By Chuck Boddy, Marielle Cohen, Charley Fullerton, Preston Metz, Jason Shim, Emma Whittemore

Background

● Harvard sophomore Mark Zuckerberg in 2003

● “Face mash”● Hot or Not - style app● 22,000 page views from 450 people

in four hours● February 4, 2004 launch● March 2004 expansion● May 18, 2012 IPO, $5B

Fundamentals

Profile:-Allows user to customize cover and profile photo, post statuses, and share content-Other users can view photos, information, statuses by visiting profile

News Feed:-Collection of recent/important statuses and post from friends and “liked” pages

Fundamentals cont.

Messenger- separate app used to message other uses of facebook

Search-explore pages of organizations, friends, celebrities, companies, news, etc.

Marketplace-newest feature-allows users to post virtually any item for sale-filtered by location so you can see all items near you

Examining Facebook Users

● 1.18 bil. daily Users● 20 minute average visit● Ages 25-34 (29.7% of users)● 76% females vs. 66% males● 4.75 bil. pieces of content

shared daily (May 2013)

● 42% of marketers report FB is critical to their business

● 50 mil. businesses use Pages● Customer relationship

platform● Content sharing● Advertisement

1.79 Billion Users

Rivaling Google...

$5.6B 2016 Q1 Revenue

Now Targeting Non-FB Users

Advertisement Reporting Tools

Organizational Users

● Bare minimum for business ● Page type influences interaction

with user → SEO, type of information and functions available

Optimization / Brand Best Practices ● User Participation

○ “Share” vs. “Like”○ Polls○ Sneak peeks

● Special Discounts ● Boosted Posts

Optimization / Brand Best Practices

Find , Gain, Retain, and Monetize the right players

Optimization / Brand Best Practices

Generic approach

Poor seeding Audience overlap

Optimization / Brand Best Practices

TrackingCustomizability

Organic Storytelling

Exit OpportunitiesSharability

“Optimizing organic growth by sharing high quality stories from your game.”