Brand Development Mobilink

8/14/2019 Brand Development Mobilink

1/21

BRANDBRANDDEVELOPMENTDEVELOPMENT

(MOBILINK)(MOBILINK)


2/21

Submitted by:Submitted by:

Anum Ahmed.(1935)Anum Ahmed.(1935)M.Shoaib Qayyum.(2020)M.Shoaib Qayyum.(2020)

Nazia Saher(1934)Nazia Saher(1934)

Nida Afzal..(1975)Nida Afzal..(1975)Roomana Ashfaq(2023)Roomana Ashfaq(2023)

ShanShan--ee--Zehra..(1998)Zehra..(1998)

Submitted to:Submitted to:Prof.Khurram M.KhanProf.Khurram M.Khan


3/21

COMPANY PROFILECOMPANY PROFILE

Mobilink GSM started operations in theMobilink GSM started operations in the

year 1994.year 1994.

the main head office is in Islamabad and itthe main head office is in Islamabad and ithad other offices are in Karachi andhad other offices are in Karachi and

Lahore.Lahore.


4/21


5/21

ReRe--structuring of services andstructuring of services and

packagespackages Post paid package:Post paid package:

Our postOur post--paid package includes thepaid package includes the

following features:following features: Low upfront costLow upfront cost

Hour of free callsHour of free calls

Best connectivity speedBest connectivity speed True International RoamingTrue International Roaming


6/21

And we are going to add theAnd we are going to add the

following values to our postfollowing values to our post--paidpaid

packagepackage

ZLR(zero line rent)ZLR(zero line rent)

Offering membershipOffering membershipcardcard


7/21

Pre paid packagePre paid package

Jazz is extremelyJazz is extremely

affordable, withaffordable, with

features like:features like:

No daily chargesNo daily chargesLow outgoingLow outgoing

ratesrates

180 days validity180 days validity

of Jazz Scratchof Jazz Scratch

CardsCards

Jazz EasyJazz Easy

Jazz BudgetJazz Budget

Jazz Ladies FirstJazz Ladies First

Jazz OctaneJazz Octane


8/21

And we are going to add theAnd we are going to add the

following values to our pREfollowing values to our pRE--paidpaid

packagepackage Offering newOffering new package namedpackage named JAZZJAZZ

DECANE.DECANE.

No activation cost .No activation cost . monthly basis only for RS 10/= .monthly basis only for RS 10/= .

we are SEPARATELY BEST FROM THEwe are SEPARATELY BEST FROM THE

REST.REST. 10 paisas per sms @ any network.10 paisas per sms @ any network.

1.5 rs per minuts @ any network.1.5 rs per minuts @ any network.


9/21

Deletion of unDeletion of un--used simsused sims

Those customers who couldnt use theirThose customers who couldnt use their

sim/connection for last two years aresim/connection for last two years are

supposed to be deleted from mobilinksupposed to be deleted from mobilinkcustomers list.customers list.


10/21

Beating the competetorsBeating the competetors

ZLR(zero line rent)ZLR(zero line rent)


11/21

Contengency planContengency plan

Offering mobilink family packageOffering mobilink family package

Jazz awesome(2 rs per min @ anyJazz awesome(2 rs per min @ any

network and 5 paisas per sms)network and 5 paisas per sms)


12/21

SEGMENTATIONSEGMENTATION

DEMOGRAPHIC SEGMENTATIONDEMOGRAPHIC SEGMENTATION::

AgeAge

IncomeIncome OccupationOccupation

EducationEducation


13/21

PSYCHOGRAPHICPSYCHOGRAPHIC

SEGMENTATIONSEGMENTATION Life StylesLife Styles

Personality CharacteristicsPersonality Characteristics


14/21

TARGET MARKET CUSTOMERTARGET MARKET CUSTOMER

The target market customer of MobilinkThe target market customer of Mobilink

is divide in to two parts.is divide in to two parts.

Those who can afford post paidThose who can afford post paid Those who can afford prepaid.Those who can afford prepaid.

Business class people.Business class people.

Average job holders.Average job holders.

StudentStudentHouse hold womensHouse hold womens

Teen agersTeen agers


15/21

PROMOTIONPROMOTION

ChannelChannel

BillboardsBillboards

BrochuresBrochures

TV CommercialsTV Commercials

Event sponsoringEvent sponsoring

PackagesPackages


16/21

Offers and other FeaturesOffers and other Features


17/21


18/21


19/21

DISTRIBUTIONDISTRIBUTION

More than 100 franchiseeMore than 100 franchisee

35 in Karachi35 in Karachi

Network of subNetwork of sub--dealers operating asdealers operating aspoints of sale.points of sale.


20/21

NETWORK COVERAGENETWORK COVERAGE

MobilinkMobilinkprovides the widestprovides the widest

coverage network.coverage network.

International roamingInternational roaming


21/21

RESEARCH FINDINGSRESEARCH FINDINGS

Key position in Pakistan.Key position in Pakistan.

Market share.Market share.

Prepaid users.Prepaid users. More mobile users have entered.More mobile users have entered.

Brand Development Mobilink

Documents

Transcript of Brand Development Mobilink