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Facebook Messenger AddsVideo Calls: This Week in SocialMediaBy Cindy King

Published May 2, 2015

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are someof the news items that caught our attention.

What’s New This Week?Facebook Messenger Introduces Video Calling: “Now youcan have face-to-face conversations with your friends and thepeople you care about, via Messenger.”

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Pinterest Introduces Marketing Developer Partners Program: Thenew Marketing Developer Partners Program “helps businesses optimize and scaletheir Pinterest marketing and improves Pinterest for Pinners.”

“The MDP is made up of a limited, carefully selected group of developer partners w ho meet the

needs of existing businesses on Pinterest and align w ith our core value of putting Pinners f irst.”

Instagram Introduces Three New Filters and Emoji Hashtags: As part of

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Instagram’s “commitment to creativity”, they have introduced three new filters and“plan to bring you additional ones more regularly going forward.” As a bonusupdate, Instragram has made it possible to “use emoji in your hashtags.”

“Inspired by w eekend adventures outdoors, Lark, Reyes and Juno are a family of modern, subtle

filters that brighten and enhance your photos in refined, beautiful w ays.”

Other social media news worth following:

Facebook Will Upgrade All Apps to the New Login and Graph API v2: “The goalof these changes was to give people more control over the information they share withapps.”

WordPress Now Fully Supports Emoji: “With this latest update, you can use emojiessentially anywhere (including in your URL slug, if you dare to try it).”

Here’s a cool social media tool worth checking out:

Instagram Analyser: The tool from Locowise compares your Instagram profile against2,500 other profiles and gives you a quick, simple and easy-to-understand summaryof how your own profile performs.

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“Instagram Analyser compare your performance and engagement on Instagram against 2,500 other

profiles.”

Weekly Video Tip:How to Replace Facebook Like Box with the new Facebook Page Plugin

Social Media Examiner

Did you know the Facebook Like Box is going away on June 23rd 2015? You will need to replace it with the new FacebookPage Plugin and here is how you do it! Access the Developers area shown in the video here:https://developers.facebook.com/docs/plugins/page-plugin

And you can get other great ways to grow your Facebook Audience here: http://www.socialmediaexaminer.com/grow-your-facebook-audi…/ - Andrea

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Some interesting studies to note:Social Media Management Report: VentureBeat and Texifter partnered tosurvey 1,133 social media managers across Facebook, Twitter, LinkedIn, Google+,and other emerging mobile social networks to learn what social mediamanagement tools are working for a variety of businesses. The report ranks thetop 28 social media management tools based on reviews and ratings from thosesurveyed.

Instagram Study Q1 2015: According to a Q1 2015 study by social analyticsprovider, Quintly, the average Instagram post receives 4.8 interactions (likes,comments and shares), compared with only 0.72 for the average Facebook posts and0.25 for the average Twitter updates (favorites, retweets, replies). However, Instagramusers posted less frequently than Facebook users with Facebook users postingroughly 1.5 times per day, compared with once per day for Instagrammers.

Global Facebook 1Q 2015 Advertising Benchmarks: According to a recent reportfrom adverting automation software company, Nanigans, click-through rates onFacebook ads in 1Q 2015 increased 17% quarter over quarter and 260% year overyear. The report includes global and vertical-specific ecommerce and gaming data onFacebook ad CTR, CPC, CPM, and spend, and highlights key trends observed fromcompanies leveraging Nanigans software.

Research: New Report on Social Media’s 200 Top B2B Companies: Over thepast year, social intelligence firm, Brandwatch, researched how the tops 200 B2Bcompanies in the UK and the US use social media. The report ranks each B2Bcompany’s performance based on the number of social media followers,interactions and mentions each received.

Digital Retail Marketing: Loyalty, Promotions, Coupons and Advertising 2015-2019: New data from Juniper Reserach found that the digital marketing spend for

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global brand and retail will reach $200 billion this year, up by 15% on 2014 levels.Nearly 70% of the net increase will be concentrated on mobile and tablet devices, asbrand strategies evolve to deliver campaigns within an omnichannel digitalenvironment.

What do you think? Please share your comments below.

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analy ser, instagram emoji hashtags, instagram f ilters, locowise, pinterest marketing dev eloper partners program, social media

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ABOUT THE AUTHOR, Cindy King

Cindy King is the direc tor of editor ial f or Soc ial Media Examiner .

She spent 25 years abroad in international bus iness development

and then built her ow n international bus iness f rom sc ratch by

us ing soc ial bus iness netw orking. Othe r pos ts by Cindy King »

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SocialQuant • 18 hours ago

Love that 28 social media management tools basic report. Amazing seeing American Airlines Tweeting 6000+ timesa week. I think for the brand listening Zappos does a great job with whatever tools they use. I mentioned DeliveringHappiness book by Tony Hsieh in a Tweet 2 weeks ago and they jumped in on the conversation. Amazing. great weekend ~ Mike

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