Comparison of Jackson Hole, Mammoth Mountain, Whistler Blackcomb, Vail and Other Top Skiing Resorts...

Top US Ski Resorts onFacebookin Q2-2015Apr 01, 2015 - Jun 30, 2015

Top Ski Resorts in USA on Facebook Q2-2015

In this report we looked at the top 10 US Ski Resorts on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Among the 11 brands analyzed, Vail was engaging best with their Fans.

• With a growth rate of 3%, Alyeska Resort enjoyed the highest Fan Growth Rate among the 11 brands.

• Among the Top Ski Resorts, Jackson Hole Mountain Resort posted the most “non brand related” content on their wall.

• 3,658 new Posts were written across these 11 ‘brand walls’. That’s an average of 3.7 Posts per day - per wall!

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=skiing&utm_source=slideshare&utm_medium=button


Fans

Jackson Hole Mountain Resort had the largest fan base of 259,837 while Alyeska Resort showed the highest fan growth of 3.00%.

US Ski Resorts

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

0K 50K 100K 150K 200K 250K 300K

Gro

wth

%

Number of Fans

Revelstoke Mountain Resort Aspen/Snowmass Whistler Blackcomb

Vail Mammoth Mountain Telluride Ski ResortJackson Hole Mountain Resort Grand Targhee Resort Alyeska Resort

Snowbird Ski and Summer Resort Alta Ski Area

Fans - Geography

US Ski Resorts

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Mexico Canada Argentina

Brazil Australia Other Countries Germany United Kingdom

Conversations

Vail had the highest PTAT of 7.85% as a percentage of its average number of Fans during this time period.

US Ski Resorts

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 50K 100K 150K 200K 250K 300K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Revelstoke Mountain Resort Aspen/Snowmass Whistler Blackcomb

Vail Mammoth Mountain Telluride Ski Resort

Grand Targhee Resort Jackson Hole Mountain Resort Alyeska Resort

Snowbird Ski and Summer Resort Alta Ski Area

Engagement - Posts

Jackson Hole Mountain Resort published the greatest number of posts (175). Vail had the highest average engagement, with a score of 914.

US Ski Resorts

0 20 40 60 80 100 120 140 160 180 200

0 100 200 300 400 500 600 700 800 900 1000

Revelstoke…

Aspen/Snow…

Whistler…

Vail

Mammoth…

Telluride Ski…

Jackson Hole…

Grand…

Alyeska…

Snowbird…

Alta Ski Area

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 50000 100000 150000 200000 250000

Revelstoke Mountain Resort

Aspen/Snowmass

Whistler Blackcomb

Vail

Mammoth Mountain

Telluride Ski Resort

Jackson Hole Mountain Resort

Grand Targhee Resort

Alyeska Resort

Snowbird Ski and Summer Resort

Alta Ski Area

Likes Comments Shares

Jackson Hole Mountain Resort received the most number of Likes (217,306), Vail got the most number of Comments (5,842) and Vail had the most number of Shares (23,472).

US Ski Resorts

Most Engaging Brand Posts

US Ski Resorts

Mammoth Mountain

Thu, May 14 at 5:18 PM EDT

It's snowing - 4 inches and still coming down hard!

http://bit.ly/ItsSnowing_5-14-15

Engagement Score

Likes Comments Shares Sentiment

1,000 9,561 430 625 Positive


Thu, Apr 16 at 4:31 PM EDT

Monster 44" storm blankets Snowbird! photo: Matt Crawley

Vail


Video of new Vail Ski Patrol recruit, Jake, playing in the snow this morning. Shot 100% on #GoPro

Engagement Score


1,000 244 52 945 Positive

Engagement Score


1,000 12,720 4,154 19,346 Positive

http://www.facebook.com/94078717394/posts/10152460196432395




US Ski Resorts

Alta Ski Area

Mon, Apr 6 at 10:00 AM EDT

Because this shot by Noah Wetzel, aka Lightpole, of Saturday's lunar eclipse is the best thing you'r ..

