Facebookster Presentation
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Transcript of Facebookster Presentation
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8/14/2019 Facebookster Presentation
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Facebookster builds, promotes and monetizes
Social media applications for clients, agencies and
entrepreneurs, which engage and entertainusers while spreading the message through
the use of social graph and other viral elements.
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Our geographically distributed our virtual office brings talent to you
from the far corners of the globe.
By leveraging the internet, we hire the most talented, detail-oriented
stafffrom all over the world.
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Our people are the foundation of our success and the key to our future
Zero Commute, friendly atmosphere.
Low turnover translates into consistency and quality output.
Best in class development processes and systems to ensure
quality project management and agile development .
Developed recognition programs that celebrate the
achievements of our people .
Our diverse group includes designers, scholars, physicists,musicians, writers, film makers, chefs, dancers,
mathematicians, psychologists, mountain climbers,
skydivers and of course software wizards (about 100 of them).
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We have partnerships with Offerpal & RockYou.
These affiliations helps us:
Be on Top of New Trends
Offer the Best Wholesale Rates
Gain Inside Analytical Insights
Provide Advanced Optimization Tips
Develop Monetization Tools
Access the Best Industry Advice
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Following are some of the platforms for whom, we can develop applications:
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Facebookster willwork with you todevelop a uniquetheme /narrative
across all consumertouch points/
platforms
CreativeExecution
ChannelIntegration
StrategicPlanning
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Expertise Biggest Code Library of500 + apps
Project ManagementExperienced management specializing in social media
development projects
Design Team of graphic designers trained in Interactive media
Development 100 Plus team of strong FBML Developers
Promotion Lowest Cost-per-install and cost-per submission deals
Community
Management
Moderation services available for message boards and feature
requests
Reporting/OptimizationProprietary Analytics (Users, page views, invites, viral growth,
activity and more)
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A successful strategy should have the following:
Planning
Design
Strategy for viral loops
Monetization (ask us)
Execution
Scalability
Marketing (media buy)
LINK - Social Platform Agnostic
Approach
LEADS - Our Proprietary
Development Framework
Viral Hooks Repertoire Library
Exclusive Industry Affiliation Deals
500 Plus App Experience e.g.
Portfolio App with 3 M + Users
Integration of all the above with
precision
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1. Plan: Define objectives, estimate timeline and get an approval on the scope of the
application
2. Develop : UI & Graphic Design and Development
3. Optimize: Optimize engagement loops and viral tunings through iterations
4. Promote: Get them in and iterate constantly
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Streaming News Feeds /Mini Feeds
Notifications/- Synthetic (app to user)
- Organic (user to user)
- Positioning (positioning of app / brand recall)
Request/Invitation Emails
Visual Identity
Non-user pages Profile Action
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Using Facebook API we try to recruit
more users for your application
Newsfeeds works best when you choose
the most interesting events / actions
that generate the newsfeed item.
Catchy phrases and visuals can make a huge
difference in recruitment
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We have copy writers and community managers
to write requests and invitations that are not considered
spam but more like interesting & relevant content.
Our invites accelerate the word of mouth marketing
component and can be used either for an loyalty,
engagement program.
We know how to accelerate the viral nature of the
application (its the compelling relevant copy!!!)
Our community managers send weekly email updates,
and relevant emails on specific event or holidays .
e.g. 4th of july
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The small icons and the accompanying text can play
a very important role in a success of an application
We use experts in visual identities and research them
as we believe this is an excellent opportunity to brandyour application
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We track upto 45 metrics, some of them are listed below:
Sent Requests and CTR (click-thru rate)
Sent Notifications sent and CTR Feed events & feed CTR
Adds / removes / Spams
How do we track
Basic (Facebook)
Advanced (Sometrics, Kogent)
Real time statistics
Application events that cant be tied to a page
(i.e. number of requests sent) Demographics
Affinity
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Analytics help us optimize (the big secret of success)
We use analytics to do A/B test for user flows,
for checking contents, for engagement loops
Analytics lead us to data driven measure to
optimize the apps
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Target your audience
Plan Design and Strategize (Viral)
Execute (should offer a unique value to all users)
Build Engagement loops (copy & design)
Promote with strong affiliate partnerships
Measure success & learn to optimize with analytics
Repeat message and notify
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Add some zing to your online presence!
&
Harness the power of social media!
Contact
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