5 Facebook Mistakes that Are Killing Your Conversions
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heyo.com
description
There are some huge mistakes that Facebook Marketers are making that are devastating their conversion rates and destroying their sales. Most marketers don’t even know they are making these mistakes, so don’t be one of them!
Transcript of 5 Facebook Mistakes that Are Killing Your Conversions
heyo.com
5 Facebook Mistakes Killing Your
ConversionsMarketing wisdom from Heyo CEO, Nathan Latka
Branding your Profile Pictures
Leveraging your cover image
Creating custom content with fan page apps + tabs
Optimizing Facebook posts for SEO and viral growth
Maximizing engagement potential with Milestones
NOT…
heyo.com
Branding your Profile Pictures
- Connected to EVERY Facebook interaction- Visual cue for your connections/fans to associate all
interactions with your company.
- 180 x 180 pixels
- Company Logo- Featured Product- Fan Submitted Photo
OPPORTUNITY
DIMENSIONS
BEST PRACTICES
blog.heyo.com/facebook-mistakes
Leveraging your cover image
Covers may not include:- Price or purchase information- Contact Information- Calls to Facebook actions- General calls to action
- 851 x 315 pixels
- Promote brand lifestyle- Showcase new products- Support your loyal fans
FACEBOOK RESTRICTIONS
DIMENSIONS
BEST PRACTICES
fb.com/heyo
Optimizing Facebook posts for SEO and viral growth
- Posts indexed for SEO & viral growth rate- Hinges on keywords and ‘shareability’ - Links and posts should convey exact message
OPPORTUNITY
BEST PRACTICES
- Optimize link headline and metadata- Bold headline = <H1> in
search engines- Unbolded text = search
metadata
- Engagement Strategies for more FB interactions- Edge Rank = U x W x D- Viral Growth Rate = Likes +
Comments + Shares
heyo.com
Maximizing engagement potential with Milestones
- Storyline for brand history- Call to action – Include URL in story section- Build stronger relationship with fans
- 843 x 403 pixels (full width of timeline)
- Key moments in brand history- Launching a new product- Customer Stories- Reaching a certain number of fans
OPPORTUNITY
DIMENSIONS
BEST PRACTICES
#HeyoWebinar
Creating custom content with fan page apps + tabs
- Prove Facebook Page ROI- Collect lead information and build an e-mail list- Showcase + sell products all within FB
- Thumbnail = 111 * 74 pixels- App = 810 * ______ pixels
- Welcome/More Information- Lead Capture- $ell Products
OPPORTUNITY
DIMENSIONS
BEST PRACTICES
Branding your Profile Pictures
Leveraging your cover image
Creating custom content with fan page apps + tabs
Optimizing Facebook posts for SEO and viral growth
Maximizing engagement potential with Milestones
NOT…