Engagement Score


1,000 1,713 59 393 Positive


Tue, Jun 23 at 11:28 AM EDT

Some call it the middle of nowhere; we call it nowhere we’d rather be.


Mon, Jun 22 at 10:53 AM EDT

The best things in life are not things.

Engagement Score


999 5,290 146 975 Positive

Engagement Score


999 7,358 177 640 Positive




Fan Posts

0 100 200 300 400 500 600 700


Aspen/Snowmass

Whistler Blackcomb

Mammoth Mountain

Vail


Grand Targhee Resort


Alyeska Resort


Alta Ski Area

Number of Fan Posts

Mammoth Mountain's Facebook Page saw the highest number of Fan posts (656).

US Ski Resorts

Sentiment Analysis

Mammoth Mountain received the highest percentage of Positive Sentiment (43.00%).

US Ski Resorts

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Alyeska Resort


Whistler Blackcomb


Aspen/Snowmass

Mammoth Mountain

Vail

Alta Ski Area

Negative Neutral Positive

Brand Responses

Snowbird Ski and Summer Resort responded to the highest percentage of Fan posts (6.12%).

US Ski Resorts

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0 500 1000 1500 2000 2500 3000% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Revelstoke Mountain Resort Alyeska Resort Snowbird Ski and Summer Resort

Whistler Blackcomb Telluride Ski Resort Aspen/Snowmass

Mammoth Mountain Vail Alta Ski Area

Share Of Voice – Volume of Posts

Jackson Hole Mountain Resort published the most with 175 posts among the brands.

US Ski Resorts

14%

17%

12%

9%7%

6%

8%

6%

6%

9%

6%

Whistler Blackcomb Jackson Hole Mountain Resort Mammoth MountainAlta Ski Area Aspen/Snowmass Snowbird Ski and Summer ResortRevelstoke Mountain Resort Grand Targhee Resort Alyeska ResortVail Telluride Ski Resort

Share Of Voice – Likes

Jackson Hole Mountain Resort received the largest volume of Likes (217,306) among US Ski Resorts.

US Ski Resorts

4%

43%

18%

3%

4%

4%

1%1%

2%

13%

7%

Whistler Blackcomb Jackson Hole Mountain Resort Mammoth Mountain

Alta Ski Area Aspen/Snowmass Snowbird Ski and Summer Resort

Revelstoke Mountain Resort Grand Targhee Resort Alyeska Resort

Vail Telluride Ski Resort

Share Of Voice – Comments

Vail received the largest volume of Comments (5,842), among the brands in the group.

US Ski Resorts

5%

27%

19%

3%

2%

5%

1%

1%

3%

30%

4%





Share Of Voice – Shares

Vail received the largest volume of Shares (23,472), among the brands analyzed.

US Ski Resorts

3%

33%

12%

2%3%4%

1%1%

2%

36%

3%





Campaign Comparison

0 2 4 6 8 10 12

0 50 100 150 200 250 300 350

NO DATA(Revelstoke…

NO DATA(Grand…

NO DATA(Alyeska Resort)

Contour Music…

NO DATA(Snowbird Ski…

NO DATA(Whistler…

#mfilm15(Telluride Ski…

Wanderlust…

NO DATA(Mammoth…

#VailSnow Sunday(Vail)

NO DATA(Alta Ski Area)

Number of Posts

Engagement Score


During this time period, #VailSnow Sunday was the most engaging run by Vail. Vail published the most (10) in its #VailSnow Sunday campaign.

US Ski Resorts

To generate your own free report like this

for your own brands, head over to

Unmetric now




Analysis of Vail Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Vail

Fans 175,916

New Fans 1,804

Fan Growth 1.04%

Country United States

Demographics Mostly Older, Male and Attached.

