F binfluence amy porterfield webinar
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Transcript of F binfluence amy porterfield webinar
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www.LadiesWhoLaunch.com www.LadiesWhoLaunch.com
Presented by
Practical Training for LWL Launchers
Social Media Made Simple 5 No-Fail Advanced Strategies
To Get You Real Results
Amy Porterfield Social Media Consultant and Trainer
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www.LadiesWhoLaunch.com www.LadiesWhoLaunch.com
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Today’s Expert Presenter
•! Amy Porterfield, Social Media Consultant and Trainer
•! Co-Author, Facebook Marketing All-in-One
for Dummies (June 2011)
•! Creator of “The Simple Social Media
Formula”-an online training program designed to eliminate social media overwhelm while getting you massive online exposure
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What You’ll Learn:
5 Tested and Proven Social Media Strategies
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What You’ll Learn:
Focused on ACTION (goal: get things moving!)
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What You’ll Learn:
The Simple Social Media Formula
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Facebook increased by 100 million new users
(now 600+ million).
(Stats by Pingdom)
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20.7 million new Facebook
users just in the U.S.
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Each month: 30 billion pieces of
content (links, notes, photos, etc.) are shared on Facebook.
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Each day 2 billion videos
are watched on YouTube.
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The average Internet user
watched 186 online videos
per month (USA).
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Every minute 35 hours of video
are uploaded to YouTube.
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In 2010, users sent 25 billion tweets and added 100 million+ new users.
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There’s over 600 million search queries
on Twitter each day.
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A new member every second (says LinkedIn CEO).
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100% of Fortune 500
Companies have executives
using LinkedIn.
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50% of LinkedIn's users are decision makers in their company.
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Companies that have a business blog attract 55% more website visitors than
non-blogging companies.
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43% of U.S. companies
will market via a blog by 2012
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Companies that blog have more
Twitter followers and
Facebook fans.
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That’s me with my husband and son . . . !
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Tony Robbins Infomercial Shoot, Fiji!
Paul Colligan, YouTube Expert!-Live Webcast-!
Mari Smith, Facebook Guru !(Blog World Interview)!
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“Ship It!”!
It’s all about
taking
ACTION.
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Take Seth’s advice:
•! Nail it to the wall.
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Take Seth’s advice:
•! Nail it to the wall.
•! Identify it.
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Take Seth’s advice:
•! Nail it to the wall.
•! Identify it.
•! Defeat it.
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Take Seth’s advice:
•! Nail it to the wall.
•! Identify it.
•! Defeat it.
•! Make something happen.
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Facebook Strategy!
You’re only as good as your last post.
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Facebook Strategy!
What’s your Profile Strategy
for your business?
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One surefire way to create engagement is with “Friends
Lists”--they allow you to focus your communication.
Facebook Strategy!
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Create a “Friends List” campaign.
Facebook Strategy!
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Step #1: Take Inventory
Are you using all of them as intended? Take
inventory and delete
the lists you don’t use.
Facebook Strategy!
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Step #1: Review
your lists
For business, 5-10 lists are manageable.
Facebook Strategy!
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Step #2: Build
Your Campaign
Create a Google Doc and pre-plan how you will use each list. Document it to make it real!
Friends Lists Campaign!
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1.! Customize & Personalize Your Facebook Communication!
2.! Monitor The Posts of Your Core Lists!
Friends Lists Campaign: 2 Outcomes !
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Pull up your specific Friends List and monitor only their posts
at one time. !Great way to
collect powerful intelligence!!
Friends Lists Campaign!
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Answer these questions:
•! Name of List •! Purpose of List •! How often will you post to the list? •! What is your core call to action?
Friends Lists Campaign!
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Name of List: Social Media Examiner Fans
Friends Lists Campaign!
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Purpose of List: Get to know more, offer value around social media content
Friends Lists Campaign!
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Posting schedule: Once a week
Friends Lists Campaign!
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Core call to action: Send them to valuable content links, including my own blog and YouTube videos
(Tip: Even if it’s a “soft CTA” you still need one!)
Friends Lists Campaign!
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Additional Facebook Resources!
3 Reasons Facebook Trumps Twitter for
Business
http://www.socialmediaexaminer.com/3-reasons-facebook-trumps-twitter-for-business/
Facebook 101 for Business: Your Complete
Guide
http://www.socialmediaexaminer.com/facebook-101-business-guide/
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Get The Slides!
www.bit.ly/SMSlides!
Go To:
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Online Video Marketing!
Making videos takes
time and effort (2 things that are often hard to come by!)
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YouTube Strategy!
It’s tough to take that
leap and start churning out videos.
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Why is video so powerful? Rapid rapport building!
YouTube Strategy!
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Step #1: Set Up Your Channel
•! Choose a channel name (keywords work here) •! Brand your channel Use keywords throughout your description and bio
Build a Playlist Channel!
