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The basic parameter on social media starts with number of fans or likes on Facebook and a sizable number of fans are required to drive any kind of engagement on social media. Vodafone Zoozoos is the winner in terms of fans followed by Tata Docomo. The relative share of Fans is : Vodafone Zoozoos - 36% , Tata Docomo - 33% , Aircel India - 12% , Idea - 11% , Airtel India - 6%


In terms of numbers Vodafone Zoozoos has generated maximum number of engagement - 1518459 which is 10.26% of their total fans (14795023) in the selected period and Airtel India has generated least number of engagement - 66897 which is 2.68% of their total fans (2498449)


Vodafone Zoozoos which has generated maximum engagement in the selected period has 29 Jul - 04 Aug as the most popular week which accounts to 13% (158237) of their total engagement. In the same week Aircel India generated 67520, Airtel India generated 14569, Idea generated 21147, Tata Docomo generated 83070 number of engagement


Vodafone Zoozoos which generated maximum engagement has received more Likes than Comments and Shares and they have shared • 35 photo • 13 status


In the selected period, Vodafone Zoozoos which generated maximum engagement shared 34 photo, 13 status, followed by Aircel India - 17 status, 1 video, 88 photo Airtel India - 108 link, 209 photo, 6 video, 2345 status Idea - 822 status, 15 video, 1 question, 80 link, 158 photo Tata Docomo - 177 link, 691 status, 1 video, 51 photo


Vodafone Zoozoos - 68%, Idea - 3%, Aircel India - 12%, Airtel India - 3%, Tata Docomo - 14%,


zoozoo - 36% , tatadocomo - 33% , aircel - 13% , Idea - 11% , AirtelIndia - 6%

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