Why organize a contest on Facebook?

Today it has become essential for hotels and restaurants to work on their overall communications strategy. You develop in your first official website, which allows you to present your business and generate bookings. To strengthen your strategy and publish your latest news, nothing is better than a blog. Finally, to communicate and share with the community, the fan page is a necessity. Once your page is created, organizing a contest is a very effective way for you to recruit new fans. For example of a successful operation, the Hotel Eco Spa La Gree des Landes has generated more than 26,000 entries, adding 17,000 new contacts in their database and over 3,000 new fans.

What are the benefits?Immediate for the brand! Through emailings from the existing clients database you recruit new fans to participate in the promotion of the brand by sharing on their own wall or commenting on posts. It is better when social networking strategy is coupled with the strategy of referencing the official site. In fact, being present on blogs, Facebook, or Twitter, allows the brand to create the quality backlinks that support the presence of the official website on search engines.

How do you know what they say about your brand? Each campaign launch, specialized companies use technology called "Radar" which is the equivalent of argus press for the web. This tool gives you the opportunity to see everything that is said about your brand or your business on the web (blogs, Twitter accounts, etc.).. Finally, this software can also be traced also consumer reviews (type Travel Advisers). With this technology, the establishment will have a global visibility of its e-reputation.

Source:tendancehotellerie.fr

How do you know what they say about your brand?

Optimization of the new Facebook Timeline in order to better retain and engage the fans >

Range of contest is organized into 3 categories:

The contests with photos, The contests with quizzes, The contests with drawing lots /

instant win