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Step #2: Start “Creating” Content:
- Create playlists that incorporate other people’s videos
-Think of titles of playlists that will catch the eye of your viewers and ideal audience members
Build a Playlist Channel!
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Step #2: Start “Creating” Content:
- “Favorite” great videos and make one a featured video (or do this with your own)
Build a Playlist Channel!
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Step #2: Start “Creating” Content:
- Send friend invites
Build a Playlist Channel!
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Post a Bulletin to Friends and Subscribers!
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Post a Bulletin to Friends and Subscribers!
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-On your subscribers’ recent activity
module (on the homepage)!
-On your channel page in your recent
activity module!
Post a Bulletin to Friends and Subscribers!
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Step #2: Start “Creating” Content:
- Leave THOUGHTFUL comments on other people’s channels in your niche
Build a Playlist Channel!
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Build a Playlist Channel!
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Build a Playlist Channel!
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16 Tips for Successful Online Video
Marketing
http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/
5 Steps to Achieving Success With Video
Marketing
http://www.socialmediaexaminer.com/5-steps-to-achieving-success-with-video-marketing/
Additional YouTube Resources!
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- Educate
- Train
- Teach
YouTube Strategy: !7 Quick Content Ideas!
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Answer your most
frequently asked
questions
YouTube Strategy: !7 Quick Content Ideas!
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Do a product
review
YouTube Strategy: !7 Quick Content Ideas!
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Tell a story
YouTube Strategy: !7 Quick Content Ideas!
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Talk about your
case studies and
results
YouTube Strategy: !7 Quick Content Ideas!
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Debunk Myths!
YouTube Strategy: !7 Quick Content Ideas!
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Take your
viewers behind
the scenes
YouTube Strategy: !7 Quick Content Ideas!
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Biggest challenge: Getting more
interested readers to
see your blog.
Business Blogging Strategy!
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Start a “Blog Sharing Action
Group”
•! Start with 10 core people in your close network
•! Agree to tweet and post each other’s blogs regularly
•! Use an automation tool to make it really stick
Business Blogging Strategy!
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Experiment with the Twitter
Feed Tool
Business Blogging Strategy!
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Business Blogging Strategy!
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Business Blogging Strategy!
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Business Blogging Strategy!
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Business Blogging Strategy!
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Business Blogging Strategy!
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Additional Blogging Resources!
Twitter Feed
http://twitterfeed.com
Get More Exposure & Build Powerful JV Relationships With This Automated Twitter Strategy… http://katiefreiling.com/automated-twitter-strategy/
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More than 600 million
searches PER DAY on Twitter.
Twitter Marketing Strategy!
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Know what your customers are searching for--it’s their language that
really counts.
Twitter Marketing Strategy!
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Know what words your
competitors are using--stay one step ahead of them.
Twitter Marketing Strategy!
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One keyword a month--created a lead generation campaign around that keyword. Included a white paper, blog posts, social media mentions, etc.
Source: Rob Birgfeld, SmartBlogs!
Twitter Strategy: !Kinaxis’ Keyword Campaign!
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The results?
Kinaxis had a 270% increase in traffic to its domain and a 320% increase in leads generated online since kicking off the social campaign.
Source: Rob Birgfeld, SmartBlogs!
Twitter Strategy: !Kinaxis’ Keyword Campaign!
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#1: Choose one critical keyword each quarter
Twitter Strategy: !Social Keyword Campaign!
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#2: Create a lead-generation strategy on that subject (white paper giveaway, mini-video series, report, etc.)
Twitter Strategy: !Social Keyword Campaign!
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#3: To create a buzz and exposure, create blog posts related to that particular keyword and offer opportunities to download the giveaway
Twitter Strategy: !Social Keyword Campaign!
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#4: To create even more buzz, include videos on YouTube and presentations on SlideShare focusing on the keyword of the quarter.
Twitter Strategy: !Social Keyword Campaign!
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Twitter Search
http://search.twitter.com/
Real Time Social Search
http://www.48ers.com/
http://socialmention.com/
Additional Twitter Resources!
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To stand out in social media, you have to make that
little extra effort others won’t.
What can you do to create value for your fans and get you even greater interaction and exposure?
What’s your secret sauce? What do your clients praise you for? Use that as fuel.
Social Marketing Strategy: It’s All About The Experiences
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Case Study: Expert Fridays via Social Media Examiner
Why They’re Great
•! It’s a 3-way win: the fan, the expert and SME
•! Extra content for blog posts, newsletters, etc.
•! You can easily repeat the process.
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Expert Friday Example with David Garland!
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Expert Friday Example with David Garland!
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Expert Friday Example with David Garland!
