Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv
-
Upload
mari-smith -
Category
Social Media
-
view
182 -
download
0
Transcript of Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv
![Page 1: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/1.jpg)
@MariSmith BeLive.tv
CONTENT THAT CONVERTS
by Mari Smithin Partnership with BeLive.tv
1
PART 2 of 4
Facebook LIVE Video Marketing
What To Say, and How To Generate Leads & Sales
![Page 2: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/2.jpg)
@MariSmith BeLive.tv
Facebook has entered digital television
Create thumb-stopping content!
Prep:
Choose elements of your show: topic, focus, branding & audience
Background/backdrop
Grooming
Gear:
Lighting
Microphone
Camera
Mobile vs. studio (stationary)
2
Part #1 Review – PREP & GEAR
![Page 3: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/3.jpg)
@MariSmith BeLive.tv 3
Lighting - review
Portable (mobile)?
Rotolight
Selfie ring light
Studio?
Ring light
Tabletop light
![Page 4: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/4.jpg)
@MariSmith BeLive.tv 4
Microphone - review
Portable/simple?
Lapel mic
Studio
Example:
Heil PR-40 Broadcast Quality Microphone
Shock Mount
Pop Filter
Mic Boom Arm & Clamp
![Page 5: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/5.jpg)
@MariSmith BeLive.tv
Laptop/desktop built-in
Webcam
Logitech HD
External DSLR
Canon, Sony, etc.
5
Camera - review
![Page 6: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/6.jpg)
@MariSmith BeLive.tv
Smartphone case
Tripod (portable)
Check out www.iOgrapher.com
6
More gear – review
![Page 7: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/7.jpg)
@MariSmith BeLive.tv 7
CONTENT THAT CONVERTS
PART 2 of 4
What To Say, and How To Generate Leads & Sales
Facebook LIVE Video Marketing
![Page 8: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/8.jpg)
@MariSmith BeLive.tv
FOCUS
Follow One Course Until Successful
What PROBLEM is your expertise the SOLUTION to?
Share your story
Weave aspects of your personality in
Be yourself
Have FUN!
8
What to talk about?
![Page 9: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/9.jpg)
@MariSmith BeLive.tv 9
Hot topics
![Page 10: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/10.jpg)
@MariSmith BeLive.tv
Hacks (shortcuts)
Tips
Tricks
Top 5, Top 10
How-to’s
Live demos
Interviews (Part #3 next week!)
FAQ/SAQ/MAQ
Frequently asked questions
Should ask questions
Must ask questions
10
Topics for any niche/industry
![Page 11: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/11.jpg)
@MariSmith BeLive.tv
Aim for 15-20 minutes
But, depends on your audience
Check your stats/metrics
20% of all Facebook videos are broadcast live
Daily watch time for live videos has quadrupled in the last year
11
Optimum length for Live?
![Page 12: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/12.jpg)
@MariSmith BeLive.tv
Always. Include. A. CTA.!!!!!
Contests
Connect to an app
Shortstack, Wishpond, 22Social, Rafflecopter, Gleam, Woobox
Giveaway
Free gift/download
Quizzes
Messenger Bot integration
Comment triggers
12
Using BeLive.tv for lead gen
![Page 13: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/13.jpg)
@MariSmith BeLive.tv 13
Comment now with:
fblive(or fb live or facebook live)
![Page 14: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/14.jpg)
@MariSmith BeLive.tv
FIRST – ensure you have a plan mapped out
Drip sequence
Emails
Messenger sequence
Purpose?
Nurture AND drive to action
14
The fortune is in the follow up!
![Page 15: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/15.jpg)
@MariSmith BeLive.tv
Product demo
Use BeLive.tv’s desktop sharing feature
Specials
Customer testimonials (interviews)
Free content (webinar)
Include a special, time-sensitive offer
Auctions
15
Using BeLive.tv for sales
![Page 16: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/16.jpg)
@MariSmith BeLive.tv 16
Example #1
![Page 17: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/17.jpg)
@MariSmith BeLive.tv 17
Example #2
![Page 18: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/18.jpg)
@MariSmith BeLive.tv 18
Example #3
![Page 19: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/19.jpg)
@MariSmith BeLive.tv 19
Example #4
![Page 20: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/20.jpg)
@MariSmith BeLive.tv
Facebook Shop
Landing page
Payment (merchant account, PayPal)
Shopify
Thank you page
Follow up emails, system
Ensure everything is simple, clear, obvious, compelling
Test, test, test!!!
20
Sales set up
![Page 21: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/21.jpg)
@MariSmith BeLive.tv
Organically integrate mentions of your offer throughout your talk
Examples“In a moment, I’ll share how you can (easily generate leads for your business using these methods)”
“Coming up shortly, we’ll review (how you can join our team today at no cost)”
“At the end, you’ll receive an exclusive code (for VIP access)”
Also case studies, testimonials, success stories
Goal = pique the interest and curiosity of your viewers
21
Seeding
![Page 22: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/22.jpg)
@MariSmith BeLive.tv
Messenger bots
Generate leads
Nurture relationships
Build trust
Make sales!
Customer support
Special offers
22
Conversational commerce
![Page 23: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/23.jpg)
@MariSmith BeLive.tv 23
Relationship marketing
Focus on making people HAPPY!
![Page 24: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/24.jpg)
@MariSmith BeLive.tv 24
Summary
1. What is your FOCUS?
2. Choose a topic/format.
3. Set up your lead generation system(s).
• Key = follow up!
4. Set up & test your sales process.
• Landing page, shop, etc.
5. Practice with BeLive.tv in a private group and/or use testing mode.
![Page 25: Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6cf0747f8b9ac7418b4873/html5/thumbnails/25.jpg)
@MariSmith BeLive.tv
Video Training Series
25
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4PREPARATION & GEAR:Getting Started & Getting The Right Equipment
Part #3 of 4CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More!
NEXT:
Part #2 of 4CONTENT THAT CONVERTS:What To Say, and How To Generate Leads & Sales