Facebook: Beyond Social

Networking

for Non-ProfitsMunindra Khaund@mkhaund

Points to Ponder

What are you building?

Do you have a story?

Do you have the right people?

Do you have a plan?

Does it fit your organizational culture?

ExactTarget: Social Media Myths

ExactTarget: Social Media Myths

What You Need to Know

Finding your voice

Reserve your vanity URL

Correct landing Tab

Using Apps

Add to Favorites

Avoiding Facebook Fatigue

Have a realistic plan

Success takes time

Observe - Analyze - Deploy

Facebook Insights

Interactions: Total Comments, Posts, and Likes

Interactions Per Post: Average of Comments, Posts, Likes generated by individual content

Demographic: Gender and Age of Fans

Post Quality: Content engagement

Posts: Number of Posts

Page Views: Number of times Page viewed

Facebook Insights

Media Consumption: Photo views, audio plays, and video plays

Discussion Posts: Total Discussion Posts

Reviews: Number of times your Page has been rated in the Reviews application.

Unsubscribes/Re-subscribes: Number of people who have chosen to Hide posts / Number of people purposely undone Hide

Static FBML

Static FBML

1. Add to my page

2. Add Static FBML to your Page [if you are managing several pages]

3. Add to Page

4. Edit Page

5. Applications

6. Go to Application

Welcome Tab

Call to action

Put most important message on top

Write in second person

Add a great photo; skip clipart

Don’t link to another page