Facebook promotion guidelines
11
Facebook Promotion Guidelines Presents
description
Run a successful promotion while following the Facebook guidelines.
Transcript of Facebook promotion guidelines
Facebook Promotion Guidelines
Presents
What is a Promotion?
Defined as: Contest, Competition or Sweepstakes
“Contest” or “competition” they mean a promotion that includes a prize of monetary value and a winner determined on the basis of skill (i.e., through judging based on specific criteria).
“Sweepstakes” they mean a promotion that includes a prize of monetary value and a winner selected on the basis of chance.
What Do The Rules Really Mean?Facebook does not want to be associated with the
promotion and is not liable for any promotion being run.
Read all of their rules at facebook.com/promotions_guidelines.php
What Does This Mean To You?
Facebook will not allow the use of Facebook features or functionality as a form of entry or as a means to contact a winner.– Like button: includes Pages, Comments and Photos– Uploading photos– Comments– Email– Chat
It’s not allowed
Why Run A Promotion?
• Fun way to build your Fan base
• Reengage with your existing Fans
• Great source for gathering data
• Let your audience market for you!
What Options Do You Have?
• 3rd party apps• Blog• Website
Promotion Options
3rd Party Apps• Your contacts are on
Facebook• Build more Fans• Reengage old Fans• Market yourself to
other users within your audience
• Collect data• Custom Campaign
Website• Collect Data• Don’t have Facebook
guidelines to follow• Market yourself through
your newsletter• Custom Campaign
Blog• Collect Data• Don’t have Facebook
guidelines to follow• Receive comments• Market yourself through
subscribers
FAQ• Can I select a Fan at random to give a prize?• Can I offer a prize to a user for becoming a Fan?• Can I promote a contest on Facebook that I run on my
blog/website?• How do I announce the winner?• Is it really necessary to run a promotion without a 3rd
party app?
How Can Venpop Help?
We offer a 3rd party application that adheres to Facebook’s guidelines:
– User Voted Contest– Photo Contest– Sweepstakes– Sign Up – And more….
If you interested in running your next promotion on Facebook contact us at [email protected]
More Information
Promotion guidelines:• facebook.com/promotions_guidelines.php
Learn about our 3rd party application:• venpop.com/socialmarketing/campaigns/
is here to help!If you have questions or are unsure about
running a promotion on Facebook, please feel free to contact us.
Contact information:Erik Jacobsen
