Rotary in WA Facebook Seminar Slides
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Transcript of Rotary in WA Facebook Seminar Slides
Simone Carot Collins & Kero O'Shea
What is social networking?
The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.
Another avenue for building relationships
Social media is not a “fad”
Social networking sites have been around for 10+ years2000 2003 May 2003
Feb 2004 Feb 2005 July 2006
Who uses social media?
More than 800 million users (@ 1 Feb 2012) Over 10 million Australians (50.34% of popn) More than 50% of active users log in each
day The average user:
Is connected to 80 pages, groups & events Has 130 friend connections
50% of 18-34 year olds check Facebook when they wake up
/
Who uses social media?
In Australia:
13-17: 13%18-24: 25%25-44: 43%45+: 19%
Over 55s isfastest growingdemographic on Facebook
Why use it for Rotary? Free, easy PR!
Big source of potential members to share your news with in a non invasive manner
Higher attendance at events Showcases the human element of Rotary
Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
Why use it for Rotary? But this sounds like more work! Is it really
necessary? Let's hear from the RI President...
What about privacy?
If you are concerned about certain data becoming public, don't enter it! (Email too!)
Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php
What you see on Facebook is not necessarily what other people see
Make use of “friend lists” to control who can see what
What about privacy?
Review your privacy settings regularly. If using an app, see what data it wants to gain
access to. If you don't want to release that data, don't proceed with adding that app.
Like facebook.com/rosnf to be kept up to date about changes on Facebook.
How to use it for Rotary?
Personal profiles: share information about Rotary in day-to-day updates
Create a “page” on Facebook for your club Share photos & videos to personalise it Create Events for your club's activities Other exciting news – great speakers,
projects Use “groups” to keep in touch with specific
audiences, e.g. alumni, committees Upload your bulletin to SlideShare
Social media – Personal level
Share Rotary through your own networks Post / Share Rotary news, links, photos and
videos and life events in your own status Invite your contacts to Events
Build relationships with & gain new ideas from other Rotarians
Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and
family of Rotary
Friending or Subscribing?
I don't want friend requests from strangers! Most are likely to be other Rotarians. You can always change your mind and
“unfriend” someone You can also change your privacy settings to
make it harder for people to find you or send friend requests
You can now allow people to “subscribe” without friending them
They will only see posts that you make public
Personal Profiles: News What news to share? Use your “status” Tag people and pages
in your news (Re-)share news other
people or pages have posted
Use friend lists to manage who can see your posts
Personal Profiles: Links & Videos You can paste links
from Rotary websites into your status along with a comment
Pasting a link to a video will embed it so that it can be played within Facebook
Personal Profiles: Photos Profile photos Cover photos Photo albums Life events Tagging photos
Facebook at the Club level
Use Facebook Pages to connect with public Use closed or secret Groups for specific
audiences Share news, videos and photos about your
projects, events and members, including interesting meeting programs and applications that are open
Also share general news about other Rotary successes
Pages: Images Profile image: is it
obviously a Rotary page?
Include the Rotary emblem
Your club banner / bannerette design may be a good choice
How does the image look as a thumbnail?
Pages: Name choice
Page name: it can't be changed once you have 100 or more “Likers”!
There may be several Rotary clubs with the same name. Does your club page showcase your location?
Set a “username”
Pages: Admins
Admins: Have at least two admins
Make sure admins are clear about what to post “officially”
You can switch between posting as the page and posting as you personally
Pages: Some tips
“Like” other Rotary-related pages.
Use Facebook as your page to interact with other Rotarians and Rotary pages
Be engaging: post interesting items and respond to comments
Don't spam
Pages: Some tips
If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page
You can also use SlideShare for presentations on PowerPoint etc
Pages: Events
How to Create a Page
Click the “Create a Page” button on any other Page.
Choose either “Company, Organization or Institution” or “Cause or Community”
DON'T choose “Local Business or Place”
Tabs: Project Showcase
Using Groups: Committee Work Pages are public,
whereas groups can be private
Groups can be open, closed or secret
Can receive notifications of updates
Has collaborative documents
Social media – District level
Use Facebook Pages Main audience: Rotarians Can also use pages for ongoing projects or
district-wide programs aimed at new generations
Share district-wide events, reminders about deadlines, news about what is happening across the district...
“Like” Rotary-related pages to tag them and post on their walls
District 9455
District 9465
Youth Exchange
Events
Announcing...
Developing your strategy
What outcomes do you want to achieve from your online presences?
Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are
your admins? How will you handle negative press?
Any questions?
Please feel free to contact Simone or Kero with further questions after the seminar
The slides from today and various help sheets will be available from your district Facebook page
Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net
Thank you for coming!