BlahblahMessagesetc..FACEBOOK ENGAGEMENT ANALYSIS CHARTS The chart in this document is collated daily by us as part of our commitment to ensure the marketing we conduct at our schemes is as social as it is effective for both the centres and their tenants. The statistics represent independent figures provided by Facebook and is based on the algorithms they run evaluating the relative performance of Pages and Posts relative to ‘Engagement’, measuring reactions, comments and shares. Messages PR harvest figures for 240 UK Shopping Centres and present them in a tabular form. We display the results in relative terms, which allows us to judge the performance of Pages when comparing the size of schemes and the number of ‘Page likes’ they enjoy. We also show the absolute positions where more Page likes, bigger budgets and boosts all work to generate increased engagement. Messages PR deliver astonishing results, however they are measured. With no boosts, our centres were placed in 11 of the top 12 places in relative terms. Even in absolute terms we placed 8 schemes in the top 20. When Urmston, a community shopping centre in Manchester, out-performs Manchester Arndale more than 6 times, we know our marketing is on target. We do not achieve these results by clever tweaking of posts, giveaways or boosts – It is because the work we undertake is genuinely social that we generate extraordinary results on social media. We invite you to check your Centre’s performance. If you want to see how Messages PR can make your shopping experience more social, call us and we can make sure your scheme sits high at the top of the charts. Mick Knowles, Messages PR call us on 01647 277588

1

Week ending 1 November 2018

Source : Facebook's 'Pages to watch' independent analysis of 240 UK Shopping Centres

KEYCentre - UK Shopping Centre Facebook Page

E/L - Ranked position when comparing the level of Engagement with the number of Page likes

Rank E - Position when comparing Engagement in absolute terms

Engagement - Engagement (reactions, comments and shares) over the previous 7 days

Likes - Total Page Likes

Eng/Likes - Engagement compered with the number of Page likes the Shopping Centre has

New Likes - The percentage growth of new likes on the Page over the previous 7 days

