FACEBOOK PLATFORM

FACEBOOKFACEBOOKFACEBOOKFACEBOOKThe role of the platform

Digital Marketing

Group AAndrea Arenas

Estevam Sa da BandeiraHugo LatorreLeticia Salama

Matthias Holland-CunzNatalie JadallaPaola MartinezTomas Junquera

Facebook…. has 200 million active users.

Social network service.

MaleFebruary 4th 2004, Cambridge Massachusetts

[email protected]

Not availableHQ in Palo Alto California, & Intl at Dublin, Ireland

Facebook: The platform Group A May 2009

HQ in Palo Alto California, & Intl at Dublin, Ireland

GlobalSoon, developing other communication programs

Harvard Business School

Revenues 300 million USD700 employees worldwidePrivate company

• I speak 51 languages

• 100 million users log on to Facebook at least once each day

•I do not guarantee that the User Content you post on the Site will not be viewed by unauthorized persons

Youngest Billionaire: Mark Zuckerberg, founder is the world's youngest billionaire

Features and applications include the “Wall”, “Pokes”, “Status” toolbar, photos, gifts, etc…

Financing

Li Ka-Shing Microsoft

Competitors

Facebook is.... Shining like a star


$60 K USD $240 K USD

BUY

How is Facebook currently monetizing their business model?


How are you currently monetizing your

2008 Revenue believed to be around 300 million

2007

Advertising Revenues

150 M usd

§ Impressions and Clicks

§ Banners

§ Links

Regular Ads Users are accustomed to these Ads,

resulting on a limited revenue

platform


monetizing your business model? 2008 Revenue believed to be around 300 million

(100% increase from 2007)

2007

Traditional Ads

2008

Interactive Marketing

-Groups- Gifts- Sponsors

Currently, the main revenue of Facebook is advertising, in 2007 having had an ad revenue of 150 million dollars. The Advertisers pay for impressions and clicks. This results in a limited revenue scale, because there is only so many page loads that can be expected from each consumer. Also, most advertisers are disappointed with the results from Facebook advertising, which has made it hard to attract big companies as advertisers. Examples of advertisers (custom): include eDreams and www.salsea.com. Other examples of Facebook advertising besides banner ads include: Sponsoring groups, which costs about 300,000 dollars for a 3 month period. This package includes for the buyer sponsored stories and homepage links.


Group Event Success-story

It is hard to attract some advertisers, however there are many success stories around. PR agents find the platform as a great tool to reach target people, one of them is Kai Wang.

- Real Story-

?


Imagine you are preparing a presentation to potential investors, Which other monetization opportunities would you highlight?

.Monetization

opportunities to

Interactive Feedback:

- Work history- Relationship status- Political learnings

Data commonly available Uncommon data

Micro Segmentation

- Age- Location- Gender


.opportunities to highlight

Facebook expects to have more revenues in applications than in ads.

Users as brand

ambassadorsSend a Gucci bag to

your friendsI can recommend you some Tours in Paris

Take the Honda Civic Challenge

Monetization opportunities to

Facebook Polls


opportunities to highlight

Facebook Funding

Competition

Facebook announces incentive fund for application developers

Money

Developers, start your engines: submissions are now open for the developer application contest that Facebook created for its FBFund grant program. Winning developers, who submit business plans for their prototypical Facebook Platform applications, will receive between $25,000 and $250,000 in grant money. The company plans to give away $10 million total. The contest was originally detailed at this year's F8 conference, in which the 10 original FBFund selectees were also unveiled. Monday saw the kickoff of the competition's Round 1, in which 25 winning proposals announced on September 22 will each be awarded $25,000. The winners of that round will have the option to apply for Round 2, in which five final winners will receive $250,000 to fund the development of their Facebook applications. Winners will also have access to "mentorship" from Facebook as well as a boost in publicity and marketing resources. Facebook is drawing developer attention to its platform at a crucial time: first, it's expanded its API to the Facebook Connect initiative; and second, it's now competing for geek attention not only with rival social-networking platforms but also with Apple's iPhone, the hot platform du jour. Additionally, FBFund has heretofore flown under the radar, unusual for something that has come out of a publicity magnet like Facebook--and some of the moderate press it's gotten has been fairly negative. Throwing a contest is probably a decent way to drum up some attention.

Related Marketing Related Marketing Related Marketing Related Marketing

Electra, I'm getting married!!!!!.

Electra has changed her status and now she is in a Relationship



How would you keep the balance between both your growth strategy and monetization strategy?

Balance between growth and

Use Global Power and Local Know-how

Broaden product line (Acquisitions) while being

faster to the Market


growth and monetization

strategy

Outside DevelopersLong-Tail Strategy on

Advertisers


THANK YOU!

FACEBOOK PLATFORM

Technology

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