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The importance ofCOMPLIANCE

Why Am I Here?

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What is Compliance?

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What is Compliance?

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Whoa Man!Compliance

sounds like a total drag!

Whoa Man!Compliance

sounds like a total drag!

Social Media vs. Compliance

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Social Media • Personal• True Voice• Engagement• Conversational• Dynamic

Compliance• Conform• Pre-approval• Obedience• Accountability• Regulation

VS

Social Media vs. Compliance

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What is Compliance, Really?

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Compliance = Accountability

SarbanesOxley

Social Media

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We’re soDisruptive!We’re so

Disruptive!

What is Compliance, Really?

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Compliance is…

• Brand Management• Reputation Management• Marketing• Public Relations• Customer Service• Damage Control• Accountability…

What is Compliance, Really?

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Compliance is…

Being true to your brand

GO BRAND!

The Old Marketing Funnel

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Enterprise Public

Marketing/Compliance

New Social Media Engagement

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Enterprise Public

Marketing/Compliance

Oops!

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New Social Media Engagement

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Compliance Components

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There are 5 basic aspects to compliance

• Documentation & retention• Content• Social Media Policy• Monitoring• Training

Solutions – Document Retention

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Are you regulated?

Solutions – Document Retention

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Solutions – Content

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How’s your Social Media Policy?

Solutions – Content

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Solutions – Content

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Do you have dedicated staff?

Solutions – Training

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Is your staff properly trained?

Solutions – Monitoring

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Is your staff listening?

Contact

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John BisharaCMO, linkedFA

Email: JohnBishara@linkedFA.comTwitter @linkedFALinkedin: http://www.linkedin.com/in/johnabishara

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