Facebook for Professional Networking
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Transcript of Facebook for Professional Networking
Facebook for Career NetworkingShifting Gears OCC - Peer Network1-Apr-2010
Today’s Scope
Very High Level Overview of Using Facebook for Professional Networking and Putting Your Story Out There
There’s a Huge Topic Around Using Facebook to Promote Your Firm
Not covered today
I expect Kevin Outland of Pure Energy will have some of that in his Twitter presentation
Linkedin, Facebook & Twitter - Business Networking, fairly “closed” system, limited company information
- “Social” Networking - but growing use for business contacts, and lots of companies use to get closer to their customers, and to offer promotions
- Immediacy and Freshness, started out social, but becoming more mixed - some recruiting & lots of customer contact
Alternatives - Should I Use Facebook for Professional Purposes?
Need to Make a Strategic Choice Going in:
Tight security levels . . .(NYT article)
but, lose the advantage of 5x as many Facebook users as LinkedIn users
Or, don’t post anything that you don’twant your mom or your potentialfuture employer to see . . .(About.com & Sirona Consulting articles)
but, must think about Inclusion vs. Exclusion, not just questionable content/photo’s/friends
Examples of AlternativesMashable.com - Building Your Personal Brand on Facebook
Remember your audience (family, friends, or business) and then be strategic about how your “story” or brand is communicated
Fill out profile with info that can be “hooks” to attract connections - schools, past companies, organizations, etc.
Import your contacts and grow your network monthly - from e-mail, Linkedin, Twitter, IM, etc.
Update your status (always a good idea . . .)
Start a group or a page
Mashable.com - Building Your Personal Brand on Facebook (continued)
Join or start a local event
Link out to your Facebook profile from other sites (your website, blog, Linkedin, Twitter)
Feed your social networks using an application to update all of them at the same time
Mashable.com - Facebook for Professional Networking
Suggests using Facebook Lists (of “friends”) and security settings to divide personal and professional messaging
Gives details on using Facebook Groups (like Linkedin Groups) to expand your network
Examples of Alternatives (continued)
Jobbored.com - The Facebook Job Search
Diary your job search in your status
“Made 3 new quality contacts at Michigan Wind Working Group meeting”
Key to making this work seems to be including details
http://www.time.com/time/business/article/0,8599,1903083,00.html
http://www.thejobbored.com/the-facebook-job-search-or-how-to-find-a-job-using-facebook_1037/
http://www.nytimes.com/external/readwriteweb/2010/01/20/20readwriteweb-the-3-facebook-settings-every-user-should-c-29287.html?em
NY Times - Privacy Settings
Jobbored.com - Journal your Search Status
http://jobsearch.about.com/od/networking/a/facebook.htmAbout.com - Social or Expanded Business networking
Time - Using Social Media for a Quick Job Search
http://www.keppiecareers.com/2009/04/14/facebook-applications-for-your-job-search/Keppiecareers.com - Facebook Applications, Search, Profiles, LinkedIn Sharing
http://blog.sironaconsulting.com/sironasays/2009/03/ten-ways-to-use-facebook-to-find-a-job.html
blog.sironaconsulting.com - 10 ways to use facebook to find a job
Http://www.fastcompany.com/1579162/neat-cheat-sheet-to-help-your-marketing-heads-conquer-social-media
FastCompany.com - Comparison of Facebook, LinkedIn, Twitter & More
http://mashable.com/guidebook/facebook/
Mashable.com - Building Your Personal Brand on Facebook, Facebook for professional networking
Helpful article links
Facebook Redux - My ThoughtsYou Have to Have an Approach That You’re Comfortable With, This is My Approach, It May Not be a Good Fit For You
Electronic Security is a Contradiction in Terms - I go With the Mom Approach
Probably Want to be Able to say Yes if Someone Asks if You are on LinkedIn, Facebook, or Twitter
Should have consistency if the same information is on more than one site - can’t be 10 years younger on Facebook
Facebook - My Thoughts (continued)
Both the Type of person You are and the Type of Firm You are Looking at can Inform how “Social” Your Facebook is
For me, Linkedin is business, and Facebook is mostly social, with a little career info included
I have more than twice the contacts on LinkedIn than I do on Facebook
With my sites mostly aimed at different audiences, I don’t think it’s a good idea to link contacts or posts automatically
I plan on adding more professional info to my Facebook profile. I have limited personal profile info due to exclusion issues
Facebook - My Thoughts (continued more . . .) One advantage of having different information on Facebook vs. Linkedin is that it gives a more complete picture of you
Barbara mentioned that some small businesses commented on wanting other interests displayed in communications
The Sirona Consulting link, after going through all the things you shouldn’t post, concludes with . . . don’t be boring
A couple of stories . . .
Balance in all Things
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S - BOO Obama!! NOT happy my right is being taken away!! I didn't support you when you ran for office and I certainly don't now either. Shame on you!5:39pm
L - At the end of the day, I will sleep better knowing that approx. 47mill. more people in this country will have the right to be covered by our healthcare system. Being asked to pay a mere 4% more in taxes if thats what it ends up to be is a small sacrifice for each of us considering. Only those who have had to go without or know someone who has gone without seem to truly appreciate this. Empathy is truly a rare commodity these days.5:12pm
So, When One of These People Interviews the Other one Tomorrow Morning, What’s the Conversation About? Has the Opportunity to Promote the Strengths One Brings to the Firm Lost, and Subsequently, What Potentially Could Gave been a great Match?
Exclusion Example
My Own Facebook To-do’s
Continue to Refine My Story and Brand
One of the best examples out there is Danica Patrick, and she learned it all from Bob Parsons of GoDaddy.com
Worth checking out Bob Parson’s blog and info
Put a Short Career Summary on (similar to the ones in Matt’s spreadsheet)
Add a Link to Linkedin on my Facebook, but not Vice-Versa
Review Linkedin, Facebook and Address Book Contents for Potential Adds
Remove GM From My “Network”