Facebook Case Study + Solutions 2013
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Branding Prof. Rui Vinhas da Silva André Campino | Antonia Radić | Cleide Azevedo Miguel Saúde | Soraia Vale
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Facebook Case Study developed in a Branding course. It includes 3 solutions.
Transcript of Facebook Case Study + Solutions 2013
BrandingProf. Rui Vinhas da Silva
André Campino | Antonia Radić | Cleide Azevedo
Miguel Saúde | Soraia Vale
Antonia Radic shared a video21 November
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The Story
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
Check out it all started! Mark was still in college…
Antonia Radic shared a photo21 November
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The Story
Facts & Numbers
SWOT
Life Cycle
Privacy Issues
Solution 1
Solution 2
Solution 3
This is the evolution of Facebook’s stock prices since their entry in the stock market.(Source: Yahoo Finance)
Antonia Radic updated a new status 21 November
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Worldwide, there are over 1.19 billion Facebook users.So if it was a country it would be 3rd largest in the world!(Source: Facebook)
The Story
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Antonia Radic updated a new status 21 November
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Even in China, where it is forbidden, there are over 87 million Facebook users.(Source: Facebook)
The Story
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Antonia Radic updated a new status 21 November
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874 million already log in Facebook through mobile.That represents an increase of 45 % year-over-year.(Source: Facebook)
The Story
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Solution 2Solution 3
Antonia Radic updated a new status 21 November
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728 million people log onto Facebook daily.An increase of 25 % year-over-year(Source: Facebook)
The Story
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Antonia Radic updated a new status 21 November
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Age 25 to 34, at 29.7% of users, is the most common age demographic.But when talking about gender, Facebook users are 53% female and 47% male.(Source: Emarketer 2012)
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Men Women
47% 53%
25 to 34years old
Antonia Radic updated a new status 21 November
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Highest traffic occurs mid-week between 1p.m. to 3 p.m. (Source: Bit.ly blog)
The Story
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300 million photo uploads per day.
(Source: Gizmodo)
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Antonia Radic updated a new status 21 November
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5 new profiles are created every second. (Source: ALLFacebook 2012)
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Antonia Radic updated a new status 21 November
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Every 60 seconds on Facebook: - 510 comments are posted- 293,000 statuses are updated - 136,000 photos are uploaded (Source: The Social Skinny)
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Antonia Radic updated a new status 21 November
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Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
The Story
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Antonia Radic updated a new status 21 November
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Q3 of 2013 revenue was $2.02 billion, an increase of 60% from the Q3 2012.(Source: Facebook)
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Antonia Radic updated a new status 21 November
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Mobile advertising revenue represented approximately 49% of its overall advertising revenue for the third quarter of 2013.This represents a huge growth comparing the third quarter of 2012.(Source: Facebook)
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Cleide Azevedo shared Facebook’s post. 21 November
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Well known brandIntegration with websites and applicationsExcellent user experienceUnderstanding of users’ needs and behaviorsValuable Assets
One product portfolioMonetization of mobile platformLack of website customizationAttitude towards users’ privacyOut of the blue innovationWeak protection of users’ information
and spam attacks
Strengths Weaknesses
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Cleide Azevedo shared Facebook’s post. 21 November
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Increasing number of users through mobile devicesExpanding Global Social Media CommunityThe new consumers' generation wants to know and share more
Substitution of PC for mobile devices Rapid Technological changesImprovement from competitors and new entrantsSlow growth rate of online advertising and the trend for Ad-Block extensions
Opportunities Threats
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Solution 3
Cleide Azevedo updated a new status.21 November
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Niche Focus
Buzz
Growth
Widening Appeal
Quicker growth
Saturation
Concerns
Searching for alternatives
Mass Migration
Inovate, Addapt or Die
Lifecycle of a Social Network is quiet similar from a regular product.
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Solution 1
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Cleide Azevedo posted a photo on Mark Zuckerberg’s timeline.21 November
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Mark, I have to warn you, Facebook is getting old. You need to start worrying about this!
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?
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Miguel Saúde shared a Facebook’s story.21 November
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Solution 3Set 2006 Facebook opens registration to general publicSet 2005 Facebook presents News Feed and Mini FeedSet 2009 Facebook shuts down Beacon to settle lawsuit Dec 2009 Facebook launches a new set of privacy standards Set 2011 Facebook introduces the Timeline
Facebook has dealt with a lot of user disagreement due to privacy issues since its beginning. #privacyissues
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Miguel Saúde shared a Facebook’s story.21 November
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Facebook current strategy is trying to encourage people to control their privacy on an item-by-item basis. #privacyissues.
- Timeline Approval: review posts and photo tags- Possibility to create lists of friends- Option to exclude friends in a post or photo- Allows the removal of your Facebook profile from search engines- Possibility to block specific users from seeing their Facebook page or from contacting them- Option to limit the audience for posts and information that are already on your profile
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Miguel Saúde shared a Facebook’s story.21 November
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Facebook is facing some users’ concern regarding their latest announcements, mainly the Graph Search. #privacyissues.
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Miguel Saúde shared a Facebook’s photo.21 November
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.
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Miguel Saúde shared a Facebook’s photo.21 November
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.
Facebook allows teenagers to post publicly and be followed by strangers. #privacyissues.
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Miguel Saúde shared a Facebook’s photo.21 November
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.
In last October, Facebook removed the option to be unsearchable by name. #privacyissues.
What should Facebook be doing to improve
these problems?
it is almost impossible to find a good resolution for
this users’ concern…
BUT it is possible to improve Facebook
image and reputation!
