How to Run a Successful Facebook Contest
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Transcript of How to Run a Successful Facebook Contest
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PLANNING CONTENT
STEP 1
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● More Facebook Fans?
● Higher brand awareness?
● New emails and leads?
● User-generated content?
● Product development crowdsourcing?
● More engaged and loyal Fans?
● Immediate sales?
● New product/ event awareness?
● Greater insight into your Fans’ likes?
● More traffic to your ecommerce store?
Start Planning out your content by setting goals
and objectives
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Teens, single women, business professionals, sports enthusiasts.
Know your ideal customer to create specific contests just for them!
Know Your Target Market
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Choose From:
SweepstakesPhoto Contests
Vote ContestGroup Offers
Photo Caption Contest
Choose The Right Type of Contest
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SWEEPSTAKES
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PHOTO CONTEST
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REFERRAL PROMOTION
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Choose a prize that’s related to your brand or business.
Consider giving away:
● Your gift card● A product you sell● Lifetime subscription
Determine Your Budget and Choose The
Appropriate Prize
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How will they enter?● Do they need to Like
your Page to enter?
● Do they need to submit an email to enter?
● Do they need to answer a question, or submit a photo or video?
Choose The Contest Entry Method and
Guidelines
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How long will your contest run?
● Is it seasonal?● Limited time
offer?● Quick
promotion?
Determine Your Contest Time
Frame
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CREATING CONTESTS
STEP 2
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Get a ton of engagement and attention! Click “like” on a:● Post● Photo● Video● Status update
Contest Ideas “Like to Win” Contest
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Leave a comment under the post to
take part in the contest.
“What do you like most about our
products? Comment to win a
free ____”.
“Comment To Win” Contest
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Massive engagement and interaction!
Like the post and leave a comment.
Like and Comment to Win
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Let your followers
demonstrate their creativity
and sense of humor by
writing a great caption to a
photo.
Caption Contest
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Easiest contest!Write an incomplete sentence and get your followers to complete it. BONUS TIP: Post Planner has a huge selection of fill-in-the-blanks in the Status Idea section of the app.
Fill-in-the-Blank Contest
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Fans enter the contest by
submitting their best photo of your product or of any
other niche or business related
theme you choose.
Photo Contest
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How it works:
● Ask your fans a question and wait for them to submit the correct answer.
● Randomly pick the winner(s).
Q&A Contest
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Get your fans to participate PLUS get valuable feedback and ideas.
● Ask fans to help you choose a new logo
● Come up with a new name for a book
● Choose the best book cover
● Decide on your next blog topic
Crowdsource Contest
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PROMOTING, MONITORING AND FOLLOWING UP
STEP 3
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• Send out emails before the contest starts.
• Create a campaign hashtag.
• Blog about the contest.
• Use Post Planner to easily plan and schedule out promotional content for Facebook and Twitter.
Promote your Facebook Contest
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• Update your content status.
• Cross promote the contest on Facebook, Twitter, Instagram, and any other form social media platform you’re active on.
• Run an Ad and get targeted with your audience.
Many Ways to Promote The Contest
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Keep track of it, measure its success and tweak it to get better results.Performance Indicators:
● The number of participants● Likes● Shares● New emails● New Facebook fans● Sales of product
Monitor and Tweak Your Contest
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Even if the contest is over, your job is not.
There is still more you can get out of the
contest by following up with
the contest participants.
Post-Contest and Follow-Up
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Congratulate the winner on Facebook and
other networks by mentioning
them in a post.
Make them feel special!
Follow up by notifying the winner
and publicly congratulating him/her
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● Write a blog post● Send out follow
up emails● Invite the
participants to your next contest
● Mention any new or special deals your business has
Other Ways to Follow Up
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Simply Measured Case Studyof Post Planner Growth
How to Use Automation to Grow Your Facebook Page by 193%
http://bitly.com/fbgrowthplan
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