Facebook Video Optimization

On Facebook, Your video viewers are:-

- Organic Reach:

1) Have liked your page OR

2) Friend shares the video

- Paid Reach:

Targeted by Sponsored Video

How to PULL viewers in ?

- Maximize to 16:9 aspect ratio

- Add black bar to utilize 16:9

- SQUARE format (fill space on mobile)

- SQUARE video would likely to be view

VS.

Facebook Video starts on MUTE?

- 85% Facebook video watched without sound / mobile.

- Use on-screen Text

- Use powerful Image

- Grab viewer’s attention

Audio voiceover OR people talking ?

- Upload custom captions file.

- Check the auto-transcribe text.

- Accurate /Custom closed captions are good for improving SEO

Why TEXT important ?

- Videos shorter than 30s will loop automatically (We are LAZY)

- Like Thumbnail appeared after YouTube video (Call-to-Action)