HOW?
By starting making good things with
the money earned!
Soraia Vale shared Mark Zuckerberg’s story. 21 November
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I am so generous! Here are the philanthropic causes that I support:- Donation to Diaspora- Foundation of the Startup: Education - Donation of $100 million to Newark Public Schools- Signature of the “Giving Pledge”- Donation of $18 million Facebook shares to the Silicon Valley Community Foundation
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Soraia Vale shared Facebook’s link. 21 November
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Accessability Business ModelsEfficiency
Today, we're announcing Internet.org, a global partnership between technology leaders, nonprofits, local communities and experts who are working together to bring the internet to the two thirds of the world's population that doesn't have it. #ConnectTheWorld
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Soraia Vale shared Critics’s link.21 November
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The internet.org is just a self-interested mean for Facebook to build an even bigger user database! #MarkZuckerbergSucks
solution 1 !
Facebook Unity | Green on Facebook | Facebook Innovation | Facebook in Health | Facebook in Education
Facebook Foundation
We believe every child deserves the chance to live happy.
Facebook Unity Green on Facebook
Facebook Innovation
Facebook in Health
Facebook in Education
One more school with computers in Mumbai, India
Read more >
Discovered a protein capable of neutralizing HIV
Read more >
Now it is easier to map crime and corruption
Read more >
Solar energy investment in Espinhaço, Brazil
Read more >
Educating and empowering girls in Africa
Read more >
Facebook Unity | Green on Facebook | Facebook Innovation | Facebook in Health | Facebook in Education
Facebook Foundation
PROJECTS
A better environment. A better world.
Solar energy investment in Espinhaço, Brazil
Preservation and breeding center for Siberian tigers
Production of seeds resistant to drought and flooding
Product/ServiceFacebook Foundation’s mission is to make the World a better, developed and more connected place.
Facebook Foundation100.153.062 likes 500.674 talks about it
About – Suggest an Edit GreenUnity Innovation Health Education
Soraia Vale shared the group’s idea. 21 November
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Soraia Vale shared the group’s idea. 21 November
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The Story
Facts & Numbers
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Life Cycle
Privacy Issues
Solution 1
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Solution 3
Soraia Vale shared the group’s idea. 21 November
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Solution 1
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Facebook UnityInvests in innovative projects teams that have the goal to aid society to fight some of the 21th century biggest challenges.
Green on FacebookPromote causes that allow the usage of resources efficiently, support renewable energy and protect wildlife.
Facebook in EducationSupports projects that want to improve education conditions and promote open technology to a better learning experience.
Facebook InnovationA think-and-do platform that connects users, experts and engineers and fosters research and technology projects.
Facebook in HealthInvests in advanced laboratories and teams in the discovering of medical treatments to treat deadly illnesses.
solution 2 !
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Miguel Saúde shared the group’s idea.21 November
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Spread Facebook VoIP functionality
worldwide
Help people stay in contact and save on monthly (international) calling charges.#FacebookVoIP
The Story
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Miguel Saúde shared the group’s photo.21 November
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Miguel Saúde shared the group’s photo.21 November
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Solution 3
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Miguel Saúde shared the Facebook’s link:21 November
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CEO Mark Zuckerberg noted during the company’s earnings call that 48 percent of users on a given day are only accessing it from mobile., performing a total of 350 million users.
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Miguel Saúde shared the group’s photo:21 November
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200M Active Users
200M Registered Users
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solution 3 !
André Campino asked a question:21 November
What are the websites that you always open when you browse in the internet?
André Campino shared an idea:21 November
What if we created a browser that would feature your email and facebook while you surf the web?
The Story
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André Campino shared the group’s idea:21 November
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André Campino shared the Facebook Home’s photo:21 November
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André Campino shared the Facebook Home’s photo:21 November
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André Campino shared Facebook Home’s features:21 November
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Re-imagine browsingBuilt from scratch, Home focuses on intuitive and clean web design. This allows you to focus on the web, not how you navigate it.
Enjoy powerful & visual toolsSurf the web always keeping an eye on your E-mail, News feed and Messenger. It will make you become more productive.
Personalize your web experienceOrganize the feeds as you wish.Create your own space and enjoy quick access to your most-loved content.
Get the newest content,
automaticallyAll your feeds will update through RSS technology. You don’t even have to think about it.
A whole new web browsing experience
Fully connected to your facebook
Introducing Facebook HomeBecause there’s no place like it.
That is some good stuff, guys!
My team is going to start developing
this…
OK…
facebook lacks the web browser expertise in
its brilliant team…
… so, we need to make a new acquisition!
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André Campino posted a picture to Mark Zuckerberg’s timeline:21 November
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Solution 1
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André Campino posted a photo on Mark Zuckerberg’s timeline:21 November
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Check this out man!
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André Campino posted a picture to Mark Zuckerberg’s timeline:21 November
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Here are the future expectations for the Smartphones market. Pretty good, don’t you agree?
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André Campino posted a picture to Mark Zuckerberg’s timeline:21 November
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And mobile ad revenue will follow the growth on mobile users…
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André Campino posted a picture to Mark Zuckerberg’s timeline:21 November
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Did you know that Opera has a mobile advertising platform?
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André Campino posted a picture to Mark Zuckerberg’s timeline:21 November
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Here are the Opera Media Works results. I know that you were looking forward to check this!
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André Campino posted a picture to Mark Zuckerberg’s timeline:21 November
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Mark Zuckerberg made a proposal to Opera’s CEO:21 November
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I offer you $2 billion in cash and stock to buy Opera’s!
