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Corporate SocialResponsibility of

Banglalink

Course

Princple of

Management(141)Prepared for

RAHMA AKHTER

Adjunct

Faculty

Department Of BusinessAdministration

University of InformationTechnology and Sciences

Prepared By

Shahriar Ahmed Jewel

Jakia Sultana

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Kaniz Fatema

Fatema-tuz-Zohora

Mehajabin Sadia

Date of submission: December 15,2010

Letter of Transmittal

December 15,2010

RAHMA AKHTER

Adjunct Faculty

Department Of Business Administration

University of Information Technology and Sciences

Subject: Submission of term paper

Dear Sir,

With due respect it is my pleasure to present the termpaper entitled Corporate Social Responsibility. Whilepreparing the report I have tried my level best to focusclosely on the topic and try to focus most complete andupdated information available. I strongly believe that it willprovide a clear idea about Corporate Social Responsibility of

Banglalink.

To prepare this report, we have given best effort toaccumulate needed information.

We will be available to answer any question forclarification. Thank you for your sincere support.

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Sincerely Yours,

Shahriar Ahmed Jewel #10310195

Jakia Sultana #10310009

Kaniz Fate #09510411

Fatema-tuz-Zohora #10 310127

Mehajabin Sadia #10310262

Acknowledgement

It is our concession to thank RAHMA AKHTER, lecturer ofDepartment of Business Administration, University ofInformation Technology and Sciences for rendering us hisexpertise throughthis assignment.

Practical knowledge is fundamental for the application oftheoretical intelligence. Being this in mind the courseteacher assigned to prepare this assignment to thestudents of the course Principle of Management,course #141. We cordially thank our honorable teacher to

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provide us the opportunity to apply class room learning inpractice. The assignment bridges the gap between them.

We also covey our deep gratitude to those people who havehelp us to collect this information and supported us.

Executive Summary

Corporate social responsibility is an important task foreach and every corporate individual. Without doing CSRany company cannot gain long term benefit. Its a corestep of earning long term profit. In our term paper wegive our best effort to present the importance of CSR. Aswe talk about the company Banglalink, We focus on theirCSR very clearly so that people can easily understandabout the core benefits of CSR. Beside this we also

mention the pre and post effect of doing CSR. We wantthat every company of our country gets influenced by ourterm paper and do CSR. If they motivated by our termpaper and do CSR we think our term paper may gain thesuccess. So we also mention about the award thatBanglalink has earned by doing CSR.

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Table of

TOPICNO.

TITLE PAGE

1 Introduction 7

2 What is CSR 8

3 Why Business People DoCSR9

4Why Banglalink Do CSR 12

5 About Banglalink 13

6 Company Profile 14

7 CSR of Banglalink 15

8 Banglalink launches agri-solutions service15

9 banglalink special servicesat Hajj Camp15

10 Banglalink launches 5-yearbeautification scheme atHajrat ShahjalalInternational Airport

16

11 HSIA beautification,development project opens

18

12 Banglalink doublessubscriber base19

13 Banglalink sponsorsRajshahi citysbeautification

20

14 CSR: Ramadan style 21

15 References 23

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Content

Introduction

Corporate Social Responsibility is the continuing

commitment by business to behave ethically and

contribute to economic development while improving the

quality of life of the workforce and their families as well

as of the local community and society at large says

Richard Watts Corporate social responsibility is thevoluntary assumption by companies of responsibilities

beyond purely economic and legal responsibilities.

Corporate responsibility is a vital issue in the

contemporary debate. Much of its currency comes from

the scale and influence of the modern corporation. Some

ventures are larger than many nation states. Their

influence extends across the globe. Their actions candetermine the prosperity of communities and the health

of environments. In recent years there has been

increased pressure on many companies and managers to

acknowledge their responsibility to society, and act in a

way that benefits society overall. Big business has been

criticized as being overly concerned with profit and failing

to take its broader responsibility.

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Corporate social responsibility

(CSR)

Corporate social responsibility (CSR, also called

corporate responsibility, corporate citizenship, andresponsible business) is a concept whereby organizationsconsider the interests of society by taking responsibilityfor the impact of their activities on customers, suppliers,employees, shareholders, communities and otherstakeholders, as well as the environment. This obligationis seen to extend beyond the statutory obligation tocomply with legislation and sees organizations voluntarilytaking further steps to improve the quality of life foremployees and their families as well as for the localcommunity and society at large.

