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window inspiration

what’s the story?Inspired by BMX bike and skate board parks, the MBMJ Fall 2014 windows feature modular plywood ramps.The Fall 2014 season imparts one key message of an irreverent tribe of youthful cool-girls, and the MBMJ fashion show set and the seasonal NY showroom installation reflected this spirit as well. The ramp comes in modular pieces which can form a full ‘C’ shape, or be broken down into smaller pieces to accomodate a variation of window sizes. For the midway ‘refresh’, the edges will be finished in a bold color, which presents a dynamic contrast to the raw wood and echoes a main color story within the collection. Product from the key show families will be displayed within the twists and turns, and will create a high impact moment for all viewers.

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window elements

NOTES ON ORDERING AND INSTALLATION:

• Please refer to following pages on how many ramp pieces you should employ based on window size • You will have the option of ordering pieces B and C with either shelves or magnets. Shelves should always be selected when forming a full size ramp, and magnets are to be used when a smaller ramp is formed in an ACC only window • Please refer to page 6 for instructions for shorter windows (under 96”/2348mm in height) • One mannequin may stand on each Piece A • Ramp will be boxed and delivered by individual piece, to be easily assembled using modual metal poles that support from the inside up (included in kit) • Podiums for ACC will need to be produced locally (sample of wood to be provided; specs on page 7) • No hanging support necessary • Do not lean mannequins against ramp • Do not stand on any portion of the ramp- piece A is intended to hold a mannequin, not the weight of a person

TIMEFRAME & PRODUCT:

• This installation should occur from August 1-10 and will run through early November with a refresh middle of September• Utilize August/September/October key product (RTW, Handbags, shoes) in the display- please expect an addendum document to arrive in May regarding precise product merchandising guidelines.

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A

A

C

B

B

AB C

ELEMENTS:

• Piece A plywood flat piece (bottom section- can be used in conjunction with B+C, or on its own in between ramps to fill floorspace)• Piece B plywood ramp (curved portion- for top and bottom- two B units can be used with two A+ one C to form full ramp, or only with one section A to form the quarter pipe) • Piece C plywood ramp (middle section- only to be used with A+B, or A+B+ another A unit on top) • Plywood shelves separate but included, to slide into pre-fabricated slots. Removable wood caps for each piece included• Magnets, for ACC ONLY window (refer to page 7) to be sourced locally; further details to come

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Please adhere to the above layout for small (2.5-4 meters wide) windows. Review with GCS NY team when considering alternative layouts.

• 1 mannequin shown in a window, standing on piece A• Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document)

SMALL WINDOW

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layout options

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MEDIUM WINDOW

Please adhere to the above layout for medium (4-6 meters wide) windows. Review with GCS NY team when considering alternative layouts.

• At least 3 mannequins shown in a window• Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document)

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layout options

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LARGE WINDOW

Please adhere to the above layout for a large window (6+ meters wide). Review with GCS NY team when considering alternative layouts.

• At least 5 mannequins shown in a window• Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document)

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layout options

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SHORT WINDOWS- UNDER 96” (2348 mm)

• These are the exact same layouts as referenced previously, without the top portion B + A • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document)

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layout options

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ACCESSORY ONLY WINDOWS

• These are the exact same layouts as referenced previously, without mannequins • The focus here being only on ACC, podiums in the match-ing plywood reference (samples to come) should be locally produced. Dimensions are 304mm x 304mm x 812mm high • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full

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layout options

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FALL 2014 - D1 - AUGUST WINDOW DISPLAY VISUAL MERCHANDISINGRTW WINDOW - LARGE

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FALL 2014 - D1 - AUGUST WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - LARGE

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FALL 2014 - D1 - AUGUST WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - MEDIUM

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FALL 2014 - D1 - AUGUST WINDOW DISPLAY VISUAL MERCHANDISING

ACC ONLY WINDOW - MEDIUM

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FALL 2014 - D1 - AUGUST WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - SMALL ACC ONLY WINDOW - SMALL