Vail has 1,804 new Likes and an audience base of 175,916 fans who are mostly Older, Male and Attached.

Vail

Brand Overview

Posts

Brand User

Engagement Score 914 Total Fan Posts 294

Total Posts 86 Brand Response Rate 5.44%

Total Likes 66,696 Average Reply Time 1 day, 21 hrs, 38 mins

Total Comments 5,842 General Sentiment Neutral

Total Shares 23,472

Vail had 86 new Posts, and their most recent campaign is #VailSnow Sunday.

Vail

Content & Campaigns

Most Engaging Content Type Others Most Engaging Campaign #VailSummer

Least Engaging Content Type Event Most Recent Campaign #VailSnow Sunday

Most Prolific Content TypeTravel Destination

Information

Fan Growth

173,000

173,500

174,000

174,500

175,000

175,500

176,000

176,500

Vail had a growth rate of 1.04% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 175,916

New Fans 1,804

Vail

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Vail had an average engagement score of 914 and its highest was 1000.

Vail

Community Analysis

Vail fans are mostly Older, Male and Attached. Vail fans are largely from United States followed by Argentina.

Fan Demographics Distribution of Fans

Vail

57%

43%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K

United States

Argentina

Mexico

Brazil

Australia

Canada

Chile

United Kingdom

Germany

0

1

2

3

4

5 Vail posted a total of 86 Posts between Apr

01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

morning 10

SBTV2015 7

snow 7

GoProMTNGames 6

skies 5

Vail

22%

78%

Brand Participation Brand Non Participation

88%

4%8%

Posititve Negative Neutral

Brand Posts - Engagement

Vail responded to 19 conversations generated by the 86 Posts they published.

Vail receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Vail


Vail


Video of new Vail Ski Patrol recruit, Jake, playing in the snow this morning. Shot 100% on #GoPro

Engagement Score


1,000 12,720 4,154 19,346 Positive


Meet Jake. He's in training to be the next Vail Patrol Dog. His first lesson: playing in fresh snow. ..

Tue, Jun 30 at 1:01 PM EDT

Experience a full day in and around Vail, Colorado, from sunrise to star-filled skies.

Engagement Score


998 4,717 199 367 Positive

Engagement Score


950 654 51 379 Positive




0 10 20 30 40 50 60 70

0 200 400 600 800 1,000 1,200

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Vail posts were Photos, and posts with Videos received the highest engagement.

Most of Vail posts were published on Thursday and posts on Thursday received the highest engagement.

Brand Post Types Days of the Week

Vail

0

10

20

30

40

50

60

1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun17-Jun24-Jun

Positive Neutral Negative Users posted a total of 294 Posts between

Apr 01, 2015 and Jun 30, 2015 on Vail's

wall.

User Posts


Frequency

Vail 231

GoPro Mountain Games 90

post 55

Colorado 28

TV8 23

Vail

5%

95%


39%

2%

59%


User Posts - Engagement

Vail responded to 16 conversations generated by the 294 Posts fans published.

Vail appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Vail

Content Intel

0 1 2 3 4 5 6 7

0 100 200 300 400 500 600 700 800 900

Brand News

Others

Deals

Travel Destination…

Event

Food

Photos

Contest

Social Cause/Good…

Question to fans

Facebook App

Occasion driven deals

Like This/Engagement…

Number of Posts

Engagement Score


Most of Vail posts were around 'Travel Destination Information', and posts around 'Others' received the highest engagement.

Vail

0 1

0 1

Sector News

Fact

Others

Advice/Tips


Event

Question to fans

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300 400

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetin…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

The Brand Posts on this Facebook Page during this period were not categorized.

In Vail Posts about General Happenings, the category On Sports received the highest engagement.

About Hospitality About General Happenings

Vail

0 5 10 15

0 200 400 600 800

#VailSnow Sunday

#VailSummer

#GoProMTNGames

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

#VailSnow Sunday

#VailSummer

#GoProMTNGames

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #VailSummer was the most engaging campaign run by Vail.

