FACEBOOK STRATEGY

Proposed by Eleven Communication

AGENDA

2. FACEBOOK FACTS AND FIGURES IN VIETNAM

3. FACEBOOK EFFECTS ON COMMUNICATION

5. IMPLEMENT PROCESS

4. COMMUNICATION SOLUTION

1. SOCIAL NETWORK DEVELOPMENT

SOCIAL NETWORK DEVELOPMENT

96% user joint in social network from

16 to 34 years old.

1.5 billion visits to social networks per day

SOCIAL NETWORK DEVELOPMENT

There are more than 200 millions bloggers, 34% of them post information and comments on products and brands.

78% customers trust in others’ recommendations, only 14% trust in advertising.

Users no longer search for the news,the news find us…

In the near future we will no longer search for products and services,they will find us via social media.

SOCIAL NETWORK DEVELOPMENT

THE SOCIALISATION OF BRANDS

47% joining brand communities

Asian joined a brand community for following main reasons:

• 80%: To learn more about it and to get advance news on products

• 70%: To get free content• 60%: Because it was recommended to

me

The benefits to brandsOf those people who joined a brand community:

72% said they thought more positively of the brand

71% said they are more likely to buy the brand

66% said they felt more loyal to the brand 63% said they recommended others to

join

THE SOCIALISATION OF BRANDS

Listening first, selling second.

THE SOCIALISATION OF BRANDS

FACEBOOK FACTS AND FIGURESIN VIETNAM

Yahoo!360 closed in 2009

Yahoo!360 user moved to Facebook and grown so fast

Ongoing development chart in Vietnam

After 2 years, Facebook had become one of top ten websites in Vietnam

FACEBOOK EFFECTS ON COMMUNICATION

1. BrandingFacebook builds up dynamic environment for Brands to develop relationships, awareness and engagement to customers

2. Customer engagementApplications allow Brand engage customers effectively with many tools such as: promotions, sale promotion, discusstion, events,... 3. Drive Web TrafficFacebook can drive more traffic to Brand’s website than google.

4. Reputation ManagementIn social network, customer easily share what they need and how they satisfy, so Brand can listen customer and understand customer insights.

5. New Customer AcquisitionProviding oppoturnities to seek new potential customers.

6. AdvertisingAdvertising on FB can be implemented according to budgets, target audiences, geography, gender, education level, CPC or CPM advertising.

7. Client RetentionBuiding customer relationship via social network.

8. The Viral EffectSocial network is the best environment for viral marketing.

9. Feedback MechanismEasily receiving customer’s feedbacks about brands via applications and conversations of communities.

COMMUNICATION SOLUTIONS

SOLUTION 1: ADVERTISING BY FLYER

FLYER

FLYER FIGURES

Advetising by flyer, Brands can choose target audiences follow with:- Age- Geography- Gender- Education level

Budget per day

CPC or CPM advetising.

Daily report

SOLUTION 2: COMMUNITY BUILDING

This the method is applied for traditional marketing which require big investment & traditional media used

Unconventional method requires a close update and follow up on activities.

What we gain from this small budget method is insights, controlled customer data

UPDATE SOCIAL TRENDS

RESEARCH ONLINE CUSTOMER BEHAVIORS

COMMUNITION OBJECTIVESCOMMUNICATION MESSAGES

CONCEPT AND COMMUNICATIONSTRATEGY

IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW

ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS

COMMUNICATION TACTICS ON FB

Full social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get

loyal fans.

Please contact us for further information

ELEVEN COMMUNICATION LTD.No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh cityPhone: (08) 38 119 244Fax: (08) 38 119 254Email: dung.le@eleven.vnHP: 0988 335 397

THANK YOU VERY MUCH