Facebook business page product guide

Copyright 2012 www.monsoonconsulting.com

http://www.monsoonconsulting.com/

Bye Bye Landing pages…

www.monsoonconsulting.com

Welcome Timeline!

Here’s What’s Inside!

• Background

• Out with the Old… I. Default Tab II. Side Banner III. Navigation

• In with the New…

I. Timeline Cover Photo II. Profile Picture III. Custom Tabs IV. Profile Features V. Admin Features



Background

• Facebook introduced Timeline for brands on the 29th Feb 2012

• Facebook says: “On March 30th 2012, all Facebook Pages will get a new design. Preview your page now to see what it looks like and try out new features”

Have you switched to the new timeline layout?



So what’s changed?




No More… Default Landing Pages with Offers and Fan Gates


No More… Default Welcome Pages


No More… Default Landing Pages

So what does this mean? If someone finds your Facebook page via a search engine they will land on your Wall instead of your pre-set fan gate or default welcome page (earlier version) However…. You can still set the link you share on the web to route direct traffic to your Facebook Custom App, Microsite or the Landing Page Each custom app will have its own unique Url


No More…Default Landing Pages

Check how we shared the link of our Facebook Microsite on Branded QR code

http://on.fb.me/monsoonconsulting

*Tip: Use short codes (bitly.com)

Keep the fan gate for offers / promotions/resources…





No side banners (180px 540px) Picture


But the good news is...

Large cover photo...be creative

Your brand cover photo can be up to 850x315px

Large cover photo

Be aware... What not to include on your cover photo... • Contact information (web address, email,

address) • No FB site feature such as Like Us or Share • No Pricing/Discount/Promo’s • No call to action statements such as “Book Now”

“Call Now” • Check out the other restrictions in detail at

http://www.learnfacebookpages.com/





Brand Profile Picture


Dimensions of the Profile Picture – 180x 180px Displayed at 125x125 px

This will be visible when you Comment or Post updates

No left hand side tabs/column layout

• Tabs and Apps are now located at the top of the page

• Fewer Tabs to show-off – only 3 optional tabs

But good news is….


Large ‘Thumbnails’ for custom tabs


Large ‘Thumbnails’ for custom tabs


Place important custom tabs in the order you decide, up to 3 (you cant move photos) Create custom image 111 x 74px for tabs, except FB own Apps such as Photos, Notes etc. You can show a maximum number of 12 Apps

Wider Custom Tab Apps/Canvas

Now iFramesand Custom Tabs can be up to 810px wide


Wider Custom Tab Apps


What does this mean?

• More space means a better layout

• Better user experience with Custom Apps

• You can build your website on Facebook

Like and Message button features

• Like will convert to liked when liked

• Fans can add to interest lists (new feature)

• Now your fans/visitors can message you directly from wall (you have an option to turn this off)



Pinning & Important Stories

Highlight the important stories

to top of your page for seven

days

Now you have an option to make any story, update, video more prominent; just click *star icon to do so

Pinning & Large Stories

Click the pencil to pin it to the top of your page, hide or delete it

Pinning & Large Stories


Click the star icon to highlight your important stories

Create Milestones for your Business

www.monsoonconsulting.com You can back-date your posts/milestones

Define your

business through key moments in

time


Define your business key

moments through time

You can back-date your posts as well…

Create Milestones for your Business

Improved Admin Panel and Insights

• Manage everything in one place

• Your wall has now 4 main filters - highlights, posts by pages, others, and friend activities

• Now people can contact you privately using FB messages

• Insights at a glance, the Overview will tell you total likes, people talking about your page, and the weekly reach


Build your Audience

Click on “build audience”

Now you can invite email contacts as well Invite your friends


Important Size & Dimensions

• Cover photo – Width 851px Height 315px

• Custom tab icons- Width 111px height74px

• Profile picture- 180 x 180px + 5-px border



You’re given a preview option before publishing so you can remain in

preview mode until you finalise the page or 30th March whichever is

earlier!



Last but not Least...

Fundamental principal of your fan page...

Engage! Inform! Inspire!



Other Resources

• Facebook page guidelines video tutorial (By Facebook) www.LearnFacebookPages.com

• Facebook Revised pages guidelines www.facebook.com/page_guidelines.php

• Facebook pages overview download http://ads.ak.facebook.com/ads/FacebookAds/Pages_Overview.pdf



http://www.facebook.com/page_guidelines.php

http://ads.ak.facebook.com/ads/FacebookAds/Pages_Overview.pdf





Now over to you… • What do you think of the Facebook timeline for business pages? • Leave your comments on our Facebook page • Do you think this guide is useful? We welcome feedback

• If it was helpful, feel free to share

Thanks for reading! Stay tuned..

We will be back with more resources



About Us

We deliver digital experiences to drive engagement by combining serious technology

savvy with beautiful creative.

Monsoon Consulting is an award winning web development services and solutions provider delivering digital design and

development and marketing services. We build websites, mobile and social media applications, bespoke software systems and Drupal-built content management systems.



• Get in touch: [email protected]

• Check our portfolio at www.monsoonconsulting.com

• Follow us: @monsoonconsult

• Check out our Facebook Microsite: www.facebook.com/monsoonconsulting

• Check out our YouTube Channel: www.youtube.com/monsoonconsulting


mailto:[email protected]


http://www.facebook.com/monsoonconsulting

http://www.youtube.com/monsoonconsulting


Facebook business page product guide

Technology

Transcript of Facebook business page product guide