Overall, #VailSummer engaged the best out of the recent 3 campaigns run by Vail.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Vail

Analysis of Aspen/Snowmass Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Aspen/Snowmass

Fans 83,380

New Fans 1,306

Fan Growth 1.59%



Aspen/Snowmass has 1,306 new Likes and an audience base of 83,380 fans who are mostly Older, Male and Attached.

Aspen/Snowmass

Brand Overview

Posts

Brand User



Total Likes 20,898 Average Reply Time 1 hr, 45 mins

Total Comments 470 General Sentiment Neutral

Total Shares 1,916

Aspen/Snowmass had 74 new Posts, and their most recent campaign is Wanderlust Festival.

Content & Campaigns

Most Engaging Content Type Photos Most Engaging Campaign Mountain Collective

Least Engaging Content Type Event Most Recent Campaign Wanderlust Festival


Information

Aspen/Snowmass

Fan Growth

81,000

81,500

82,000

82,500

83,000

83,500

Aspen/Snowmass had a growth rate of 1.59% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 83,380

New Fans 1,306

Aspen/Snowmass

Engagement

0

200

400

600

800

1,000

1,200


Aspen/Snowmass had an average engagement score of 487 and its highest was 984.

Aspen/Snowmass

Community Analysis

Aspen/Snowmass fans are mostly Older, Male and Attached.

Aspen/Snowmass fans are largely from United States followed by Australia.


Aspen/Snowmass

56%

44%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 10K 20K 30K 40K 50K 60K 70K

United States

Australia

Brazil

Argentina

Germany

Canada

United Kingdom

Mexico

Italy

Georgia

0

1

2

3

4 Aspen/Snowmass posted a total of 74

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

weekend 10

summer 10

awesome 9

winter 9

Snowmass 8

Aspen/Snowmass

1%

99%


76%

7%

17%



Aspen/Snowmass responded to 1 conversations generated by the 74 Posts they published.

Aspen/Snowmass receives more positive than negative vibes from comments on their Posts.


Aspen/Snowmass


Aspen/Snowmass

Fri, Apr 17 at 11:59 AM EDT

Old Man Winter isn't done with us yet. Last Friday of the season and it's going off!

Engagement Score


984 1,659 55 160 Positive

Wed, May 13 at 11:42 AM EDT

Ever dreamed of skiing both Aspen Snowmass and Valle Nevado Ski Resort Chile Travel - www.chile.trav ..


The Maroon Bells

Photo by: Jeremy Swanson

Engagement Score


954 1,802 43 62 Positive

Engagement Score


924 1,098 38 94 Positive




0 10 20 30 40 50 60 70

0 100 200 300 400 500 600

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Aspen/Snowmass posts were Photos, and posts with Photos received the highest engagement.

Most of Aspen/Snowmass posts were published on Monday and posts on Friday received the highest engagement.


Aspen/Snowmass

0

5

10

15

20

25

30

35

40


May

20-

May

27-

May



Apr 01, 2015 and Jun 30, 2015 on

Aspen/Snowmass's wall.

User Posts


Frequency

Aspen Snowmass 268

Snowmass 157

Ski 47

Basalt Colorado Chamber

36

Optics 32

Aspen/Snowmass

0%

100%


38%

1%

61%



Aspen/Snowmass responded to 2 conversations generated by the 509 Posts fans published.

Aspen/Snowmass appears to participate more when Fan conversations have greater positive vibes than negative.


Aspen/Snowmass

Content Intel

0 1 2 3 4 5 6

0 100 200 300 400 500 600 700 800 900

Brand News

Others

Deals


Event

Food

Photos

Contest


Question to fans

Facebook App



Number of Posts

Engagement Score


Most of Aspen/Snowmass posts were around 'Travel Destination Information', and posts around 'Photos' received the highest engagement.