Facebook Pages curated by Messages PR are marked in red

RESULTS 1 - 29 Centre E/L Rank E Engagement Likes Eng/Likes New Likes

Eden Square Shopping Centre 1 14 1,381 1,665 83% 9%

Strand Shopping Centre 2 8 2,070 4,988 41% 2%

Rams Walk Petersfield 3 36 649 1,632 40% 5%

The Viking Centre, Jarrow 4 15 1,356 3,580 38% 2%

Market Gates Shopping Centre 5 6 2,269 6,291 36% 1%

Bouverie Place Shopping Centre 6 13 1,395 4,929 28% 1%

Middleton Shopping Centre 7 9 1,825 7,348 25% 1%

The Swan Centre, Eastleigh 8 10 1,645 7,802 21% 1%

Eccles Shopping Centre 9 76 330 1,583 21% 1%

The Howgate Shopping Centre, Falkirk 10 7 2,140 11,109 19% 1%

The Mercury Mall 11 16 1,338 7,227 19% 1%

Castle Court Shopping Centre, Caerphilly 12 48 499 2,990 17% 0%

Chelmsley Wood Shopping Centre 13 26 1,066 7,493 14% 0%

Abbeycentre 14 2 6,124 43,448 14% 1%

The Marlands Shopping Centre 15 41 601 4,540 13% 0%

St Elli Shopping Centre Llanelli 16 61 395 3,050 13% 2%

The Kirkgate Shopping Centre Bradford 17 30 716 5,705 13% 1%

Westquay 18 1 8,758 70,381 12% 1%

Pentagon Shopping Centre 19 22 1,138 9,627 12% 1%

The Brooks Shopping Centre, Winchester 20 103 213 1,960 11% 1%

The Port Arcades Shopping Centre 21 98 225 2,113 11% 1%

Parkway Shopping Centre 22 52 490 4,696 10% 1%

Castle Marina Retail Park 23 122 173 1,717 10% 1%

Runcorn Shopping City 24 38 642 6,580 10% 1%

The Square Camberley 25 27 996 10,462 10% 0%

Hildreds Centre 26 51 493 5,221 9% 0%

Haymarket Shopping Centre 27 40 618 6,730 9% 0%

The Ashley Centre 28 54 486 5,537 9% 0%

County Square Shopping Centre 29 63 379 4,321 9% 1%

Ladysmith Shopping Centre 30 92 238 2,794 9% 0%

Captain Cook Square Shopping Centre 31 35 669 7,921 8% 7%

MONKS CROSS SHOPPING 32 31 716 8,735 8% 0%

Merseyway Shopping Centre 33 69 366 4,677 8% 1%

St. Catherine's Walk / Rhodfa Santes Catrin 34 37 643 8,444 8% 0%

Green Oaks Shopping Centre 35 123 167 2,202 8% 1%

FACEBOOK ENGAGEMENT ANALYSIS

2

Centre E/L Rank E Engagement Likes Eng/Likes New Likes

Kennet Centre 36 79 316 4,245 7% 0%

intu Chapelfield 37 20 1,155 16,258 7% 0%

Castlegate Shopping Centre 38 71 353 5,015 7% 0%

Orchard Shopping Centre 39 101 221 3,272 7% 3%

Weston Favell Shopping Centre 40 33 687 10,311 7% 0%

Middlebrook Retail & Leisure Park 41 65 377 6,136 6% 1%

The Bentall Centre 42 17 1,338 22,023 6% 0%

Bloomfield Shopping Centre & Retail Park 43 24 1,101 18,193 6% 0%

The Queensmere Observatory Shopping Centre 44 150 109 1,939 6% 1%

Shop The Centre 45 18 1,240 22,079 6% 0%

Royal Victoria Place 46 117 184 3,291 6% 0%

The Paisley Centre 47 148 110 1,975 6% 0%

Birchwood Shopping Centre 48 72 351 6,510 5% 0%

Thistles Stirling 49 21 1,153 21,956 5% 0%

Nicholsons Shopping Centre 50 152 108 2,106 5% 0%

The Forge Shopping Centre 51 32 714 14,412 5% 0%

The Lion Yard Shopping Centre 52 99 222 4,550 5% 0%

The Core Shopping Centre 53 80 316 6,714 5% 1%

Princes Quay Shopping Centre, Kingston upon Hull 54 50 497 10,683 5% 0%

intu Metrocentre 55 5 3,498 76,719 5% 0%

The Friary Guildford 56 115 187 4,111 5% 0%

The Victoria Shopping Centre 57 125 163 3,762 4% 0%

Kingsway Centre 58 153 106 2,482 4% 0%

Willow Brook Centre 59 74 334 7,857 4% 0%

St Nicholas Centre 60 129 153 3,615 4% 0%

The Glades, Bromley 61 57 420 10,137 4% 0%

Green Lanes Shopping Centre, Barnstaple 62 134 144 3,488 4% 0%

Brunswick Shopping Centre 63 121 179 4,379 4% 0%

White River Place 64 114 194 4,786 4% 2%

Galleries Washington 65 81 316 7,995 4% 0%

The Mall, Walthamstow 66 110 198 5,157 4% 0%

Palace Shopping Enfield 67 60 398 10,471 4% 0%

The Mall, Luton 68 39 628 16,996 4% 0%

The Ridings Shopping Centre 69 83 297 8,057 4% 0%

Belfry Shopping Centre, Redhill 70 142 116 3,164 4% 0%

Newlands Shopping Centre 71 119 180 5,141 4% 0%

Guildhall Shopping 72 85 267 7,730 3% 0%

Crown Glass Shopping 73 192 41 1,189 3% 1%

The Eastgate Shopping Centre 74 151 109 3,306 3% 0%

Eastbourne Arndale Centre 75 34 674 21,512 3% 0%

