Hisocial review. Facebook

Coupon App

www.hisocial.com

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Facebook Coupon App

1.1 Coupons and offers in social media. Keys to success.

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Numerous studies show that receiving coupons and discounts is one of the main reasons why consumers

follow brands on social networks.

Source

It is logical therefore, that companies strive to use this strategy to attract new social followers, more so

when you consider that this type of follower can directly generate new purchases of products and

services. In other words, the ROI of this type of strategy can be significantly greater than for other types of

social media strategies.

Companies basically have two ways to create coupons and discounts online:

- Through specialist portals (like Groupon)

- Creating their own online promotions

The first strategy has one great advantage: the increased coverage that our deals will receive. The site

itself takes charge of this, and has all of the appropriate means at its disposal (web traffic, emails

databases etc). Nevertheless, this type of strategy does have serious disadvantages, among which we

can highlight:

- The discounts that these portals demand (Often in excess of 50%)

- The commission that the portal takes from any sales (this can also be in excess of 50%)

- The negative impact on traffic to our social networks

- We will not have a database of the participant’s details to carry out subsequent promotional activities.

Creating our own promotions circumvents these disadvantages and gives us total flexibility over our

business strategy. But……it’s not all plain sailing and as I’m sure the reader will realize, it also has a major

drawback, if the coupon is not properly distributed it is of no use to us at all.

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Now let’s see some essential features to help our discount coupon or promotional offer be a success:

- The offer that we make. It’s logical that our potential market will respond better to a more attractive

offer. Let’s look at some of the things to keep in mind.

If we are talking about discounts, the percentage of discount we offer, and on what product we offer it,

will have a logical and intertwined effect. Bigger discounts on top products will receive a greater

response than token discounts on marginal products. But the reductions do not have to be limited in

solely monetary terms, instead there are many other possibilities such as

Free samples

2×1 offers

Easier financing

Extension to guarantees etc

- Distributing the offers. The second basic pillar around which the success of our promotional offers is built

is their distribution. An offer that doesn’t even have the minimum level of diffusion is of no use to us

whatsoever. The possibilities to spread the promotions are infinite, we are going to briefly look at some of

them.

Social Media. We should publish the offer over all of the social networks in which our company retains

an active presence.

Our webpage. An obvious, but often forgotten, place to announce our promotions is our own

webpage or blog, if we have one.

Newsletter. We have a database of people who have given their prior and express consent to

receive information about our company; this can be very useful in distributing our promotions.

Publicity campaigns. If all of the above methods do not have sufficient force to promote our offers, it

will be essential to carry out an advertising campaign. Online campaigns often have a better cost to

benefit ratio and, specifically campaigns on Facebook and Google Adwords, can give us excellent

results.

HiSocial is characterized by being multi-platform and allowing the distribution of deals through various

distribution channels. We should take advantage of this characteristic to distribute our promotion as

widely as possible.

- Virality, confidence and aesthetic elements. Finally we will look at some other complementary aspects

that will help us achieve a greater diffusion of our coupon or offer.

Let’s start with virality. It is important that our promotion contains viral elements to help with its diffusion.

Participants in our promotion should be able to easily share our coupon on all of the major social

networks.

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On an aesthetic level, the promoters should be sure that the images chosen, just like the text that

accompanies them, are as attractive as possible. It’s worth taking the time to choose an image that will

“seduce” our potential participants, and write a coherent and descriptive text. It is precisely this aspect

that is key to transmitting confidence to the users, to adequately describing our company, to clearly

specifying the details of the offer and to specifying our privacy policy and legal details of the promotion.

This in turn will help to create confidence in the contest, and consequently, the number of participants in

our promotions.

Having said all this, it is important to note that experience will also help us improve results and understand

what kinds of deal work better. HiSocial lets you create an unlimited number of promotions, so we suggest

you take advantage of this feature to improve your overall promotional activity.

Now that you know the secrets of making a successful offer, why not get moving? and start to…..

Make my own free promotion.

