Facebook Marketing Mistakes

With more than 1.5 billion active Facebook users every month, it is little wonder that Facebook advertising has become one of the most popular forms of social media marketing, for everyone from sports brands to mortgage companies. If you're jumping onto the Facebook bandwagon, you need an effective advertising format that will reach as many people who actually care about your product or brand as possible. This means taking a few key steps to ensure that your business gets the attention it deserves. By avoiding a handful of serious pitfalls, you can aid your marketing strategy to reach new heights.

Don't: Be tightfisted With Information

Your company's Facebook page should be filled with all of the information customers need to contact you, find out more about your product, or discover what's important to your brand. Leaving the "About" section blank is a common pitfall that can cause people to click away from your Facebook page before they ever have a chance to read any of your posts. Instead, take the time to list critical information about your brand in an easy-to-read format.

Keep in mind your "About" section that this may be the first source of information, not just for potential customers, but for bloggers and other writers trying to get the facts straight before they put together a piece about your product. Be sure to include all of the relevant information, and update that information whenever there's a major change. You want you’re "About" section to reflect the most accurate, up-to-date information possible about your company.

Do Not Forget To Review   When you are trying to get information out quickly, whether you are constructing a Facebook ad campaign that needs to run in the next few weeks or posting an update, it's easy to forget to take a moment to stop and review the information that you are providing to your potential customers and other readers. Unfortunately, once incorrect information--from a simple spelling error that would have taken a moment to correct to a serious misrepresentation of your brand has made it into the public eye, it may then be distributed widely. Not only that, you will discover that errors missed in proofreading make your content appear unprofessional.

Do Not Put In Too Much Information   You have already been warned not to be tightfisted with information. But in some cases, Facebook ads can contain too much information, overwhelming people who might otherwise be interested in your product. Take the time to cut down your message to its simplest form before sending out an ad. You will find that interested people will click through to your page to discover more information when you create an ad that intrigues and delights, while providing too much information in that initial contact will cause people to keep scrolling and fail to come back.   Making the most of your Facebook marketing campaign requires a careful balance; whether it is connecting often enough with your fans and sending out updates too frequently; and ensuring that the way your business is represented to your fans is clear, accurate, and unique to your brand.

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