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FADOr FAB?By Prasun JhaIndian School of Mines, Dhanbad

Presentation Outline

1. Facebook Timeline Slides 3-52. Is FB Just a Fad? Slides 6-83. Of Course Not Slides 9-154. Conclusion Slides 15-195. Summary Slide 206. Disclaimer Slide 21

Founded in 2004 by Mark Zuckerberg, then a Harvard Undergrad.

Then

Now

1.19 billion active users today!

But, WAIT!What if it is just a fad?

What if people get bored of it or something better comes up?

Or worse; it loses relevance?

In one survey, college students named Facebook the second most popular thing in their undergraduate world, tied only with

beer!

Cheers mate!

BUT “Success breeds Complacency. Complacency breeds Failure. Only the Paranoid survive!” - Andy Grove

Facebook’s Paranoia to stay at the top.

Constantly Changing.Constantly Evolving.

So is Facebook?

A FAD OR FAB

GOOD DECISION MAKING

Definitely FAB!

Great Start Champ! But Just a Passing Fad?

Doesn’t Look Like ItDefinitely FAB!

SUMMARY

DISCLAIMER

Created by Prasun Jha, ISM Dhanbad, during a marketing management

internship under Prof. Sameer Mathur, IIM Lucknow