F P E & P TECHNOLOGYen.expoposition.com/wp-content/uploads/2019/11/eng... · SMM marketing with...
Transcript of F P E & P TECHNOLOGYen.expoposition.com/wp-content/uploads/2019/11/eng... · SMM marketing with...
FOODWEEK 2019
Food Industry
REPORT ON THE 24TH ANNUAL INTERNATIONAL EXHIBITION
OF FOOD INDUSTRY & HORECA
HORECA 2019
FOOD PRODUCTS EQUIPMENT & PROCESSING
TECHNOLOGY
The main purpose of the exhibition was presentation of food industry and Horeca of the
Republic f Uzbekistan, as well achievements of leading world companies in the Food and
Restaurant industries
The purpose of FoodWeek/Horeca Uzbekistan 2019, was the saturation of the local market with
modern equipment and technologies, attraction of new investments and implementation of mutually
beneficial cooperation.
This exhibition is aimed at further development of infrastructure and food industry, introduction of new
technologies into the industry, and improvement of the food market.
About the Exhibition
Exhibitors countriesRussia
Indonesia
Korea
Sri-Lanka
China
Kazakhstan
India
Italy
Belarus
Poland
Ukraine
Latvia
Turkey
Tunis
Business audience of FoodWeek & Horeca Uzbekistan 2019 totale
d about 3450 specialists
Visitors
25%
16%7%
6%
5%
11%
4%
12%
12%
2%
Uzbekistan Turkey Russia Kazakhstan Germany China India Ukaraine Belarus Kirgizstan
FoodWeek & Horeca Uzbekistan was attended b about 6 230 visitors
0
500
1000
1500
2000
2500
3000
06 11 19 07 11 19 08 11 19
2837
2305
1088
Statistics of 3 days
Visitors
With the support ofOfficial Support:
Uzbekistan Cooks Association
“Uzbekozikovkatholding”
Oil and Fat Industry Associations
“O’zyog’moysanoat”
Hoteliers Association
Mass Media support:
Advertising Campaign
To ensure a high level of attendance, the company «EXPO POSITION»
LLP held national and regional advertising campaigns, including:
Mailing of 10,000 complimentary tickets
Print advertisement in the national press and advertisement in the Central
Asian professional journals, on website
Print advertisement in newspapers and magazines in Central Asia
Radio advertisement
Television advertisement
Banners on the main streets of Tashkent
Telephone marketing to attract VIP guests from Central Asia
Advertising CampaignIn Tashkent and regions
25 billboards in Tashkent and Tashkent region
Radio advertising at 3 radio stations 14 days
before the exhibition
City Screens 20 pcs
Mailing list 23 000 invitation
Rollup in city central supermarkets
SMM marketing with attract 100,000 people
Ads on google - contextual and banner
Telephone marketing
B2B marketing
News release in the news channels Uznews, Daryo, Kun.uz in Central Asia
Accompanying events:Contest «The best product of the year in Uzbekistan» became a
long standing tradition during the FoodWeek & Horeca exhibition.
The winners were awarded with “gold” medals and certificates.
Contestants: Companies of any form of
ownership, engaged in the production of
consumer goods and food products in the
CIS countries and taking part in the
FoodWeek/Horeca Uzbekistan 2019 Exhibition
were allowed to participate in the contest.
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Photo reportFoodWeek/Horeca Uzbekistan 2019
Venue
Exhibition pavilions of “Uzexpocentre” completely satisfy the international standards of holding
the biggest exhibition events. In addition, Uzexpocentre have the conference hall, open
exhibition area and up-to-date exhibition equipment. Uzexpocentre is located in convenient
place and have the good driveways, comfortable hotels (Hotel Expo ***,
Hotel International *****), cafes and restaurants.