crowdsourcing.

sharing ideas in the modern era.

what is crowdsourcing?

definition: “the practice of obtaining needed services, ideas, or content by soliciting from a large group of people and especially from the online community rather than from traditional employees or suppliers”

text. images. video. etc.

user-generated content.

once upon a time...

CONSUME!

CONSUME!

CONSUME!

cognitive surplus.

• The collective efforts of mankind’s free time, energy, and intellect

• “we are now able to treat our free time as a shared global resource”

how has crowdsourcing helped improve society?

CONSUME!

CONSUME!

CONSUME!

how has crowdsourcing helped improve society?

pre-internet hobbyists.

modern hobbyists.

connecting with like-minded people.

dating made simple.

news spreads efficiently.

organizing people.

how does crowdsourcing apply to the design & media professions?

zeroprestige• Online community for kite

designers

• Contacted by manufacturer to produce kites

self-marketing.

self-marketing.

• Message boards

• Blogs

• Youtube

• Personal website

• Twitter

benefits of crowdsourcing.

• Move past pure consumerism

• Everyone has a voice

• Blends line between professional & amateur content creator

• Allows large groups to share thoughts and collaborate

• Create. Share. Comment.