Facebook business 12

HOW TO GAIN MORE PROFIT USING FACEBOOK

Aug 12, 2012, Sunday, 8pmERICLEEN GALE JUCAL JR.

Here’s What You’ll Learn • Super Fans: What They are and Why You Need

Them• Essentials of a Facebook Marketing Foundation• Smart Strategies to Grow Lucrative Fan Base• Quick Tips to Get Your Fans Talking and Engaged• How To Move Your Fans Up the Ranks to Super

Fan Status

“You’ll learn how to use Facebook to GROW your business and attract action-taking raving fans who are eager to buy what you are selling

On the site multiple times a day

Largest Facebook

Population in the World

28,904,020 users

Largest Facebook

Population in Asia

Facebook Holds the Share of All Age Groups

70 % small businesses using social media see increased traffic

60 % say social media has improved search rankings

60 % small-mid size businesses are spending less than 5k in marketing

24 % consumers consult their Facebook friends before making a purchase

1 out 3 consumers say they’re likely to purchase from a company they follow on Facebook

Your Audience is On Facebook

Fan Or Super Fan

How a wedding Photographer generated over $100,000 through Facebook

It became the standard operating procedure to throw up a “sneak peek” Facebook album of between 40-50 photos after every wedding. The number of referrals they received as a result of this strategy was overwhelming.- Craig Finlay, Soda Fountain Photography

• 2011 – already booked the entire 2012 wedding season (25 weekends)

• Increased fees • In one year, turned a hobby into a

$100,000 business• Almost all leads were generated through

Facebook

You don’t need to become a HUGE company to generate Sales and

Exposure on Facebook

4 Simple Steps to Facebook Success

Step 1:Set up Your Foundation for Facebook Success


Step 2:Quickly Grow a Lucrative Fan Base of Quality Leads


Step 3:Create Ongoing, Massive Engagement


Step 4:Turn Your Fans into Profitable Super Fans

Facebook is an ULTIMATE platform to BRAND

Yourself

• Take advantage of the Timeline for Pages layout : 851 x 315 pixels

• Know the restriction and guidelines• Graphically represent you brand• Consider changing it often

• Price or purchase info, such as 20% off or download it at our website.

• Contact info such as web address, email, mailing address or other info intended for your Page’s about section

• Reference to user interface elements such as “Like” or “Share” or any other Facebook site Features

• No calls to action, such as Get it Now, and Tell your Friends• Promotions, Coupons or Advertisements• Cover photo should not be primarily text-based or infringe on

anyone else copyright.


Step 2:Quickly Grow a Lucrative Fan Base of Quality Leads

• What do you want to gain from your use of Facebook and how will it help your business?

• Who is your ideal audience? What are the demographics, needs, wants and challenges of the person who will buy your products or services?

• What actions do you want your ideal audience to take via your efforts on Facebook?

• Focus ONLY to those fans that will have a vested interest• Like is important but the LEAD is even

more valuable

Add FB Social Plugin: The LIKE BOX


Step 3:Create Ongoing, Massive Engagement

• User’s move fast on Facebook• Before you post, think of the likely

response• Responses: short, easy, and

entertaining

•Entertain•Educate•Empower


Step 4:Turn Your Fans into Profitable Super Fans

• Tabs, now APPS• Specs: 810 pixels wide, 74px Height• Reveal Tab, Like Gating Functionality

Let’s be friends

www.fb/ericleenSMM

Facebook business 12

Technology

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