Facebook Cases - TAM Airlines

FacebookCanvasApptono0fyusersaboutdiscountsonflight0ckets.

User goes to http://apps.facebook.com/minhasofertastam and select origins and destinations:

Theappkeepsalistwithchosendes0na0ons

When the company wants to send a notification, they just add a row in a sheet in the cloud:

Then our platform sends notifications to everyone who has selected the origin and

destination:

Appendices

How it works - Technical Specs

User establishes a relationship with the brand (social login, hashtag, opt-in)

User defines his/her preferences and demands to be notified (through an app, website or landing page)

Argos4.me stores users’ preferences

User is notified in the chosen platform and is directed to the appropriate action

Platform begins searching for relevant content in CRM database or manual scheduling

ClustersSegmentation and database integration

User requests notification via an app, hashtag (Twitter), social login or selection of categories on a landing page.

Cluster A

Cluster B

Cluster C

The platform analyzes the request and integrates with the most commonly used CRMs.

Users are clustered according to each request.

Intelligence in sending notifications

Cluster A Cluster B Cluster C

The platform handles the triggering of the data in various formats…

... and sends it to users, according to their respective clusters.