The practice of CSR is subject to much debate andcriticism. Proponents argue that there is a strongbusiness case for CSR, in that corporations benefit inmultiple ways by operating with a perspective broaderand longer than their own immediate, short-term profits.

Critics argue that CSR distracts from the fundamentaleconomic role of businesses; others argue that it isnothing more than superficial window-dressing; stillothers argue that it is an attempt to pre-empt the role ofgovernments as a watchdog over powerful multinationalcorporations.

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Why People Do CSR?

Development

Business ethics is a form of the art of applied ethics thatexamines ethical principles and moral or ethical problemsthat can arise in a business environment.

Business ethics can be both a normative and adescriptive discipline. As a corporate practice and acareer specialization, the field is primarily normative. Inacademia, descriptive approaches are also taken. Therange and quantity of business ethical issues reflects thedegree to which business is perceived to be at odds withnon-economic social values. Historically, interest inbusiness ethics accelerated dramatically during the1980s and 1990s, both within major corporations andwithin academia.

Approaches

Some commentators have identified a difference betweenthe Continental European and the Anglo-Saxon

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approaches to CSR. And even within Europe thediscussion about CSR is very heterogeneous.

An approach for CSR that is becoming more widely

accepted is community-based development projects,such as the Shell Foundation's involvement in the FlowerValley, South Africa. Here they have set up an EarlyLearning Centre to help educate the community'schildren, as well as develop new skills for the adults.Marks and Spencer is also active in this communitythrough the building of a trade network with thecommunity - guaranteeing regular fair-trade purchases.Often alternative approaches to this are theestablishment of education facilities for adults, as well asHIV/AIDS education programmers. The majority of theseCSR projects are established in Africa.

Business benefits

The scale and nature of the benefits of CSR for anorganization can vary depending on the nature of theenterprise, and are difficult to quantify, though there is alarge body of literature exhorting business to adoptmeasures beyond financial ones (e.g., Deming's FourteenPoints, balanced scorecards). Orlizty, Schmidt, and Rynesfound a correlation between social/environmentalperformance and financial performance. However,businesses may not be looking at short-run financial

returns when developing their CSR strategy.

Human resources

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A CSR programmed can be seen as an aid to recruitment

and retention, particularly within the competitive

graduate student market. Potential recruits often ask

about a firm's CSR policy during an interview, and having

a comprehensive policy can give an advantage

Risk management

Managing risk is a central part of many corporatestrategies. Reputations that take decades to build up can

be ruined in hours through incidents such as corruptionscandals or environmental accidents. These events canalso draw unwanted attention from regulators, courts,governments and media. Building a genuine culture of'doing the right thing' within a corporation can offsetthese risks.

Brand differentiation

In crowded marketplaces, companies strive for a uniqueselling proposition which can separate them from thecompetition in the minds of consumers. CSR can play arole in building customer loyalty based on distinctiveethical values. Several major brands, such as The Co-operative Group and The Body Shop are built on ethicalvalues. Business service organizations can benefit toofrom building a reputation for integrity and best practice.

License to operate

Corporations are keen to avoid interference in their

business through taxation or regulations. By taking

substantive voluntary steps, they can persuade

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governments and the wider public that they are taking

issues such as health and safety, diversity or the

environment seriously, and so avoid intervention. This

also applies to firms seeking to justify eye-catching

profits and high levels of boardroom pay. Those operating

away from their home country can make sure they stay

welcome by being good corporate citizens with respect to

labor standards and impacts on the environment

Critical analysis

CSR is entwined in the strategic planning process of manymultinational organizations. The reasons or drive behindsocial responsibility towards human and environmentalresponsibility whether driven by ulterior motives,enlightened self-interest, or interests beyond theenterprise, is subject to much debate and criticism.

Some critics argue that corporations are fundamentallyentities responsible for generating a product and/orservice to gain profits to satisfy shareholders.MiltonFriedman and others argue that there is no place forsocial responsibility as a business function. These criticspoint to the rule of corporate law that prohibits acorporation's directors from any activity that wouldreduce profits.

