New York City Government

Adam ConnerFacebook Public Policy

7,200,000Facebook users within 50

miles of New York City

Facebook Data

A Page for Every Agency

1. People first, content second

2. Give people social context of what

you’re asking them to do 

3. Make sharing simple and fast

4. A few can activate many 

5. Your citizens are there

Principles of a Connected Government

Delivering Your Message▪ Think about how your content appears on Facebook

▪ Example: Importing from a blog

▪ One shot at delivering your message.

▪ Image, key message, headline,see more, etc.

Comments ▪ You can not turn off comments on posted items.

▪ Facebook does not work

without comments.

▪ Wall posts can be turned off.

▪ Encourage you to allow posts.

▪ Have a posted comments policy like the US Army.

▪ Paid Third-Party monitoring software is available.

Be Timely and Topical

Use Photos and Videos

Words Can Have Power

Insights

Facebook is not just Facebook.com

Resources▪ facebook.com/government

▪ facebook.com/congress

▪ facebook.com/uspolitics

▪ facebook.com/facebookpages

▪ facebook.com/help

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