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1.2 Social Engagement Posts – February 2013 Selection

Best social engagement posts this month:

- Starbucks brews up social engagement to drive sales

How do you engage with consumers and build a business through social media? That is the sixty four

million dollar question. The answer is actually quite simple, don’t sell, engage. Starbucks, much derided

but actually way ahead of the game when it comes to building a relationship with customers on social

media. Their objective is not sales it’s to build a relationhip. By doing this the sales will naturally grow.

Simple. Except 99% of brands seemed to have missed this point.

Read article

- What is social engagement? 21 experts tell us

What is social engagement? What does it achieve? Does it result in more sales? Better awareness?

Greater loyalty? How do you know it’s working?

Or, is it just a new way of saying customer service, CRM (Customer Relationship Management) and

relationship building using social metrics such as Likes, Comments, Views and Shares?

Here’s what 21 experts tell us social engagement means and does.

Read article

- What’s Next? Better Engagement and a Marketplace Without Boundaries

A lot of businesses have a presence on social media, but very few have taken this opportunity seriously.

There are even a greater number of businesses that still see Social Media as a fad, or are unable to grasp

the opportunity due to either a lack of understanding or fear about someone posting a complaint on

their social channel site.

Read article

- The Engagement Equilibrium: Social Media Strategy Meets Economic Theory

Figuring out the “right” mix and frequency in for your brand’s social media posts can be a tricky business.

The word “right” is in quotes, because it’s such a subjective term. My definition of “right” is when you find

consistent engagement levels along with a consistent rate of growth in engagement levels, month after

month.

Read article

- Rules of engagement: making the most of social media

For a product or brand, it’s not enough to say you’re ‘on’ facebook. Sure, you need to be ‘present’, but

you also need to be noticed – otherwise, the time you spend posting to your followers is time down the

drain. For many contract workers, freelancers, and startups out there, though, there’s little time for social

media, and often no expert on hand to make sure you’re showing your best face to the world… and that

the world rewards you for seeing it.

Read article

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1.3 Social Engagement Podcasts – February 2013

Selection Best social engagement podcasts this month:

- Measuring Social Media: How to Determine Your ROI

In this episode, an interesting interview with Nichole Kelly, author of How to Measure Social Media and

the CEO of Social Media Explorer and SME Digital.

Nichole shares why so many businesses struggle to determine the ROI of their social media activities and

what’s really important in your social media measurement.

Download

- Flying High Again With Seth Godin

A very interesting interview with Seth Godin. Podcast from episode #340 of Six Pixels Of Separation – The

Twist Image Podcast

Download.

- How to Derive Inspiration from an Active Fan Base

Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros

Podcast this week to discuss Dunkin’s army of brand advocates

Download

- Social Media Best Practices with Blane Warrene, Founder of Arkovi

Blane Warrene ’s social media archiving company, Arkovi, was recently purchased by RegEd, a financial

industry behemoth. In this episode of Beyond Social, learn how Blane has helped seriously conservative

companies to use some seriously cutting edge communication technologies… and discover which

universal social media fear is a near total red herring.

Download

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1.4 Social Engagement Videos – February 2013 Selection

Best social engagement videos this month:

- Why Your Social Media Marketing Fails

The Speakeasy team jumps on an impromptu Google+ Hangout to discuss why small businesses and

organization struggle with social media–and what they can do to fix it.

- Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy

Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing

strategist Andy Smith and noted brand researcher and author Jennifer Aaker have used extensive data

and their collecting insights to break it down to a straight forward formula that midsized business can use

to deeply impact their marketing and even make a difference in the world.

- Growing audience engagement on Facebook

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Vicki Allpress Hill from The Audience Connection will update you on the latest findings about Facebook

engagement and stimulate your thinking around how to encourage response from your own Facebook

community

- Social Media Engagement Strategies

David and Prantik share their experiences in Facebook fan page engagement strategies.

http://www.hisocial.com/blog/en/coupons-and-offers-in-social-media-keys-to-success/

http://www.hisocial.com/blog/en/social-engagement-posts-february-2013-selection/

http://www.hisocial.com/blog/en/social-engagement-podcasts-february-2013-selection/

http://www.hisocial.com/blog/en/social-engagement-videos-february-2013-selection/

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