Other critics argue that the practice cherry-picks thegood activities a company is involved with and ignoresthe others, thus 'green washing' their image as a sociallyor environmentally responsible company.

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Why Banglalink Do CSR

Banglalink do CSR because the corporations put in placesocial projects is for the commercial benefit they see inraising their reputation with the public or withgovernment. They suggest a number of reasons why self-interested corporations, solely seeking to maximizeprofits, are unable to advance the interests of society as

a whole. They point to examples where companies havespent a lot of time promoting CSR policies andcommitment to Sustainable Development on the onehand, whilst damaging revelations about businesspractices emerge on the other. The rise in popularity ofethical consumerism over the last two decades can belinked to the rise of CSR. As global population increases,so does the pressure on limited natural resources

required to meet rising consumer demandIndustrialization in many developing countries is boomingas a result of technology and globalization. Consumersare becoming more aware of the environmental andsocial implications of their day-to-day consumer decisionsand are beginning to make purchasing decisions relatedto their environmental and ethical concerns. However,this practice is far from consistent or universal.

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About Banglalink

Banglalink - making a difference

When banglalink entered the Bangladesh telecom

industry in February 2005, the scenario changed

overnight with mobile telephony becoming an extremely

useful and affordable communication tool for people

across all segments. Banglalink - making a difference.

Who is Behind Us

ORASCOM TELECOM is one of the most dynamictelecommunications powerhouses in the world. Orascomis based in Egypt and has operations in 7 countriesworldwide. Established in 1998, it is today the largestcapitalized company on the Cairo & Alexandria StockExchanges with over 79 million subscribers worldwide. It

has grown to be one of the largest and most diversifiedGSM network operators in the Middle East, Africa andAsia.

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Company Profile

Management Team

Managing Director and

Chief Executive Officer

Ahmed Abou

Doma

Chief Financial OfficerMohamed

Hassan Osman

Chief Technical Officer (In-

charge)Ahmed Fady

Chief Commercial OfficerAsher Yaqub

Khan

Sales DirectorArif Mehmood

Malik

Customer Care Director MuhammadArshad

Human Resources &

Administration DirectorTarek Beram

Head of PMO & Supply

Chain

Abdus Saboor

Regulatory Affairs Sr.

ManagerZakiul Islam

Infrastructure & Operations

Sr. ManagerNizar El-Assad

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CSR of Banglalink

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Banglalink launches agri-solutions service

Mobile phone operator Banglalink has recently launcheda new service Banglalink jigyasha 7676 which willprovide suggestions and answers to any queries relatedto agriculture, vegetable and fruit farming, poultry,livestock, fisheries etc, a news release said on Tuesday.

The service will give people with easy access to adviceand solutions to agriculture-related problems. To availthe service a Banglalink customer needs to dial 7676,talk and get experts advice on the problem. The

promotional charge for the service is Tk 2 per minute

banglalink special services atHajj Camp

Like the previous year, banglalink continues its CSRactivities for the Hajjpilgrims this year as well.

Last year banglalinkprovided pure drinkingwater at the Hajj Camp andthe Hajrat ShahjalalInternational Airport.

This year, banglalink has

added some extra facilities,such as pure drinking water,necessary medicines, freephone kiosks and buses for shuttle services (airport dropservice for the Hajjis), says a press release.In this regard, Shehzad S Hossain, assistant manager, PRand Communications, Marketing, banglalink, handedover the necessary equipment to Adviser to the Ministry

of Religious Affairs Major General (retd) ASM MatiurRahman in the city on Friday.

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Shehzad S Hossain of banglalink hands overnecessary equipment for providing some

special services at Hajj Camp to Adviser tothe Ministry of Religious Affairs MajorGeneral (retd) ASM Matiur Rahman in the

city on Friday.

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Banglalink launches 5-year

beautification scheme at HajratShahjalal International Airport

Banglalink, a cell phone operator, has embarked on a

five-year beautification and development programmed

inside the Hajrat Shahjala International Airport (HSIA) to

make the airport a world class one.