Aspen/Snowmass

0 1 2

0 100 200 300 400

Sector News

Fact

Others

Advice/Tips


Event

Question to fans

Number of Posts

Engagement Score


0 1 2 3

0 200 400 600 800

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetin…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Aspen/Snowmass Posts about Hospitality, Travel Destination Information posts received the highest engagement.

In Aspen/Snowmass Posts about General Happenings, the category Current Affairs received the highest engagement.


Aspen/Snowmass

0 1 2 3 4 5

0 100 200 300 400 500

Wanderlust Festival

#BikeSnowmass

Snowmass

Mammoth Festival

Number of Posts

Engagement Score


0 1 2 3 4 5

0 100 200 300 400 500

Wanderlust Festival

#BikeSnowmass

Snowmass

Mammoth Festival

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #BikeSnowmass was the most engaging campaign run by Aspen/Snowmass.

Overall, #BikeSnowmass engaged the best out of the recent 3 campaigns run by Aspen/Snowmass.


Aspen/Snowmass

Analysis of Jackson Hole Mountain Resort Facebook

Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 259,837

New Fans 4,027

Fan Growth 1.57%


Demographics Not Available

Jackson Hole Mountain Resort has 4,027 new Likes and an audience base of 259,837 fans.


Brand Overview

Posts

Brand User


Total Posts 175 Brand Response Rate 0%

Total Likes 217,306 Average Reply Time 0 sec

Total Comments 5,313 General SentimentNO User Post For

TimePeriod

Total Shares 21,340

Jackson Hole Mountain Resort had 175 new Posts, and their most recent campaign is Contour Music Festival.

Content & Campaigns

Most Engaging Content Type Photos Most Engaging Campaign #TaterTuesday

Least Engaging Content Type Facebook App Most Recent CampaignContour Music

Festival


InformationJackson Hole Mountain Resort

Fan Growth

253,000

254,000

255,000

256,000

257,000

258,000

259,000

260,000

261,000

Jackson Hole Mountain Resort had a growth rate of 1.57% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 259,837

New Fans 4,027


Engagement

0

200

400

600

800

1,000

1,200


Jackson Hole Mountain Resort had an average engagement score of 706 and its highest was 999.


Community Analysis

Jackson Hole Mountain Resort fans are largely from United States followed by Canada.

Distribution of Fans


0K 50K 100K 150K 200K 250K

United States

Canada

United Kingdom

Australia

Italy

Germany

Brazil

Mexico

France

0

1

2

3

4 Jackson Hole Mountain Resort posted a

total of 175 Posts between Apr 01, 2015

and Jun 30, 2015.

Brand Posts


Frequency

Jackson Hole 53

Tetons 15

Spring 10

National Park 7

skiing 6


9%

91%


85%

2% 13%



Jackson Hole Mountain Resort responded to 16 conversations generated by the 175 Posts they published.

Jackson Hole Mountain Resort receives more positive than negative vibes from comments on their Posts.





Tue, Jun 23 at 11:28 AM EDT

Some call it the middle of nowhere; we call it nowhere we’d rather be.

Engagement Score


999 5,290 146 975 Positive

Mon, Jun 22 at 10:53 AM EDT

The best things in life are not things.


Moose Monday in Jackson Hole.

Engagement Score


999 7,358 177 640 Positive

Engagement Score


999 3,308 59 1,087 Positive




0 20 40 60 80 100

0 200 400 600 800 1,000

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Jackson Hole Mountain Resort posts were Photos, and posts with Photos received the highest engagement.

Most of Jackson Hole Mountain Resort posts were published on Wednesday and posts on Monday received the highest engagement.



Content Intel

0 2 4 6 8 10 12

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Others

Deals


Event

Food

Photos

Contest


Question to fans

Facebook App



Number of Posts

Engagement Score


Most of Jackson Hole Mountain Resort posts were around 'Travel Destination Information', and posts around 'Photos' received the highest engagement.


