Facebook 201: Take Your Facebook Marketing to the Next Level
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So you’re on Facebook, and maybe you have a page for your business…now what? Here's some advanced techniques for building your business, your brand, and your personal profile on Facebook. You’ll learn about powerful landing pages, Facebook targeted advertising, engaging your community and more.
Transcript of Facebook 201: Take Your Facebook Marketing to the Next Level
acebookAdvanced
500 million usersAverage user has 130 friendsAverage interested user spends more time on Facebook per day than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined
Fan PageFan PageYour brand presence on Facebook
Fan PageFan PageYour brand presence on Facebook
http://pagedata.insidefacebook.com/leaderboard/
News FeedThe center of the Facebook homepageUsersʼ friendsʼ Mini Feeds are streamed in one giant feed
Whenever someone becomes a fan of your Page, that news appears in their Mini Feed and their friendsʼ News Feeds
Fans = Inbound Links
About box
TabsVanity URLBasic SEOEvery field gives you value
Basic SEOEvery field gives you value
Info Tab
Basic SEOEvery field gives you value
Info Tab
Static FBML
http://pagedata.insidefacebook.com/page/view/353094/
Custom Landing Page
http://www.facebook.com/cocacola
Custom Landing Page
Landing PageCreate a unique experience for fans v nonfans
Landing PageCreate a unique experience for fans v nonfans
Custom TabsStatic FBML
Upcoming Shows
Custom TabsStatic FBML
Upcoming Shows
Photo Gallery
Custom TabsStatic FBML
Upcoming Shows
Photo Gallery
Video Player
Attach Links
Attach Links
Rich Media
Notes (Default App)
Networked Blogs
Blog
NetworkedBlogs
News FeedThe center of the Facebook homepageUsersʼ friendsʼ Mini Feeds are streamed in one giant feed
News Feed Optimization (NFO)The strategy for posting content on your Facebook Page, with the goal of having it show up frequently in your fansʼ news feeds
EdgeRankFacebookʼs formula for determining which items show up in the News Feed
• affinity• weight• recency
be social
interact
engage
have real conversations
participate
share
put the human side first
bring your real voicediscuss
educate
be active
stimulate discussions
establish meaningful relationships
be authentic
be transparent
discover
listen
learn
recommend join
mentor
ask
build referrals
encourage
build your brand
build community
Mint
Mint
Mint
Guiding Stars Blog
Promote content through social media messaging
This helps Spread The Word and drive traffic to the Guiding Stars Blog
• Sent a tweet from our Guiding Stars account
• Posted a Featured Discussion Topic in the Guiding Stars LinkedIn group
• Posted a Facebook update on our Wall
• Added a photo of the plated meal to Flickr
• Made it the Featured video on the Guiding Stars YouTube channel
Promote
GuidingStars.comTrafficSources
Insights
Google Analytics
Rich Media
Tag Business Partners Create Event
Advertise Event
Promote
You can target your Facebook Ad by location, keywords, connections, friends of connections, relationship, age, birthday, education, sex, workplace and language
Ad Manager
Social PluginsLike Box
JaicaKinsmanJKinsmanStudiosI am president of J Kinsman Studios, a social media marketing, strategy and design company. My company focuses on user-centric solutions and interactive media experiences that spark conversation, increase brand awareness and drive traffic. I am a graduate of Bowdoin College and I reside in Portland, ME. I am one of the cofounders of Social Media FTW along with Chrystie Corns and Rich Brooks and I am also responsible for internet marketing and community engagement for the Guiding Stars Licensing Company.
www.jkinsmanstudios.com