As the HSIA seems to have lost its attraction in recent

years and its external beauty is faded away, the Civil

Aviation Authority of Bangladesh (CAAB) recently took

initiatives aiming to make the airport a truly international

airport, and to create a quality environment for the

passengers.

Banglalink has volunteered to support this initiative as

soon as the CAAB takes up the project.

The CAAB has accepted the Banglalink's proposal and the

mobile phone operating company has already started its

activities in changing the face of HSIA in a very short

time.

Under the project, Banglalink has already set up several

phone booths, mobile charging points, a fountain and

several tapestries inside the SHIA.

State Minister for Civil Aviation and Tourism Mirza Fakhrul

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Islam Alamgir formally inaugurated the programmed on

the SHIA premises yesterday.

Besides 15 phone booths and 15 mobile charging points,

various types of tapestries will be set up inside the

airport.

State Minister for Civil Aviation and Tourism Mirza Fakhrul Islam

Alamgir (2-L) receives passenger trolleys from Banglalink CEO

Rashid Khan (L) at the Hajrat Shahjalal International Airportyesterday. The cell phone operator has embarked on a five-year

beautification and development programmed at the airport

Not only these phones will be used for enhancing the customers'

experience of the airport but also the revenue earned from these

will be shared with the CAAB, Banglalink officials said, adding that

the company also offered some 1500 passenger trolleys to the

CAAB.

They said they will also place some pieces of sculptures inside the

airport. Banglalink will spend around Tk 15 crore for the five-year

project.

"Banglalink strongly believes that communication facilities also

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contribute to the overall socio-economic development of the

country," said Rashid Khan, chief executive officer of Banglalink,

addressing the inaugural programme.

"We will also take up similar beautification and developmentprojects at other airports of the country," he said.

Speaking at the function, the state minister said the Banglalink's

beautification programmed will help the CAAB in improving

facilities at the HSIA for turning it into a smarter airport of

international standard.

HSIA beautification,development

project opens

State Minister for Civil Aviation and Tourism Mirza Fakhrul Islam

Alamgir Tuesday inaugurated the beautification and development

project at Hajrat Shahjalal International Airport (HSIA) premises,jointly undertaken by Banglalink and the Civil Aviation Authority.

Under the project, Banglalink has imported 1,000 trolleys from

Germany for carrying luggage of passengers and established a

glass-fountain, 15 phone booths and 15 mobile charging points. It

has also taken initiative to supply boarding bridges at the airport.

Besides, Banglalink will spend Tk 150 million (15 crore) in next

five years for HSIA's beautification and development.

Ministry of Civil Aviation and Tourism Secretary (in-charge) Md

Shahid Alam, Banglalink Chief Executive Officer (CEO) Rashid

Khan and Air Commodore Sakeb Iqbal Khan Majlis were also

present on the occasion as distinguished guests.

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The state minister in his speech on the occasion said, efforts like

this would help develop the country's image to the foreign visitors

and attract them to visit the country. Besides, the facilities of the

passengers at HSIA would also increase, he added. The Banglalink

CEO said, his company is frequently engaged in the country'ssocio-economic development as part of its corporate social

responsibility (CSR).

Citing the project as the beginning, he said Banglalink will

gradually implement the same type of project to the country's

other airports.

The project would contribute to transform the HSIA into a truly

international airport, and also create a suitable environment for

the valued passengers during their stay here, said a high officialof the Biman.

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Banglalink doubles subscriberbase

Banglalink, the country's leading mobile phoneoperator, doubled its subscriber base during the year2007.The company disclosed this at a press conferenceheld at a city hotel Wednesday.Banglalink, a subsidiary of Orascom Telecom Holding(OTH), ended the year with almost 7.1 millioncustomers, a rise of almost 116 per cent from 2006

when the number stood at around 3.3 million.At the same time, the mobile phone operator doubledits revenue income compared to the previous year, asit rose from Tk 6.55 billion during 2006 to over Tk13.40 billion during 2007."Banglalink ended the year 2007 with a 20.6 per centmarket share while capturing the second positionbased on the numbers reported by Bang-ladeshTelecommunication Regulatory Commission (BTRC)",Chief Executive Officer (CEO) and Managing Directorof the company Rashid Khan said."Throughout the year, the company had focused oninvesting heavily for enhancing service quality both interms of network and customer service as itmaintained its position as the fastest growing mobileoperator in the country," he said further."An investment of over Tk 24.50 billion was made to

enhance the network quality," Rashid informed."At the same time, almost 500 Banglalink service

points were set up at the regional level to provideeasy access of customers to necessary services," headded.Now the work has begun to expand our services toremote rural areas under the slogan of 'Return Home

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with Banglalink' and so far, we have received quitepositive responses," he affirmed.

