Facebook Social Readers - Martin Belam
-
Upload
incisiveevents -
Category
Documents
-
view
1.552 -
download
0
description
Transcript of Facebook Social Readers - Martin Belam
![Page 1: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/1.jpg)
emblem-digital.com
Martin BelamNovember [email protected]/currybet
Facebook social readers - one year on
![Page 2: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/2.jpg)
@currybet
![Page 3: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/3.jpg)
@currybet
Launched in September 2011
![Page 4: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/4.jpg)
@currybet
Read, watch and listen Guardian content in Facebook
![Page 5: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/5.jpg)
@currybet
An opt-in way of consuming Guardian content
![Page 6: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/6.jpg)
@currybet
People were very vocal about it
![Page 7: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/7.jpg)
@currybet
Very vocal indeed
![Page 8: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/8.jpg)
@currybet
Why design it like that?
![Page 9: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/9.jpg)
@currybet
Had one metric in mind...
![Page 10: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/10.jpg)
@currybet
...but actually shifted this one
![Page 11: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/11.jpg)
@currybet
It was an experiment
![Page 12: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/12.jpg)
@currybet
Any page was potentially a viral landing page
![Page 13: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/13.jpg)
@currybet
It spawned new conversations around old content
![Page 14: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/14.jpg)
@currybet
And presented a new revenue opportunity
![Page 15: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/15.jpg)
@currybet
Other publishers also had apps
![Page 16: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/16.jpg)
@currybet
I was making a weekly dashboard with frightening graphs
![Page 17: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/17.jpg)
@currybet
Facebook referrals briefly eclipsed Google
![Page 18: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/18.jpg)
@currybet
And then everybody said they “collapsed”
![Page 19: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/19.jpg)
@currybet
Any graph that starts from a high peak...
![Page 20: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/20.jpg)
@currybet
But “Reads” are not prominent anymore
![Page 21: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/21.jpg)
@currybet
The Guardian added “Agree / Disagree”
![Page 22: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/22.jpg)
@currybet
Some actions speak louder
![Page 23: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/23.jpg)
@currybet
The water carrier
![Page 24: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/24.jpg)
@currybet
If I could turn back time...
![Page 25: Facebook Social Readers - Martin Belam](https://reader035.fdocuments.us/reader035/viewer/2022062615/5487367b5806b5802f8b456f/html5/thumbnails/25.jpg)
emblem-digital.com
Martin BelamNovember [email protected]/currybet
Facebook social readers - one year on