Facebook 101: What Dance Studio Owners Need To Know

Presented By: Jill Tirone

facebook.com/dancefitmarketingwww.dancefitmarketing.com877-677-1466

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Agenda

Why Facebook?

How Facebook works for dance studios

The differences between Personal Profiles, Groups, Business Pages and Communities

How to set up a Facebook Account and Facebook Page for your studio

The new Timeline features of Facebook Business Pages

Posting links, photos, videos, and events

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The Power of Facebook More than 900 million

active users

There are over 100 billion connections between people and businesses on Facebook.

526 million daily active users on average

Average user spends 20 minutes per visit.

Average of 3.25 billion Likes and Comments generated by Facebook users per day

250 Millions Photos are uploaded daily

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Average Activity Levels

20% comment on another user’s photo

26% ‘Like’ another user’s content

22% comment on another user’s post or status

Has an average of 245 friends

Spends about one hour per day on the site

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Top Reasons Every Dance StudioMust Have a Facebook Page

Your customers want to connect with you through Facebook!

Google Loves Facebook A Facebook Page can be

more effective than a website

Word of mouth and viral marketing at it's best

Check-ins and deals for your studio

Promote studio events and invite fans

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Why Facebook For Dance Studios?

Promote Your Business Provide Helpful Information Update Your Offers Manage Your Reputation Student Retention Lead Generation Student/Parent Feedback Studio Branding

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Creating Your Personal Profile

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Privacy Settings

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Creating Your Studio Page

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Select Local Business or Place

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Profiles, Pages, Groups, and Communities Profile

For the individual Businesses cannot create an individual profile; doing

so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site.

Page For a business Best for promoting existing brands and organizations.

Group Allows interactions between members

Community Page For celebrities, athletes, etc. Not yours and can be adopted by the Facebook

Community

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Choose Your Category

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Fill In Studio Name and Address

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Choosing Your Studio Name

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Include Keywords for SEO Underutilized in the dance community Your Facebook Page name can include

keywords, i.e. location, types of dance, services, etc.

Examples: Richmond Ballet Studio Dallas Hip Hop Studio Suzie’s Dance & Zumba Studio – Tampa,

Miami

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Login With Your Personal Account

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Timeline At A Glance

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Add Your Cover Image

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851 x 315 px Use professional, clear images Change often for maximum impact NO contact info, calls to action, or arrows pointing to Like/Share Add your website link in the description

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Edit Studio Information

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• Edit Page• Update Info

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Basic Information

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Add Studio Hours

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Add About Us and Description

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Add Photos & Video

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Select Photos Thumbnail

Select Add Photos or Add Videos

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Add Photo Details

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Admin Panel Notifications

• Check often and respond to comments in a timely manner Insights

• Gain understanding of how people are engaging with the content you publish. Facebook provides aggregated anonymous insights about people's activity on your Page. 

Messaging• Receive and send private messages through your page.

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Additional Timeline Features Pin Posts To Top

Up to 7 days Rotate more often for maximum impact

Star Posts Highlight the stories you think are important. When you star a

story, the story expands to widescreen.  Schedule Posts

Status: add year, month, date, and time and schedule. Must be at least 10 minutes in advance.  Can be scheduled up to 6 months in advance. Edit or cancel scheduled posts in Activity Log.

Hide posts without deleting

Set Milestones

Activity Log

12 Thumbnails (4 show at top)

Interest Lists

Recent Posts By Others

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Create An Event

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• From the top of your Page, click Edit Page • Select Update Info• From the left column menu, select Apps• Under Events, click Go to App• From the events app, click Create Event in the top right corner.

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Create An Event

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Keeping Your Page Alive

Post once or twice daily for maximum impact

Include photos and links in your posts for maximum engagement

Check your insights regularly Answer comments and

messages quickly and professionally

Change your cover image to keep it fresh

Check out your competition Add apps and custom

thumbnails

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Connect With Us For Help And Questions

facebook.com/dancefitmarketing

twitter.com/jilltirone

Need help getting your studio live on Facebook?

DanceFit Marketing, LLC provides marketing and web services to dance and fitness studios worldwide. We’re here to help!

Contact: Jill Tirone

Toll-free: (877) 677-1466

On the Web: www.dancefitmarketing.com

E-mail: jill@dancefitmarketing.com