Fabulously50+ MAGAZINE | SOUTH FLORIDA

“The most important thing is to enjoy your life - to be

happy - it’s all that matters.” - Audrey Hepburn

What is Fabulously50+ Magazine?

Fabulously50+ is a magazine that was created to INSPIRE

men and women 50+, to realize their full potential and live

the life that they want to live. We have brought together

the most talented designers, writers and photographers

to share their life experiences about to travel, health

discoveries, financial tips, technology, fashion and

entertainment.

The mission of Fabulously50+ Magazine is to INSPIRE

participation in the 50+ community through coverage of

the people, places, adventures, discoveries, health and

fitness, food, trends, and events that define the ACTIVE

50+ LIFESTYLE.

1. The 50+ Demographic is #1

If there is strength in numbers, the 50+ demographic

is mighty. At 111 million strong, the 50+ demographic

is the #1 consumer-age demographic in the

United States, far exceeding Gen X’s 61 million and

Millennials’ 75 million.

2. The 50+ Demographic is Growing Fast

Not only is the 50+ demo the largest age group in

the United States, it is also its fastest growing. This

sizeable group will increase by 19 million over the

next decade, more than triple the pace of younger

demographics.

The 7 Incredible

Facts About Boomers’

Spending Power

Market Value

3. Boomers are Living Longer

Boomers are drinking the proverbial “fountain of youth” and

living longer than ever before. In fact, Americans are living three

decades longer now than they did a century ago. Boomers are not

just living longer, they are living better, feeling more youthful than

their predecessors and remaining engaged, active, and fulfilled.

4. Boomers Own a Majority of U.S. Financial Assets

In a serious show of wealth and spending power, Boomers own

a large majority of U.S. financial assets. Boomers and older

Americans own 63 percent of all American financial assets,

making them a serious economic force to be reckoned with and

a highly coveted group for marketers looking to have a serious

impact.

6. They Outspend the GDP of Several Major Nations

Want to put into perspective the vastness of the 50+ demo’s

spending power? The U.S. 50+ population spends $3.2 trillion

annually. That is a total greater than the GDP of nations such as

Italy, Russia, the United Kingdom, Brazil and France.

5. 50+ Are More Likely to Have Financial Investments

Boomers also far exceed their younger counterparts when it

comes to financial investments. In fact, the 50+ demographic is

51 percent more likely to own financial investments than people

ages 18-49 - and those investments hold an incredible 197 percent

greater value.

7. 50+ Demo Represents a Major Marketing Opportunity

The 50+ demo accounts for half of all consumer expenditures

-- yet a shockingly small 10 percent of marketing dollars are

targeted toward 50+. Clearly, the numbers don’t add up, and

overlooking the 50+ demographic is a major marketing mistake.

Targeting the 50+ demo, marketers will see serious payoff when it

comes to benefitting their bottom line.

Demographics & Distribution• Men 41% / Women 59% Age: Median: 56 years

• Household Income Median: $200k

Fabulously50+ is printed Tri-Annually (3 times per year) • Total circulation 120,000 annually

• Online: Readership: 300,000+ Unique Visitors

Targeted Distribution:• 25,000 Mailed annually to upper $250,000 and up incomes with average home value of $500,000+

• 80,000 Distributed into high-end / high net worth / high-traffic store fronts & medical

• 15,000 Local events, home shows and art shows

• Spa’s and Salons

• Seminole Casino Coconut Creek

• Cabo Flats Cantina & Tequila Bar

• Pelican Grand Fort Lauderdale

• Akoya Boca West Country Club

• Men’s Wearhouse

• Seasons 52

• Life Extension

• Twice the Style

• Oceanside Estate Properties

• Chima Brazilian Steakhouse

• Legends 100.3 FM

• The Addision

• Downtown at the Gardens

• Palm Harbor Marina the Palm Beaches

• Palm Beach Outlets

• Harbour Ridge Yacht & Country Club

• Sunset Key Cottages - Key West Florida

• Harbourside Place Jupiter Florida

• PGA National Country Club

• The Club at Harbor Beach Marriott Resort

• Palm Beach Gardens

• The Facility for Personal Training

• Real Estate Offices

• Medical & Physicians Offices

• Car Dealerships

• Whole Foods

• Publix Grocery Stores

• Fitness Centers

• High-end Hotels with Spas / Golf

• High-End Condominiums

• Barnes and Noble

• Las Olas Blvd.