Harrow Town Centre 76 58 416 13,308 3% 1%

Castle Quay, Banbury 77 96 229 7,421 3% 1%

Kingfisher, Redditch 78 87 254 8,255 3% 0%

The Harvey Centre Harlow 79 55 442 14,521 3% 0%

Culver Square 80 95 233 7,665 3% 0%

Stratford Centre 81 82 311 10,239 3% 0%

Westgate Oxford 82 77 324 10,693 3% 1%

Elmsleigh Shopping Centre 83 139 121 4,025 3% 1%

Greenwich Shopping Park 84 145 114 3,848 3% 0%

Fareham Shopping Centre 85 68 371 12,776 3% 0%

Ankerside Shopping Centre 86 127 161 5,570 3% 0%

Hempstead Valley Shopping Centre 87 73 349 12,362 3% 0%

yate shopping centre 88 93 238 8,570 3% 0%

Affinity Devon Outlet Shopping 89 90 244 8,953 3% 0%

Priory Meadow Shopping Centre 90 143 116 4,295 3% 0%

3

Centre E/L Rank E Engagement Likes Eng/Likes New Likes

Lowry Outlet 91 104 213 8,313 3% 0%

The Pavilions, Uxbridge 92 109 199 7,798 3% 1%

St Georges Shopping 93 136 138 5,445 3% 0%

Golden Square Warrington 94 46 511 20,353 3% 0%

Bluewater 95 4 3,663 146,054 3% 0%

The Spires Shopping Centre 96 208 30 1,229 2% 0%

The Royals Shopping Centre 97 130 150 6,187 2% 0%

thecentre:mk 98 45 516 22,387 2% 0%

Cornmill Centre 99 64 379 16,949 2% 0%

Gloucester Quays 100 70 360 16,667 2% 0%

Clarks Village 101 43 551 25,600 2% 0%

Morgan Quarter 102 194 40 1,903 2% 1%

Talbot Green Shopping Park 103 155 104 5,028 2% 0%

intu Trafford Centre 104 3 3,679 180,184 2% 0%

Crystal Peaks Shopping Mall & Retail Park 105 78 318 15,585 2% 1%

Frenchgate 106 84 275 13,994 2% 0%

The Mall at Cribbs Causeway 107 47 507 26,206 2% 0%

The Grafton 108 105 210 11,519 2% 0%

Churchill Square 109 29 788 43,441 2% 1%

Trinity Walk 110 94 238 13,125 2% 0%

Swansgate Shopping Centre 111 154 105 5,894 2% 0%

Aberdeen Trinity Centre 112 160 87 5,043 2% 0%

Sovereign Shopping Centre 113 199 37 2,192 2% 0%

High Chelmer Shopping Centre 114 89 249 14,835 2% 0%

Bow Street Mall 115 88 252 15,033 2% 0%

Erneside Shopping Centre 116 75 333 20,016 2% 0%

County Mall Shopping Centre 117 126 162 9,783 2% 0%

Stretford Mall 118 168 71 4,397 2% 0%

Hillstreetshopping 119 147 112 7,092 2% 0%

Capitol Shopping Centre 120 202 35 2,222 2% 0%

Southside Shopping Centre 121 203 35 2,344 1% 1%

Northfield Shopping 122 183 49 3,297 1% 0%

The Promenades Shopping Centre 123 219 17 1,212 1% 0%

Meadowhall 124 12 1,444 103,836 1% 0%

Spindles Town Square Shopping Centre 125 163 82 5,951 1% 0%

Highcross Leicester 126 28 966 70,288 1% 0%

Liverpool ONE Official 127 11 1,462 107,123 1% 0%

St David's / Dewi Sant, Cardiff 128 25 1,076 79,873 1% 0%

The Lexicon Bracknell 129 108 205 15,442 1% 0%

The Mall, Blackburn 130 112 195 14,768 1% 0%

The Mall, Wood Green 131 100 222 17,127 1% 0%

Telford Shopping Centre 132 111 198 15,300 1% 0%

Castle Mall 133 97 228 17,920 1% 0%

Vangarde Shopping Park York 134 156 94 7,414 1% 0%

MacDonagh Junction Shopping Centre 135 59 405 32,201 1% 0%

Princes Square 136 118 183 14,708 1% 0%

The Liberty Shopping Centre 137 133 145 11,777 1% 2%

Port Solent 138 172 66 5,432 1% 0%

Woking Shopping 139 44 536 44,280 1% 0%

Manchester Fort 140 162 84 7,136 1% 0%

Victoria Leeds 141 106 208 17,908 1% 0%

Marlowes Shopping 142 146 114 10,203 1% 0%

Gallerieswigan 143 140 121 10,835 1% 0%

Kingsgate Shopping Centre, Huddersfield 144 131 150 13,461 1% 0%

The Light 145 116 185 17,708 1% 0%

4

Centre E/L Rank E Engagement Likes Eng/Likes New Likes

The Foundry Shopping Centre 146 209 30 2,874 1% 0%

Old George Mall Salisbury 147 164 82 7,901 1% 0%

Sovereign Shopping Centre 148 195 40 3,855 1% 0%

Regent Arcade Shopping Centre 149 179 53 5,350 1% 0%

Bon Accord Aberdeen 150 120 180 18,813 1% 0%

Prince Bishops Shopping Centre 151 165 77 8,093 1% 0%

Castlepoint Shopping Park 152 158 90 9,569 1% 0%

Fosse. 153 91 240 25,894 1% 0%

Bridges Sunderland 154 141 120 12,968 1% 0%

Maylord Shopping Centre 155 221 15 1,634 1% 0%

Drake Circus 156 86 264 29,071 1% 0%

White Rose Shopping Centre 157 42 559 63,167 1% 0%