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FALL 2014 - D2 - SEPTEMBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - LARGE

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FALL 2014 - D2 - SEPTEMBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - LARGE

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FALL 2014 - D2 - SEPTEMBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - MEDIUM

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FALL 2014 - D2 - SEPTEMBER WINDOW DISPLAY VISUAL MERCHANDISING

ACC ONLY WINDOW - MEDIUM

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FALL 2014 - D2 - SEPTEMBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - SMALL ACC ONLY WINDOW - SMALL

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FALL 2014 - D3 - OCTOBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - LARGE

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FALL 2014 - D3 - OCTOBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - LARGE

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FALL 2014 - D3 - OCTOBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - MEDIUM

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FALL 2014 - D3 - OCTOBER WINDOW DISPLAY VISUAL MERCHANDISING

ACC ONLY WINDOW - MEDIUM

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FALL 2014 - D3 - OCTOBER WINDOW DISPLAY VISUAL MERCHANDISING

RTW WINDOW - SMALL ACC ONLY WINDOW - SMALL

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FALL 2014 - D1 WRTW VISUAL MERCHANDISING

COLOR STORY 2

Black

COLOR STORY 1

Marine Multi Normandy Blue

Orange Glow

Fatigue Green

Cambridge Red Multi

Duffle Bag Melange

Shadow Grey Melange

Skipper Blue Multi

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FALL 2014 - D1 WRTW VISUAL MERCHANDISING

KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS

PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES

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FALL 2014 - D2 WRTW VISUAL MERCHANDISING

COLOR STORY 2

Black

COLOR STORY 1

Skipper Blue Multi

Black Normandy Blue

Shadow Grey Melange

Snap Pea Multi

Cambridge Red Multi

Joker Green Multi

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FALL 2014 - D2 WRTW VISUAL MERCHANDISING

KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS

PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES

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FALL 2014 - D3 WRTW VISUAL MERCHANDISING

COLOR STORY 2

Barely Nude

COLOR STORY 1

New Fatique Green

Black Cabernet Red

Cambridge Red Multi

BlackCambridge Red

Charcoal Melange

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FALL 2014 - D3 WRTW VISUAL MERCHANDISING

KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS

PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES

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FALL 2014 - D1 - AUGUST MRTW VISUAL MERCHANDISING

COLOR STORY 2

Black

COLOR STORY 1

Acid Black Denim

Wicken White Multi

Sergeant Pepper Multi

Ink Blue Marine Blue Multi

Black Multi

Beet Juice Black

Sergeant Pepper Multi

*Runway Capsule Collection to be merchandised on seperate rail

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FALL 2014 - D1 - AUGUST MRTW VISUAL MERCHANDISING

KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS

PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES

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FALL 2014 - D2 - SEPTEMBER MRTW VISUAL MERCHANDISING

COLOR STORY 2

Black

COLOR STORY 1

Orcha Black Grey Melange

Merlot

Foliage Green

Mustard Green Multi

Marine Blue

Black Multi

*Runway Capsule Collection to be merchandised on seperate rail

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FALL 2014 - D2 - SEPTEMBER MRTW VISUAL MERCHANDISING

KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS

PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES

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FALL 2014 - D3 - OCTOBER MRTW VISUAL MERCHANDISING

COLOR STORY 2

Ink Blue Multi

COLOR STORY 1

Sergeant Pepper Multi

Wicken White

Black

Plum Midnight

Multi

BlackPipe Grey

Sand Dune Multi

*Runway Capsule Collection to be merchandised on seperate rail

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FALL 2014 - D3 - OCTOBER MRTW VISUAL MERCHANDISING

KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS

PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES

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This new section of the seasonal directive illustrates the flow of product in various stores.

Every size of store and every region is represented in the floorplans chosen. Each

floorplan has been zoned by store traffic and has been color-coded by importance.

The colors on the floorplans are correlated with a specific product delivery, outlined in

the key on the top left side of each page and pictured next to each respective zone.

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