Facebook PagesThe Upgrade

By Annmarie Hanlon February 2011

What’s Happened?

• Facebook Pages have been ‘upgraded’• The aim is to help Page admins to

– manage communications– express their brands– increase engagement

Where have my Pages gone?

• Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear

• If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage

Key Changes

• Pictures will be displayed at the top of your wall

• Tabs are gone and navigation is on the left • The page has independence• E-mail alerts for new activity are available• Wall posts appear based on popularity

Key Changes

• Updating Fans is easier • Page Categories have increased• Re-sized profile pic and canvas • Feature your Page’s favourites • FBML is going• iFrames are on the way

Switch from Profile to Page

To Manage Multiple Pages

Select the page you want

Pictures at the top of your wall

• The top of your Page randomly shows the five most recent photos that you have published or tagged– To remove an image, simply hover over the image

and click X

• Photos from people who like your Page will not be seen

Tabs are gone

• Your ‘tabs’ at the top seem to have disappeared

• They’ve been replaced with Navigation links on the left hand side, like personal profiles

The Page has Independence

• Admins can assume the brand identity• This means ‘pages’ can now ‘like’ other brands • Your Page can make comments on other Pages

– Previously only your personal profile could do this

E-mail alerts

• The new page system means you will get an email every time someone posts to your page or makes a comment!

• You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing

• TIP: Set up separate email address for Facebook and filter emails into folder

To Change Email Notifications

3 – Opt in or out for notifications

1 – SELECT the page to edit

2 – SELECT Your Settings

Wall Posts based on popularity

• Wall posts appear based on popularity, not in chronological order

• The ‘admin view’ shows posts in chronological order

• You now have two Wall filters1. Posts by your Page only and 2. Top posts from Everyone

Wall Filters

1 – SELECT Manage Permissions

2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page

Updating Fans is easier

• You can update your status, ask a question, post photos, share a link, or record/upload Video

• These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall

• You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages

To Send Updates

1 – SELECT Marketing

3 – Continue as ‘You’

4 – Prepare message

2 – Send an update

Page Categories have increased

• Public Figures • Music Artists and Bands • Athletes • Communities • Non-Profits • Government • Politics • School Communities • Bloggers

• Brands – Focuses on products

• Local Business – Focuses on the location and

your opening hours, parking etc

• Non-Profits

Re-sized profile pic and canvas

• The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540– Most pictures still look ok

• The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page

Feature your Page’s favourites

1 – SELECT Featured

2 – Tick Pages to feature

3 – Ignore or add specific page owners (i.e. the admins)

FBML is going

• Facebook will remove static FBML pages on 11 March 2011

• This means you can’t add new FBML tabs to a Page

• If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these

iFrames are on the way

• Page Tab apps can be built using iFrames• This means you can build apps that run across

Facebook using standards-based web programming model (HTML, JavaScript, and CSS)

Technical Resources

• Developer info: http://developers.facebook.com/docs/

• Developer Roadmap: Future plans http://developers.facebook.com/roadmap

• Principles & Policies: http://developers.facebook.com/policy/

For more tips follow me

http://uk.linkedin.com/in/annmariehanlon

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