facebookSocial Media Platform ReviewKim GeorgeOct. 1st 2012

Presentation Overview

•Facebook history and overview•Key Performance Indicators•Personal Use•Business use

What is facebook?• Launched on February 4th 2004 by 19 year old

Harvard student Mark Zuckerburg

• Originally thefacebook.com

• Facebook active users as of June 2012

• Who runs the show?

•Facebook's mission is to give people the power to share and make the world more open and connected.

KPI’s• Number of Likes• Number of fans• Number of comments• Wall response time (how long do people stay on your page)• Facebook place check-ins• Number of visits to a company website from a facebook

page or ad • Measured by on site analytics or outside sites such as

Hootsuite

facebook is the new normalFacebook is the new normal

Personal Use

• Stay connected or re-connect• Remember what it is used for• KEEP IT CLASSY• Above all remember the golden rules

of life

Business Use and Advertising

• Connect and interact with consumers

• The good, the bad and the ugly

• Target specific niches of consumers

• How ads work• Under Armour Facebo

ok Page

Works Cited"About Advertising on Facebook | Facebook." About Advertising on Facebook | Facebook. Facebook Inc., n.d. Web. 25 Sept. 2012. <http://www.facebook.com/photo.php?v=2558730081077>.  Kirkpatrick, David. The Facebook Effect: The inside Story of the Company That Is Connecting the World. New York: Simon & Schuster, 2010. Print.  "Newsroom." Key Facts. Facebook Inc., n.d. Web. 25 Sept. 2012. <http://newsroom.fb.com/content/default.aspx?NewsAreaId=22>.  Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook Marketing All-in-one for Dummies. Hoboken, NJ: Wiley Pub., 2011. Print.  "ReadWriteWeb." ReadWriteWeb. SAY Media Inc., 10 May 2009. Web. 26 Sept. 2012. <http://www.readwriteweb.com/archives/mark_zuckerberg_inspiration_for_facebook_before_harvard.php>.  Zarrella, Dan, and Allison Zarrella. "The Facebook Marketing Book [Paperback]." The Facebook Marketing Book: Dan Zarrella,Alison Zarrella: 9781449388485: Amazon.com: Books. O'Rilley Media, n.d. Web. 25 Sept. 2012. <http://www.amazon.com/The-Facebook-Marketing-Book-Zarrella/dp/1449388485>.