0 1 2 3 4

0 100 200 300 400 500

Sector News

Fact

Others

Advice/Tips


Event

Question to fans

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800 1000

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetin…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Jackson Hole Mountain Resort Posts about Hospitality, Advice/Tips posts received the highest engagement.

In Jackson Hole Mountain Resort Posts about General Happenings, the category Question to fans received the highest engagement.



0 1 2 3 4

0 200 400 600 800 1000

Contour Music

Festival

#TaterTuesday

Happy Moose

Monday

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800 1000

Contour Music

Festival

#TaterTuesday

Happy Moose

Monday

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #TaterTuesday was the most engaging campaign run by Jackson Hole Mountain Resort.

Overall, #TaterTuesday engaged the best out of the recent 3 campaigns run by Jackson Hole Mountain Resort.



Analysis of Alta Ski Area Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Alta Ski Area

Fans 20,442

New Fans 318

Fan Growth 1.58%



Alta Ski Area has 318 new Likes and an audience base of 20,442 fans who are mostly Older, Male and Attached.

Alta Ski Resort

Brand Overview

Posts

Brand User



Total Likes 18,016 Average Reply Time 14 hrs, 52 mins


Total Shares 1,385

Alta Ski Area had 87 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Alta Ski Resort

Fan Growth

19,900

20,000

20,100

20,200

20,300

20,400

20,500

Alta Ski Area had a growth rate of 1.58% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 20,442

New Fans 318

Alta Ski Resort

Engagement

0

200

400

600

800

1,000

1,200


Alta Ski Area had an average engagement score of 764 and its highest was 1000.

Alta Ski Resort

Community Analysis

Alta Ski Area fans are mostly Older, Male and Attached. Alta Ski Area fans are largely from United States followed by Canada.


Alta Ski Area

63%

37%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K

United States

Canada

Australia

United Kingdom

Italy

Germany

Sweden

France

Norway

Monaco

0

1

2

3 Alta Ski Area posted a total of 87 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

Photo 22

Skier 16

season 12

Ski 8

snow 7

Alta Ski Resort

10%

90%


73%

5%

22%



Alta Ski Area responded to 9 conversations generated by the 87 Posts they published.

Alta Ski Area receives more positive than negative vibes from comments on their Posts.


Alta Ski Area


Alta Ski Area


Because this shot by Noah Wetzel, aka Lightpole, of Saturday's lunar eclipse is the best thing you'r ..

Engagement Score


1,000 1,713 59 393 Positive

Wed, Apr 15 at 6:40 PM EDT

This is all that you need to know about today. #nuketown

Skier: Drew Hartley


Fact: Alta athlete, Marcus Caston, is #notoverit.

Solid shot of last night's sunset from the top o ..

Engagement Score


994 646 18 71 Positive

Engagement Score


975 537 8 46 Positive




0 20 40 60 80

0 200 400 600 800 1,000

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Alta Ski Area posts were Photos, and posts with Photos received the highest engagement.

Most of Alta Ski Area posts were published on Thursday and posts on Monday received the highest engagement.


Alta Ski Area

0

10

20

30

40

50

60

70

80


May

20-

May

27-

May



Apr 01, 2015 and Jun 30, 2015 on Alta Ski

Area's wall.

User Posts


Frequency

Alta Ski Area 398

skiers 42

special weather phone 39

one goal 39

refine 39

Alta Ski Area

3%

97%


35%

17%

48%



Alta Ski Area responded to 11 conversations generated by the 418 Posts fans published.

Alta Ski Area appears to participate more when Fan conversations have greater positive vibes than negative.


Alta Ski Area

Analysis of Telluride Ski Resort Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 100,802

New Fans 148

Fan Growth .15%


Demographics Not Available

Telluride Ski Resort has 148 new Likes and an audience base of 100,802 fans.