• Boca Towne Center

• Boynton Beach Mall

• Weston Town Center

• Fresh Market

• Wellington Mall

• Pembroke Pines Mall

Affluent Subscribers / Influential Businesses Fabulously50+ is being mailed directly to targeted hand picked businesses in both Palm Beach & Broward counties

Targeted Distribution (300+ business locations throughout Broward/Palm Beaches) Fabulously50+ targets affluent businesses

& high traffic luxury area’s including all advertisers distribute and display Fabulously50+ in their storefront. We are currently in the

below listed locations or in negotiations at this time with management concerning advertising and distribution.

Online MagazineThe Fabulously50+ digital version is online at Fabulously50.com with 100 million American’s that are over 50 and

growing appeal with the baby boomer generation. There are more than 100,000 unique page views per issue.

Our massive audience appeal is well connected to our various social media platforms, including Facebook, Twitter

and Instagram. Follow us at Fabulously50.com

Over 25,000+ Unique Visitors per month & growing!

50+ Events & ExperiencesJoin the magic of our generation! We bring our advertisers a new level of exposure with Fabulously50+

Events. First-class meetings and events from the casual 50+ get-togethers to elaborately themed

Soirées, our Fabulously50+ Events Division adds a new level of marketing exposure to your brand.

Fabulously50+ Magazine offers a multitude of active lifestyle events to further ENGAGE OUR AUDIENCE

WITH YOUR BRAND. Opportunities include: consumer sporting events, retail programs, outdoor music

festivals, film festivals, lifestyle shows, custom brand events, resort & hotel sampling partnerships and

industry trade shows.

ENGAGE OUR AUDIENCE WITH YOUR BRAND

50+

Start a conversation with your audience. We build loyalty, trust and ultimately sales.

We turn followers into clients.#Fabulously50

Facebook.com/Fabulously50

Start a conversation with your audience. We build loyalty, trust and ultimately sales.

We turn followers into clients.#Fabulously50

Followers 7,586+

Facebook.com/Fabulously50

Multi-Media Partnerships People 50+ place a great importance on style, fashion, performance, sports, luxury, the outdoors, family, convenience, price,

and other factors that make up their everyday lifestyle patterns. Much can be said that the brands to which we gravitate (and

trust) are the very brands we rely on to deliver promises and benefits. And when the brands deliver, we want more. In fact, we are

open to experiencing new products and services, new brand extensions, and new opportunities from the companies and brands

we believe in. That’s why it’s crucial to identify the right partner when aligning company and customer profiles that will ultimately

shape a company’s brand positioning and overall image.

At Fabulously50+ Magazine, we understand the strategic value in partnerships and we work diligently to position your brand for

maximum exposure for market entry into the 50+ demographic.

We are excited to announce our newest partnership, South Florida’s legends 100.3 FM. In addition to airtime, Legends will be working with Fabulously50+ to create incredible events and media for our readership and advertisers throughout 2016.

Fabulously50+ will be designed a iPad & Mobile HTML 5 friendly platform technologies which will allow

The dynamic flexibility needed to truly deliver an immersive reader experience with easy navigation.

We will recraft every issue to reading on a tablet more pleasurable and to make our photography and

design pop with portrait and landscape viewing. We also enhance stories with additional photo galleries,

exclusive videos, and interactive features. The result is a uniquely adventurous reading experience. Done

Coming 2016

Magazine App for Mobile

PARTNERS & ADVERTISERS

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The time is now to experience the lifestyle at PGA National Members Clubwith a vast array of activities and amenities.

The reinvention of our Sports & Racquet Club and Members Club Bar as well as re-imagined family programming,are just a few of the exciting reasons to see what PGA National Membership has to offer.

