Facebook and Twitter 201: Using Facebook and Twitter To Promote Your Business
Introduction to Facebook and Twitter
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Introduction to Facebook and Twitter Anne Mims Adrian blog.anneadrian.com [email protected] October 6, 2009 Alabama Community Leadership Network Conference
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Facebook and Twitter introduction and instructions.
Transcript of Introduction to Facebook and Twitter
Introduction to Facebook and TwitterAnne Mims Adrian
October 6, 2009Alabama Community Leadership Network Conference
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Where to begin? Pick 1, 2, or 3.
Social media is not about
tools & technology
flickr.com/photos/nycarthur/2489426482/
Social MediaOnline technologies and
practices that people use
to share opinions, insights, experiences, and perspectives
with each other. en.wikipedia.org/wiki/Social media
300 million active users
facebook.com/press/info.php?statistics Retrieved 10/1/2009
50% of our active users log on to Facebook in any given day.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
More than 2 billion photos uploaded to the site each month.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
More than 14 million videos uploaded each month.
http://www.facebook.com/press/info.php?statistics Retrieved 10/1/2009
More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
The fastest growing demographic is those 35 years old and older.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
65 million active users currently accessing Facebook through their mobile devices.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users.
facebook.com/press/info.php?statisticsRetrieved 10/1/2009
More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products.
facebook.com/press/info.php?statistics Retrieved 10/1/2009
Facebook is the largest social networking site, passing MySpace in 2008.
www.mashable.com
Twitter stats
3 million - Tweets/day (March 2008)
Tuesday – most popular dayWednesday – close 2nd popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
Twitter is the fastest growing752% increase in 2008
www.mashable.com
Twitter stats
In 2009, 18 million US adults accessed Twitter on any platform at least monthly.
emarketer.com/Article.aspx?R=1007271 Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
Usage will reach 26 million US adults in 2010.
emarketer.com/Article.aspx?R=1007271
Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
2.62 billion - number of Tweets as July 14, 2009
popacular.com/gigatweet/
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
Go where the people are
flickr.com/photos/mcgarry/111003432/
Connect & build relationships
Try Explore LearnParticipate
by DOING
flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
Define your goals
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
Facebook’s strength lies in its ability to help people connect and stay connected.
(www.iconspedia.com , Jeremy Roux)
Create an accountwww.facebook.com
Add friends (Must have friends to connect, converse, learn and have fun).Search Facebook for high school and college peers and by location.
Facebook lists
Divide friends into categories
Facebook privacyIs a relatively “closed” network, BUT:
Adjust privacy settings.Anything electronic is portable. (Nothing electronically is entirely private, i.e. copy and paste works for everyone).
Facebook pages and groupsGroups interaction or discussion
(planning high school class reunion).
Pages usually for an organization. much like an individual’s account.
Facebook group
Facebook group
Facebook group
Facebook page
Facebook page
Facebook page
Facebook pagesCreate as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts).ORCreate from your individual account, making your account the page owner.Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page.
Facebook pagesThose who follow a page are “fans”—not “friends”.Page administrator does not see individuals’ updates, only what they comment on your page updates or write on your wall.Change settings for what areas of your page your fans can write on.Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.
Example Facebook badge
Facebook advertisements
Facebook pagesUpdate to a page fairly frequently without annoying fans.
Page fans are most likely to be strong acquaintances, customers, and others with a strong feeling about your organization.
Started in 2006. Built for SMS (text) messaging.Messages are 140 characters or less, generally visible by anyone.
Jack Dorsey, twitter founder (www.wikipedia.com)
Updates public by default.Play around and learn on your own.A loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
TwitterTwitter is great for …
•searching •listening•conversing
…to large groups of people you may not know in small sound bites.
(www.iconspedia.com , Jeremy Roux)
TwitterKeep up with friends, customers, potential customers and news.Learn.Follow consumer brands and competitors.Facilitate feedback to brands, media and celebrities.Ask questions.Answer questions.Converse in the small sound bites.
It’s fast!
Twitter searchVery fast – are close to real time.Use twitter search to find out what people are “buzzing” about.Trending topics shows the most popular keywords appearing in the Twitter timelineClick on a keyword to get a refreshable timeline.
Create a Twitter account www.twitter.comAccount comes pre-populated with some others you’ll be following – feel free to unfollow any of those.Make some updates before adding people.
Those you follow will get a message that you are following them. And likely they will:
Look at your ratio of “followers” to “following”.Read some of your posts.Look at your biographical info.Then decide whether to follow you or not.
Unlike Facebook, it’s acceptable to follow people you’ve never heard of.
Following is not reciprocal.Don’t be offended and don’t feel obligated.Avoid spam/“robot” twitter accounts by not following them or blocking them. My personal rule of thumb, I don’t block account, except porn accountsOthers block “robot” accounts. What is the point of blocking a real person – (but “to each his own”)
Twitter is very open.Don’t post anything sensitive at all. Anyone in the world can read it; searches will find your messages.
Set up an organizational account like an individual account. There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.
#tags facilitate search.
Twitter @ replies
Indicate a reply or a reference to someone.Create a sort of “conversation”.
Twitter @ replies
Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”.
Twitter @ replies
Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”
Twitter direct messages
Are private (still electronic). Must be following each other to send them.
Example of effective use
Example of effective use
Example of effective use
Example of effective use
Example of spam account
Twitter applications
Use different applications to keep the flow in small bits through out day and on different devices.
Send and receive SMS (text messages).iPhone and other mobile phone apps
uberTwitterceTwitTiny TwitterTweetie
Mobile browser version
3rd Party desktop applications
TweetdeckTwhirlTweetie
(There are many and more keep getting developed so this list will change).
Twitter tips for business
Push Twitter updates to Page or Status updates
Integration of communities
Twitter Facebook LinkedIn
Local Twitter examplesSandy Toomerstwitter.com/toomerscoffee Heath Catestwitter.com/heathcates
Other considerations
Example your web page.Do you offer ways for people to keep up with information about products and services?Do you have ways for customers to comment?Is your web information mobile accessible?Look for other groups, forums, social networks that are being used by your customers.
Google me Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa
Anne Adrianblog.anneadrian.com
ResourcesSocial Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/
ResourcesHow to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php
Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebookblog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html
ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html
ResourcesClay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/
Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
ResourcesEngaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/
Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/
Beginner’s Guide to Social Media in Extensioncollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
ResourcesPoscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University
Introduction to Twitter and FacebookOctober 6, 2009
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