Brand Overview

Posts

Brand User



Total Likes 34,521 Average Reply Time 0 sec


Total Shares 2,259

Telluride Ski Resort had 58 new Posts, and their most recent campaign is #mfilm15.

Content & Campaigns

Most Engaging Content Type Photos Most Engaging Campaign #mfilm15

Least Engaging Content Type Event Most Recent Campaign #mfilm15

Most Prolific Content Type Event


Fan Growth

92,000

93,000

94,000

95,000

96,000

97,000

98,000

99,000

100,000

101,000

102,000

Telluride Ski Resort had a growth rate of 0.15% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 100,802

New Fans 148


Engagement

0

200

400

600

800

1,000

1,200


Telluride Ski Resort had an average engagement score of 647 and its highest was 991.


Community Analysis

Telluride Ski Resort fans are largely from United States followed by Australia.

Distribution of Fans


0K 20K 40K 60K 80K 100K

United States

Australia

Canada

Brazil

Mexico

United Kingdom

Germany

Italy

Argentina

Singapore

0

1

2

3 Telluride Ski Resort posted a total of 58

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

Telluride 16

Pond Skimming 3

Everybody ready 3

Telluride Conference Center

3

Beautiful spring day

3


0%

100%


75%

5%

20%



Telluride Ski Resort responded to 0 conversations generated by the 58 Posts they published.

Telluride Ski Resort receives more positive than negative vibes from comments on their Posts.






Lookin' good, Telluride!

Engagement Score


991 2,397 53 209 Positive

Sat, Jun 6 at 6:12 PM EDT

Rainy days in Telluride. Beautiful.

Sun, Jun 21 at 3:47 PM EDT

Another beautiful Sunday in Telluride.

Engagement Score


991 2,933 41 159 Positive

Engagement Score


965 1,893 44 126 Positive




0 10 20 30 40 50 60

0 100 200 300 400 500 600 700

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Telluride Ski Resort posts were Photos, and posts with Photos received the highest engagement.

Most of Telluride Ski Resort posts were published on Monday and posts on Tuesday received the highest engagement.



0

1

2

3

4

5

6


May

20-

May

27-

May



Apr 01, 2015 and Jun 30, 2015 on Telluride

Ski Resort's wall.

User Posts


Frequency

Telluride Ski Resort 24

post 18

Tom Cruise 2

Großartiges Video 2

Laupheim 2


0%

100%


10%0%

90%



Telluride Ski Resort responded to 0 conversations generated by the 30 Posts fans published.

Telluride Ski Resort appears to participate more when Fan conversations have greater positive vibes than negative.



Content Intel

0 1 2 3 4 5 6

0 200 400 600 800 1000 1200

Brand News

Others

Deals


Event

Food

Photos

Contest


Question to fans

Facebook App



Number of Posts

Engagement Score


Most of Telluride Ski Resort posts were around 'Event', and posts around 'Photos' received the highest engagement.


0 1 2

0 200 400 600 800 1000

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetin…

Technology

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Telluride Ski Resort Posts about General Happenings, the category Question to fans received the highest engagement.

About General Happenings


0 1 2 3 4 5

0 50 100 150 200

#mfilm15

Pond Skim & Party

NO DATA

Number of Posts

Engagement Score


0 1 2 3 4 5

0 50 100 150 200

#mfilm15

Pond Skim & Party

NO DATA

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #mfilm15 was the most engaging campaign run by Telluride Ski Resort.

Overall, #mfilm15 engaged the best out of the recent 3 campaigns run by Telluride Ski Resort.



Thanks For Reading!

To generate your own free report like this

for your own brands, head over to

Unmetric now




Comparison of Jackson Hole, Mammoth Mountain, Whistler Blackcomb, Vail and Other Top Skiing Resorts...

Social Media

Transcript of Comparison of Jackson Hole, Mammoth Mountain, Whistler Blackcomb, Vail and Other Top Skiing Resorts...