Five Championship Golf Courses

40,000 square foot European-style spa with “Waters of the World” healing mineral pools

Private Clubhouse with expansive views and impressive locker rooms

Member discounts throughout the resort(Some restrictions apply)

S TAYPlayL I V EA Day, a Season

or a Lifetime

Call 561.273.2920 or email us at membership@pgamembersclub.com400 Avenue of the Champions | Palm Beach Gardens, FL 33418 | PGAMembersClub.com

You were made for each other.We were made for you.

N O K I D S . N O S I N G L E S . N O H A S S L E S .

N E G R I L | O C H O R I O S

At Couples Resorts Jamaica, there’s nothing to distract you from reconnecting

and spending quality “grown-up time” together. Come to one of our four spectacular

resorts and show your significant other someplace significantly different.

Simply Stellar

G R A C E B A Y B E A C H , T U R K S A N D C A I C O S I S L A N D S

Seven Stars. Extraordinary accommodations, personalized service, easy elegance

and the spellbinding beauty that defi nes the Turks and Caicos Islands.

Toll-Free 866-570-7777 • SevenStarsGraceBay.com

The sun. The surf. The soft, sandy beach—all just steps away from the laid-back sophistication of Sonesta Fort Lauderdale

Beach. With sweeping beachside views, unforgettable service and winner of the prestigious AAA Four Diamond Award and

TripAdvisor Certificate of Excellence, Sonesta Fort Lauderdale Beach offers guests everything they could ever want in a

seaside escape.

Sonesta Fort Lauderdale Beach features:

999 NORTH FORT LAUDERDALE BEACH BOULEVARD | FORT LAUDERDALE, FL | 954.315.1460

STAY. NEW.

STAY. SONESTA.

VISIT SONESTA.COM/FORTLAUDERDALE FOR MORE INFORMATION

YOU’RE GOING TO LOVE IT

• Beachfront hotel with 240 guest rooms and suites, all with ocean views

• Bistro, the hotel’s full service restaurant with Enomatic® wine machines

• Pool and patio bar

• Spa suite with customized treatments

• Penthouse event space with floor-to-ceiling windows with views of the ocean

• Walking distance to Galleria Mall, Bonnet House Museum & Gardens and Hugh Taylor Birch State Park

• 3 miles from Las Olas Riverwalk Arts & Entertainment District

• Complimentary WiFi

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The Intracoastal is now dredged at 10' near the Good Samaritan Medical Center

INCREDIBLE LOCATION | INCOMPARABLE FACILITIES | IMPECCABLE STYLE

Palm Beach Lakes Blvd.

S. Ocean Blvd.

Worth Ave.Shopping

Southern Blvd.

Blue Heron Blvd.

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West Palm

Beach PALMHARBORMARINA

Palm BeachInternational

Airport

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Palm Beach Lakes Blvd.

S. Ocean Blvd.

Worth Ave.Shopping

Southern Blvd.

Blue Heron Blvd.

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Beach PALMHARBORMARINA

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Airport

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GRAND BAHAMA

ONLY 55.3 MILES

400 North Flagler Drive, Suite A | West Palm Beach, Florida 33401PalmHarbor-Marina.com | (561) 444-3246

Voted one of the Top 25 Marinas by Power & Motoryacht Magazine!

• 200 slips for yachts up to 250' • State-of-the-art concrete fl oating dock system • Fitness center, catering kitchen, wet bar, billiards and gaming room • 4 miles south of Lake Worth Inlet • Steps to downtown West Palm, minutes to the airport and beaches • Dockage and golf cart porter service• Convenient to chandlery, services and support • Single and three-phase power with surge protection • High-speed diesel and gasoline pumps • Free new updated high speed Wi-Fi, computers, cable TV and phones • Secure parking and gated card key access• Ideal “stopping point” between North and South destinations• Closest Point to Grand Bahama

South Florida’s Premier Port of Call

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EDITORIAL CALENDARIN EVERY ISSUE:

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MATERIALS DUE: November 4th

PUBLICATION DATE: December 5th

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