Facebook marketing seminar 45
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Transcript of Facebook marketing seminar 45
FaceBook For Business
FB Marketing OverviewYour Fan PageFB AppsFB HousekeepingFB Paid AdvertisingFB Ecommerce
App HTML code helpers on: www.settingupfacebookforbusiness.com
Presented by Darcy Knapp, MBA SEO Web Mechanics
You NEED to be HERE
Presented by Darcy Knapp, MBA SEO Web Mechanics
If facebook were a country it would have the 3rd largest population on the planet! ~Facebook is growing exponentially – announcing 1 Billion Registered Members (Jan 2012)~
Facebook in The USA
Presented by Darcy Knapp, MBA SEO Web Mechanics
Presented by Darcy Knapp, MBA SEO Web Mechanics
The Power of Social Media
Your Fan Page?
Does your business have a Fan Page?
How many fans do you have?
What is your strategy?
Who is in control?
Get connected!
The fastest growing segment on facebook is Women: Age Group 55-65
Presented by Darcy Knapp, MBA SEO Web Mechanics
TimeLine Fan Page!!
Presented by Darcy Knapp, MBA SEO Web Mechanics
“Create” a Business Fan Page
Presented by Darcy Knapp, MBA SEO Web Mechanics
Choose Your Biz Category
Presented by Darcy Knapp, MBA SEO Web Mechanics
Add Your Contacts (now or later)
Presented by Darcy Knapp, MBA SEO Web Mechanics
Manage Your Permissions
Presented by Darcy Knapp, MBA SEO Web Mechanics
Add Company Information
Presented by Darcy Knapp, MBA SEO Web Mechanics
Add/Update Your Thumbnail
Presented by Darcy Knapp, MBA SEO Web Mechanics
Your FB “Like” (Fan) TimeLine Page
Presented by Darcy Knapp, MBA SEO Web Mechanics
Add Video => Post via YouTube
Presented by Darcy Knapp, MBA SEO Web Mechanics
Post to FBPost to TwitterEmbed in emailsEmbed in WebLink from pagesLike, Share, Send
FB Apps & Involver
iframe for Pages: Frame your website into your FB Fan Page
Static HTML: Provides you with a Fully Editable HTML Page
YouTube for Pages: Displays your YouTube Channel Videos
Tweets to Pages: Display your Twitter Feed on your FB Page
RSS For Pages: Display Your Blog Feed on your FB Page Flickr for Pages: Display Your Flickr Photos
Presented by Darcy Knapp, MBA SEO Web Mechanics
FB Page Tabs (Your Apps)
Presented by Darcy Knapp, MBA SEO Web Mechanics
The FB=Twitter Option
Presented by Darcy Knapp, MBA SEO Web Mechanics
LinkedIn Profile for Pages
Presented by Darcy Knapp, MBA SEO Web Mechanics
Ping.fm
Presented by Darcy Knapp, MBA SEO Web Mechanics
Housekeeping: FB Posts
Presented by Darcy Knapp, MBA SEO Web Mechanics
On your Personal Page, you can remove posts and/or block people from posting.
On your Business Page, you can remove posts and/or block people from posting.
Chat Settings & FB
Presented by Darcy Knapp, MBA SEO Web Mechanics
Do you want to be seen as “on” FBIs someone else managing your page?
Is anyone checking up on you??You can update your Chat Settings and be invisible!
No Time to Monitor Biz Page?
Set Your Page to Posts by Admin Only
Presented by Darcy Knapp, MBA SEO Web Mechanics
Un-Like / Un-Friend / Un-Fan
You can Un-Like, Un-Friend or Un-fan
The other user will not be notifiedYou can unsubscribe from feeds
◦Remove Friend Feeds◦Remove Fan Feeds◦Liked Biz Feeds◦Remove Your Biz page feeds from
your personal page to reduce duplicate posts
Presented by Darcy Knapp, MBA SEO Web Mechanics
Facebook Paid Advertising
Presented by Darcy Knapp, MBA SEO Web Mechanics
Create a FB Ad
Presented by Darcy Knapp, MBA SEO Web Mechanics
Target Your FB Ad Message
Presented by Darcy Knapp, MBA SEO Web Mechanics
Advanced Targeting
Presented by Darcy Knapp, MBA SEO Web Mechanics
Your Ad is Confirmed!
Presented by Darcy Knapp, MBA SEO Web Mechanics
Payvment.com
Presented by Darcy Knapp, MBA SEO Web Mechanics
Now Consumers can purchase your items on Facebook or buy directly via the Payvement
Website!
FB is the Mall
Presented by Darcy Knapp, MBA SEO Web Mechanics
Introducing the FB Ecommerce App: Payvment
Payvment: Build Your Store
Presented by Darcy Knapp, MBA SEO Web Mechanics
Payvment: Your Live Store
Presented by Darcy Knapp, MBA SEO Web Mechanics
Why FaceBook?
Get in front of your next customer
Meet/Greet and Friend themUpdate offersProvide helpful informationDo not use for sales pitchControl your opportunityUse Ads for TargetingSmall budgets go a long way!
Presented by Darcy Knapp, MBA SEO Web Mechanics
Managed Account Services
Need help?Facebook Set up Packages from $75Ecommerce Store Build out from $150Managed Weekly FB Postings
$125/month Includes FB Ads Management, Weekly Wall Postings, Landing Page
Creation and Youtube Video cross postings. Posts are also sent to your Twitter, LinkedIn, Google Buzz, and linked accounts.
Presented by Darcy Knapp, MBA SEO Web Mechanics
Are you ready?Please schedule your consultation today!
I am available for your on site personalized marketing consultation for FB, Google and Search Marketing.
Darcy Knapp, MBA, President & Chief SEO Web Mechanic
SEO Web Mechanics
Cell: 518.366.1707
eMail: [email protected]
www.facebook.com/DarcyKnappwww.facebook.com/DarcyKnappConsulting www.facebook.com/SEOWebMechanicswww.facebook.com/CreateBusinessPageswww.twitter.com/DarcyK56www.linkedin.com/in/DarcyKnapp Presented by Darcy Knapp, MBA SEO Web
Mechanics