,111)
($2,425)
($3,309)
($3,349)
($206) $592
$1,330
$3,414
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit($10,311)
($8,587)
($7,336)
($6,904)
($6,172)
($2,486)
($3,370)
($3,410)
($267)
$531$1,269
$3,353
Net Profit/Sales 0.00%
-
473.10%
-
234.25%
-
145.38%
-
111.82%
-
26.45%
-
39.80%
-
40.46%
-
2.27%
4.22% 9.50% 21.57%
Pro Forma Cash Flow
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Cash Received
Cash from Operations
Cash Sales $0 $635$1,096
$1,662
$1,932
$3,290
$2,964
$2,949
$4,107
$4,401
$4,673
$5,441
Cash from Receivables $0 $0 $39$1,208
$2,071
$3,103
$3,672
$6,089
$5,503
$5,549
$7,646
$8,191
Subtotal Cash fromOperations
$0 $635$1,135
$2,870
$4,002
$6,393
$6,635
$9,038
$9,610
$9,950
$12,319
$13,631
Additional Cash Received
Sales Tax, VAT, HST/GSTReceived
0.00%
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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New Other Liabilities(interest-free)
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other CurrentAssets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $635$1,135
$2,870
$4,002
$6,393
$6,635
$9,038
$9,610
$9,950
$12,319
$13,631
Expenditures
Mon
th 1
Mon
th 2
Mon
th 3
Mon
th 4
Mon
th 5
Mon
th 6
Mon
th 7
Mon
th 8
Mon
th 9
Mon
th 10
Mon
th 11
Mon
th 12
Expenditures fromOperations
Cash Spending$8,000
$8,000
$8,000
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
$8,960
Bill Payments $75$2,253
$2,343
$2,414
$2,633
$2,676
$2,862
$2,817
$2,821
$2,982
$3,024
$3,065
Subtotal Spent onOperations
$8,075
$10,253
$10,343
$11,374
$11,593
$11,636
$11,822
$11,777
$11,781
$11,942
$11,984
$12,025
Additional Cash Spent
Sales Tax, VAT, HST/GSTPaid Out
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment ofCurrent Borrowing
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities PrincipalRepayment
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term LiabilitiesPrincipal Repayment
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
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Assets
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $8,075
$10,253
$10,343
$11,374
$11,593
$11,636
$11,822
$11,777
$11,781
$11,942
$11,984
$12,025
Net Cash Flow($8,075)
($9,618)
($9,208)
($8,504)
($7,590)
($5,244)
($5,187)
($2,739)
($2,170)
($1,992)
$335$1,606
Cash Balance$51,775
$42,157
$32,950
$24,446
$16,856
$11,612
$6,425
$3,686
$1,516
($476)
($142)
$1,465
Pro FormaBalance Sheet
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
AssetsStartingBalances
Current Assets
Cash $59,850$51,775
$42,157
$32,950
$24,446
$16,856
$11,612
$6,425
$3,686
$1,516
($476)
($142)
$1,465
AccountsReceivable
$0 $0$1,180
$3,176
$5,054
$6,571
$9,577
$11,410
$10,798
$12,922
$15,547
$16,580
$18,493
Other CurrentAssets
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total CurrentAssets
$59,850$51,775
$43,337
$36,126
$29,500
$23,427
$21,189
$17,835
$14,484
$14,438
$15,071
$16,438
$19,958
Long-term Assets
Long-term Assets $3,700$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
$3,700
Accumulated $0 $61 $122 $183 $244 $305 $366 $427 $488 $549 $610 $671 $732
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Depreciation
Total Long-termAssets
$3,700$3,639
$3,578
$3,517
$3,456
$3,395
$3,334
$3,273
$3,212
$3,151
$3,090
$3,029
$2,968
Total Assets $63,550$55,414
$46,915
$39,643
$32,956
$26,822
$24,523
$21,108
$17,696
$17,589
$18,161
$19,467
$22,926
Liabilities andCapital
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
CurrentLiabilities
Accounts Payable $0 $2,175
$2,263
$2,326
$2,544
$2,581
$2,768
$2,723
$2,721
$2,881
$2,922
$2,960
$3,066
CurrentBorrowing
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other CurrentLiabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal CurrentLiabilities
$0$2,175
$2,263
$2,326
$2,544
$2,581
$2,768
$2,723
$2,721
$2,881
$2,922
$2,960
$3,066
Long-termLiabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0$2,175
$2,263
$2,326
$2,544
$2,581
$2,768
$2,723
$2,721
$2,881
$2,922
$2,960
$3,066
Paid-in Capital $66,000$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
$66,000
RetainedEarnings
($2,450)($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
($2,450)
Earnings $0($10,311)
($18,898)
($26,234)
($33,137)
($39,309)
($41,795)
($45,166)
($48,575)
($48,842)
($48,311)
($47,043)
($43,690)
Total Capital $63,550$53,239
$44,652
$37,316
$30,413
$24,241
$21,755
$18,384
$14,975
$14,708
$15,239
$16,507
$19,860
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Total Liabilitiesand Capital
$63,550$55,414
$46,915
$39,643
$32,956
$26,822
$24,523
$21,108
$17,696
$17,589
$18,161
$19,467
$22,926
Net Worth $63,550$53,239
$44,652
$37,316
$30,413
$24,241
$21,755
$18,384
$14,975
$14,708
$15,239
$16,507
$19,860