Facebook Timeline for Pages - everything you need to know
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17-Oct-2014 -
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Transcript of Facebook Timeline for Pages - everything you need to know
FACEBOOK PAGES FOR BUSINESSEVERYTHING YOU NEED TO KNOW
PAUL FABRETTIDIGITAL DIRECTOR, BRAZEN PR
We’re going to show you how you can turn your Page from this…
…to this…all by the 30th March!
SO WHAT ARE THE CHANGES?
Cover Photo:• Great for brand
identity• Promoting
campaigns• Featuring fans,
product and events
Some ideas to inspire you
Profile picture
Some ideas to inspire you
Info Gallery• Basic page stats• About page• App gallery
IMPORTANT: THE LIKE GATE CAN NO LONGER BE USED TO FORCE PEOPLE TO LIKE YOUR PAGE
Pinned Posts• the new “like
gate”• stick favourite
posts to the top left of the timeline for 7 days
Featured Posts• Celebrate great
content – full width
• Photo galleries• Video galleries• Fan
posts/image/comments
ComposerWhere you:• update your
status• create
milestones• and where fans
can see their friend’s activity
Milestones• Set key periods
in your timeline – make a game of it
• Share your history
Admin Panel• Notification
centre• friend
notifications, messages, analytics
Activity Log• fan and content
control panel• see activity on
your page as-and-when it happens
• changes dates and the visibility of posts
SUMMARY
Important changes to note:
• Cover photos – no selling• Apps cannot act as a “like gate”• Pin content for priority visibility• Feature posts for maximum
visibility• Create milestones for important
events
THANK YOU@PAULFABRETTI