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Check SME out at:
Website: www.SocialMediaExaminer.com
Facebook: www.facebook.com/smexaminer
Case Study: Expert Fridays via Social Media Examiner
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Why They’re Great
•! They’re unique, so they stand out.
•! Two audiences converge, giving both parties greater exposure.
•! Sets Joel as the expert interviewer. Great social proof and expert recognition.
Case Study:
Twitterviews with Joel Carlson
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Twitterview example with @priorfatgirl!
Case Study:
Twitterviews with Joel Carlson
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Case Study:
Twitterviews with Joel Carlson
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Check Joel out at:
Website: www.joelsviews.com
Twitter: www.twitter.com/JoelCarlson
Case Study:
Twitterviews with Joel Carlson
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Why It’s Great
•! You get to know Marie at an entirely intimate level. You’re in her home and in her head.
•! Topic focused: showcases her content, her expertise and her skills
•! They’re fun and a bit edgy. They educate, empower and entertain at the same time.
Case Study:
MarieTV with Marie Forleo
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Case Study:
MarieTV Episode Topics!
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Case Study:
MarieTV Episode Topics!
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Case Study:
MarieTV Episode Topics!
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Check Marie out at:
Website: www.MarieForleo.com
MarieTV: www.youtube.com/marieforleo
Case Study:
MarieTV with Marie Forleo
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Take Action . . .
What will you create for your Signature Social Experience?
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Get The Slides!
www.bit.ly/SMSlides!
Go To:
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Remember: “Ship It!”
It’s all about
taking
ACTION.
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Take Seth’s advice:
•! Nail it to the wall.
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Take Seth’s advice:
•! Nail it to the wall.
•! Identify it.
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Take Seth’s advice:
•! Nail it to the wall.
•! Identify it.
•! Defeat it.
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Take Seth’s advice:
•! Nail it to the wall.
•! Identify it.
•! Defeat it.
•! Make something happen.
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Designed To Work For !Your Unique Personality and Brand!
[social media on your terms!]!
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5 Training Modules!Social Media + Simple Strategy = Success & Sanity!
[the simple social media formula]!
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Module One![the facebook marketing formula]!
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Engagement + “You Time” = More Money![the facebook marketing formula]!
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Module Two![the online video formula]!
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Personality + Subscribers = More Clients![the online video formula]!
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Module Three![the business blogging formula]!
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Content + Comments = Expert Status![the business blogging formula]!
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Module Four![the twitter marketing formula]!
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Broadcasts + @Replies = $$ Opportunities![the twitter marketing formula]!
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Module Five![the linkedin marketing formula]!
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Connections + Recommendations =! Higher $ Programs!
[the linkedin marketing formula]!
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What’s Included:
5-week video module
training sessions
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What’s Included:
Each module includes: - Multiple training videos in each module - Each recorded - Transcripts - Accompanying audio
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[value-packed video training sessions]!
The 5 simple and
effective strategies in
each module to get real results
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[value-packed video training sessions]!
Model the best: real world
examples
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[value-packed video training sessions]!
A comprehensive list of EXACTLY what you should do
yourself and what to
outsource
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[value-packed video training sessions]!
5 MUST do actions
for each social network
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[value-packed video training sessions]!
Each video is recorded
and transcribed
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“Members only”
Private Portal
One year full access
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[kick-butt cheat sheets]!
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[kick-butt cheat sheets]!
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[kick-butt cheat sheets]!
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[value-packed video training sessions]!
5 MUST do actions
for each social network
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[kick-butt cheat sheets]!
3 most COMMON MISTAKES most make on each network and how to avoid them
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[kick-butt cheat sheets]!
Answers to the 5 FAQs
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[kick-butt cheat sheets]!
Links to the hottest resources
online for each network
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Here’s a taste of what you’ll learn:!
My easy system to generate
hot testimonials and loads of social proof
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Here’s a taste of what you’ll learn:!
The exact strategies we used to grow a Facebook page
from zero to over 30,000
fans in about a year
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Here’s a taste of what you’ll learn:!
The secret, no-fail technique
to instantly connect with top
influencers in your niche
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Option 1: One-Time Payment of $497
Option 2: Two-Installment Plan of $264
Choose Your Payment Plan
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30-DAY MONEY BACK
GUARANTEE. !
If you’re not 100% satisfied,
send me an email anytime
during the first 30-days once
we begin the program and I
will refund your money.
No questions asked!!
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FREE 30-minute social media phone assessment for the first 5 people to enroll today!
Be the first to enroll:!
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To Sign Up, Go to:!
http://bit.ly/LWLSocialMedia!
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Go to 'Today's Opportunity’ !in your members area !For the special offer!!
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Connect with Amy!
Website:
www.amyporterfield.com
Facebook:
www.facebook.com/amyporterfield
Webinar Slides:
www.bit.ly/SMSlides
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