FA Brand Development
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Transcript of FA Brand Development
“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
“…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
“Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Love via technology Casey Madsen
Assignment One, Research
Photo Source: http://tipsofdivorce.com/common-obstacles-to-online-dating-success/
“Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
Love via technology Casey Madsen
Assignment One, Research
http://www.midlifebachelor.com/askmlb/when-to-take-down-your-online-dating-profile.html
Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology
-Mate Finding- MateFinder - Find Your Mate -M8
-Date -Date Smart
-Impressive - ImpressMEnow
-Luck-Lucky
Final choice: Lucky
Justification: Lucky is a simple one-word name that proposes many different marketing options. Ex: “I’m so LUCKY I met him,” or “I’m going to get LUCKY tonight.” It’s easy to remember, fun and light-hearted.
Assignment Two, Naming Process
Love via technology Casey Madsen