Pyramids Shopping Centre 158 137 132 14,947 1% 0%

New Square Shopping Centre 159 166 75 8,606 1% 0%

Maltings Shopping Centre 160 196 39 4,703 1% 1%

West Orchards Shopping Centre 161 161 87 10,844 1% 0%

Whitefriars, Canterbury 162 135 140 17,536 1% 1%

The Oracle 163 49 498 63,871 1% 0%

Gunwharf Quays 164 53 487 63,957 1% 0%

Union Square Shopping Centre Torquay 165 210 28 3,694 1% 0%

Saxon Square Shopping Centre 166 225 10 1,365 1% 1%

intu Eldon Square 167 124 165 22,631 1% 0%

Christopher Place St Albans 168 224 11 1,541 1% 0%

Ropewalk Shopping Centre 169 197 39 5,482 1% 0%

Festival Place 170 132 149 21,548 1% 0%

intu Derby 171 66 376 54,669 1% 0%

One Stop Shopping, Perry Barr 172 191 42 6,158 1% 0%

Vicar Lane Shopping Centre 173 220 16 2,352 1% 0%

Parkway Shopping Newbury 174 190 43 6,402 1% 0%

Old Market Hereford 175 138 124 18,502 1% 0%

Middleton Grange Shopping Centre 176 180 50 7,466 1% 0%

Letterkenny Retail Park 177 173 66 10,119 1% 0%

Crowngate Shopping Centre 178 211 26 4,035 1% 0%

Clacton Factory Outlet 179 204 33 5,574 1% 0%

Queensgate Peterborough 180 102 219 37,066 1% 0%

intu Watford 181 159 88 15,073 1% 0%

The Mall, Maidstone 182 175 57 9,869 1% 0%

Houndshill Shopping Centre 183 174 65 11,398 1% 0%

Eastgate Shopping Centre 184 170 69 12,530 1% 0%

Salford Shopping Centre 185 218 19 3,554 1% 0%

Grays Shopping Centre 186 212 25 4,825 1% 0%

Brent Cross Shopping Centre 187 67 372 73,683 1% 0%

Bullring & Grand Central Birmingham 188 23 1,107 223,585 0% 0%

Cabot Circus 189 113 195 40,807 0% 0%

Clifton Down Shopping Centre 190 229 5 1,049 0% 2%

Priory Shopping Centre 191 234 3 633 0% 1%

The Fort Shopping Park 192 186 47 9,941 0% 0%

The Heart Shopping Centre Walton-on-Thames 193 171 68 14,407 0% 0%

The Brewery, Romford 194 200 37 8,100 0% 0%

Overgate 195 144 115 26,181 0% 0%

Fremlin Walk 196 149 110 25,655 0% 0%

Victoria Place Shopping Centre 197 198 38 9,249 0% 0%

intu Lakeside 198 56 426 106,269 0% 0%

Cheshire Oaks Designer Outlet 199 19 1,187 301,917 0% 0%

SouthGate Bath 200 167 73 18,576 0% 0%

5

Centre E/L Rank E Engagement Likes Eng/Likes New Likes

Great Western Arcade 201 188 44 11,278 0% 0%

Coopers Square Shopping Centre 202 189 44 11,696 0% 0%

Swindon Designer Outlet 203 62 395 105,079 0% 0%

Eden Shopping Centre 204 176 57 15,294 0% 0%

Exchange Ilford 205 177 54 14,988 0% 0%

Grand Arcade 206 206 32 8,897 0% 0%

Grosvenor Shopping Centre 207 205 33 9,354 0% 0%

Lower Precinct Shopping Centre 208 215 21 6,319 0% 0%

Princesshay Exeter 209 187 46 14,400 0% 0%

Market Place Shopping Centre, Bolton 210 201 36 11,468 0% 0%

St Johns Shopping Centre Liverpool 211 169 71 22,857 0% 0%

St Stephen's 212 185 48 16,100 0% 0%

Victoria Shopping Centre 213 222 15 5,178 0% 0%

Idlewells Shopping Centre 214 207 32 11,243 0% 0%

Manchester Arndale 215 107 208 73,804 0% 0%

St. Anns Shopping Centre 216 216 21 7,588 0% 0%

White Lion Walk 217 231 4 1,603 0% 0%

Priory Shopping Centre 218 227 9 4,313 0% 0%

Metquarter Liverpool 219 178 54 27,158 0% 0%

Broadgate London 220 228 8 4,128 0% 0%

Ocean Terminal Shopping Centre 221 193 41 22,423 0% 0%

Touchwood 222 184 49 27,247 0% 0%

Whitgift Shopping Centre 223 213 23 14,022 0% 0%

The Broadwalk Centre Edgware 224 230 5 3,255 0% 0%

The Chantry Centre 225 232 4 3,183 0% 0%

Broadway Shopping Centre 226 223 13 11,178 0% 0%

Clarendon Centre 227 226 10 9,112 0% 0%

Trinity Leeds 228 128 156 147,935 0% 0%

intu Potteries 229 217 20 20,107 0% 0%

intu Braehead 230 181 50 54,414 0% 0%

intu Merry Hill 231 157 93 109,994 0% 0%

The Rock Bury 232 214 22 26,047 0% 0%

Prospect Shopping Centre 233 233 4 5,404 0% 0%

Fforestfach Retail Parc 234 236 1 1,859 0% 0%

Windsor Yards 235 235 2 4,611 0% 0%

Westfield Stratford City 236 182 50 235,538 0% 0%

Gracechurch Centre 237 237 1 3,954 0% 0%

Martineau Place 238 238 1 1,009 0% 0%

The Octagon Centre 239 239 1 133 1% 0%

Whiteleys Centre 240 240 1 10,560 0% 0%