FA 102c Presentation

Changing Moral Standards

Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio


Even though there are various anti-bullying movements and programs, many individuals still claim to be bullied.

Identified Problem

Bekky is bullied by her peers because she has learning disabilities


Observations


Observations

“If you want to be cool, you can’t hang out with me”


Observations

“I don’t understand why she would want to be popular instead of being my friend”


Desired Behavioral Outcome

Re-frame kind, respectful behavior to this age group as “awesome” and deserving of a new term reward.


Design Tip

To encourage people to engage in behaviors where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.


Present Benefit

Emphasize that “warm and fuzzy feeling inside” that occurs when practicing moral virtues


Illustrated Solution


Influence in German: Einfluß!

Choice in Russian: Vybor!

Revise in Finnish: Tarkistaa

Naming & Logo Design Process


Tarkistaa + Vybor = VybisSounds like “vibes”, which is the intent of the program (sending good vibes)


Storyboard


Sound Signature

FA 102c Presentation

Art & Photos

Transcript of FA 102c Presentation