Commenting on the growth potential of the market,

he said, "The market is expected to grow to over 50million mobile connections by the end of 2008".Later, he also dwelt on different exclusive servicesand packages offered by the company andhighlighted different CSR activities of the organisationduring the flood and cyclone Sidr that hit the countryin 2007.

Banglalink sponsors Rajshahicitys beautification

Banglalink CEO Rashid Khan inauguratingthe launching

ceremony of the Rajshahi city beautification programme atthe city's Shaheb Bazar Alupotty More Tuesday.

Banglalink recently sponsored the beautificationprogramme of Rajshahi city.

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Banglalink CEO Rashid Khan inaugurated the launchingceremony of the programmed at the city's Shaheb BazarAlupotty More Tuesday.

A number of distinguished guests, journalists of differentprint and electronic media, and Banglalink officials werealso present on the occasion.

The inauguration programmed was followed by a pressmeet at Rajshahi Tennis Complex.

CSR: Ramadan style

The Iftar time in mind, Saidur Rahman was rushing homefrom his Motijheeloffice. The bankerhad no doubtsabout reaching hisfamily before Iftaras he had morethan two hours to

spare on thetraffic-cloggedDhaka streets.

But an apparentlynever-endinggridlock stuck his bus at Farmgate on his way to Mirpur.

Underprivileged children take their Iftar at an orphanage.Mobile phone operator Banglalink has come up with a CSR

initiative for the month of Ramadan to offer Iftar to theorphans, and people going home right before or during the

Iftar time. Banglalink

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He was feeling helpless, with his family membersrepeatedly calling him if he would join them in Iftar.

Sensing no such possibility, Rahman told them: "No".

Two minutes were left for breaking the fast. Suddenlysome people representing a mobile phone company gotonto the bus and started distributing bottled water anddates among the passengers.

This was the way Banglalink opted for getting done its

corporate social responsibility (CSR) during the month ofRamadan.

The Egyptian company launched the initiative on the firstday of Ramadan with the aim to serve 90,000 people onthe streets with Iftar items and 9,000 orphans of 45orphanages with Iftar and dinner across the countryduring the month.

"It's totally unexpected. Many thanks to the company,"the banker said.

Everyday five teams having 10 members each offer Iftaritems at different points of Dhaka, Khulna andChittagong.

For the orphans an experienced cook makes the dinneron the orphanage premises.

"Banglalink initiative made happy more than 100students of my orphanage," said Asmot Jahan, deputysuperintendent of a government-run orphanage inMymensingh.

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"There was a general expectation among the orphansthat they will get a feast during Ramadan from theauthorities. But the sudden arrangement by the companycame as a surprise gift to them," she said.

The company offered dinner to the girls at the orphanageon September 8.

"The dates and water distribution effort is unique andpractical too because when someone is going home rightbefore or during Iftar, very few options are available onthe roads. Our little effort will go a long way in making

that person smile," said Ahmed Abou Doma, chiefexecutive officer of Banglalink.

The programmes in the orphanages are something veryclose to our hearts as these children deserve the verybest and more so during the month of holy Ramadan, headded.

In the six operators' market, Banglalink is now the secondlargest with 11.27 million customers by the end of July2009. The total mobile subscribers are 47.97 million inthe country.

Although the company has established a strong footholdin the market after its inception in 2005, it is yet to breakeven.

References:

www.zimbio.com

www.dailystar.net

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www.financeialexpress-bd.com

www.banglalink.bdjobs-server.com

www.skyscrapercity.com

www.bangladesheconomy.wordexpress.com

www.linkedin.com

www.banglalinkgsm.com

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