Facebook for tourism businesses€¦ · 1.59 billion monthly active users ......
Transcript of Facebook for tourism businesses€¦ · 1.59 billion monthly active users ......
Facebook for tourism businesses
Engagement, bookings, web traffic & more
Facebook for tourism businesses
Why Facebook?
Latest changes we need to know about
Organic vs paid reach
7 types of post that engage
Why 1.59 billion monthly active users
More referral traffic than any other social site
Facebook for tourism businesses 2016
https://blog.shareaholic.com/social-media-traffic-trends-01-2015/
Why
Reach new audiences
Show your face
Build loyalty
Drive web traffic
Others?
Facebook for tourism businesses 2016
Your goals?
Set-up your page
Settings
Messaging (instant replies)
Page info
Post attribution (company)
Notifications
Page roles
Facebook for tourism businesses 2016
Promote your page
Email signature
Customer communications
Other social networks
In printed materials
Within the business
Others?
Facebook for tourism businesses 2016
Organic reach
Currently around 5%
Facebook for tourism businesses 2016
Facebook organic reach
Seeing yourcontent
Not seeing yourcontent
Organic reach
Organic reach drops as stock price rises
Facebook for tourism businesses 2016
Organic reach
Why is it dropping?
• So businesses have to pay
• Because of increased competition for space
• Facebook wants a good user experience
Facebook for tourism businesses 2016
Organic reach
What posts work?
16k reach
Facebook for tourism businesses 2016
Organic reach
How does Facebook choose what to show?
• User’s previous engagement with page
• User’s previous engagement with type of post (therefore carries over to next post)
• Reaction of other users to post
Facebook for tourism businesses 2016
Posts that work
Questions
Humour
Opinion for debate
Images
Videos
Personal
Quotes
Facebook for tourism businesses 2016
Types of post Questions combined with images work best
Videos get more shares
Facebook for tourism businesses 2016
Types of post
Types of questions?
What’s your favourite beach? (not the best beach)
When’s your favourite time to visit Cornwall?
When did you first visit Cornwall?
Facebook for tourism businesses 2016
Fill in the ________ (blank)
This Mothers’ Day I’m hoping for _________
When I come to Cornwall I always drink ______
Facebook for tourism businesses 2016
Videos on Facebook Not from YouTube
Upload direct to Facebook for auto-play
Capture attention right away
Facebook for tourism businesses 2016
Videos on Facebook
Be useful and inspire viewers
How to….
Humour
Tips
Cooking
Talking head
Brand new – never seen before
Facebook for tourism businesses 2016
Best time to post When your audience is online?
When there is less competition?
Facebook for tourism businesses 2016
https://www.quicksprout.com/2016/02/05/how-to-win-on-facebook-8-lessons-learned-from-analyzing-1-billion-posts/
Best day to post
Weekends!
Why? More people on Facebook or fewer business posts?
Facebook for tourism businesses 2016
Facebook insights
When are your users online?
Facebook for tourism businesses 2016
How many words?
Fewer than 50
Facebook for tourism businesses 2016
#Hashtags on Facebook
No
Facebook for tourism businesses 2016
Be sure to respond
Respond to comments
Be personable
Invite discussion
Be quick
Facebook for tourism businesses 2016
Respond to comments Click reply
Facebook for tourism businesses 2016
Measure results
Export:
Likes
Engagement
Comments
Shares
Facebook for tourism businesses 2016
Facebook insights
Likes – up or down? When?
Facebook for tourism businesses 2016
Facebook insights
Which posts work best?
Facebook for tourism businesses 2016
Facebook insights
Which posts work best?
Facebook for tourism businesses 2016
The future?
Live streaming
Messaging
More pay to play
New search features
Facebook for tourism businesses 2016
Keep in touch
@ThorntonLucy
/PerfectBalanceMarketing
Facebook for tourism businesses 2016