Change Is Good - Amy Porterfield · #2: When your friends who are also connected to your Page post...

www.AmyPorterfield.com © 2011 Amy Porterfield, Inc.

Change Is Good 5 Ways to Use the New Facebook Updates

to Turn Your Fans Into Buyers


Here’s What You’ll Learn

5 Ways Your Business Can Benefit From FB’s Changes. . .

1. Create Intent-Driven Content

2. Go Public With The Subscribe Button

3. Expand Your Facebook Marketing Strategy

4. Feature Your Best Posts

5. Optimize Your New Timeline Photo


Want the Good News or Bad News First?

The Good News:

800,000,000 people from all over the world are now on

Facebook.

AND

Facebook's new layout is visually superior to the past layouts,

meaning our data will be easier to take in when someone visits

our Profiles.


The Bad News . . .

800,000,000+ users on Facebook means that there is a lot of

NOISE and it’s becoming increasingly difficult to reach your

ideal audience inside the Facebook Walls.


Facebook users (aka your potential customers!) now have many

different OPTIONS when it comes to keeping in touch with their

friends and taking in new data that comes their way in the News

Feeds, Ticker and on their Timeline.

What’s All The Hype About?


You MUST understand how Facebook users are able to easily

FILTER THEIR MESSAGES and then from there become

VERY STRATEGIC with how you use Facebook to make sure

you are not “muted” each time you post.

What Does This All Mean For Your Business?


It also means that your Profile now becomes much more

important as it relates to your business.

Your Profile can become your personal branding platform if

you get a smart plan together right away. You can edge out your

competition quickly if you play your cards right!

What Does That Mean For Your Business?


How Do You Stay In The Facebook Game?

Facebook is going to become the “permanent home on the

Internet” for many web users. You have to make sure you go

beyond just your Facebook Page to get noticed.

Create a much BROADER Facebook marketing strategy.


#1:Create Intent-Driven

Content


#1: Create Intent-Driven Content

What does this mean?

• Now more than ever, every single post COUNTS.

• The more you know the interests, likes and needs of your ideal

audience inside of Facebook, the more likely you are to not get

voted off the island.

• Pack your posts with a punch. You can now post 5,000

characters in your Facebook posts - “Microblogging” at it’s best!


Changes To The News FeedQuick Snapshot . . .

• You can no longer toggle between “Top News” and

“Most Recent” posts

• Now you see Top Stories and Recent Stories

• Top Stories are generated by Facebook based on your

interactions.

• Recent Stories are all the posts of your Friends and Pages in

chronological order.


Changes To The News Feed

Here’s what you’ll see in the News Feed from friends, Pages,

and the Profiles you have subscribed to:

• Status Updates

• Photos

• Videos

• Check-ins

• Posts from applications like Twitter and Hootsuite


Top Stories


The News Feed Ticker


#1: Posts made hours or even days ago by Pages and friends

can live on longer and get even MORE EXPOSURE.

When someone posts a comment or replies to a post, no matter

how old it is, the story of that comment shows up in the Ticker!

You can then click on the story to see the entire stream of the

post.

2 Major Business Benefits with the Ticker


Ticker Benefits That Work In Your Favor

#2: When your friends who are also connected to your Page post a

comment or reply to a post from your Page, you can see this in the

Ticker - and respond as your Page.

You can now reply back AS YOUR PAGE without having to “Switch

to Page” as you have had to do in the past.

This only works if have your “Posting Preferences” set to “Always

Comment as your Page” You can do this in your Page Dashboard

under “Your Settings.”


The Power of the Hover Card & What It Means For Your Business


The Power of the Hover Card


The hover card makes it

EXTREMELY easy to

change your subscription

options for that person. If

you do change your options,

it confirms the change and

asks if you want to unfriend

that person as well.



If you don’t want to see every activity your friends are making, you

can “unsubscribe” to their activity stories.

“Activity Stories” are the updates about your friends moves inside

Facebook, including which new Pages they’ve liked, who they

recently “friended”, events they have RSVP’d to, etc.

Quick Tip: Filtering Activities


Cutting Back On Posts

You will still see their

updates in your Ticker

and in your News Feed

when they posts in

their status bar.


Give Your Posts Some MeatThe minute you put some real meat into your post is

when a “good enough” post comes to life and gains

real viral potential.

• Entertain with a personal story or anecdote.

• Educate with the “meat”–giving your readers the

purpose, or the “why” behind your content.

• Empower your readers with a single lesson, action

or takeaway. If you follow up great, relevant content

with a way to make it work, you’ve EMPOWERED

your audience to act!


Bonus Tip - For Pages!Recent Change:

Facebook users no longer have to LIKE a Facebook Page in order

to interact with it. This means that anyone can post a comment

on your Page or interact with your wall, no matter if they are a

fan or not.


Bonus Tip - For Pages!Why this is good: Your reach and exposure is expanded - and the

absence of a barrier to interact will increase your overall

engagement.

Not so great: Users are not as compelled to click LIKE - and

that means you won’t get into their News Feed if they don’t. Now

it’s even more important to offer an incentive for clicking Like.


#2:Go Public With The

Subscribe Button


#2: Go Public


http://www.facebook.com/about/subscribe

#2: Go Public


Why Use The Subscribe Button?Here are some things to think about . . .

• Allows you to make your personal profile more public by

giving your subscribers access to your public updates. It increases

your opportunity to connect with more people on Facebook.

• When someone subscribes to your Profile, your posts then show

up in your Ticker and News Feed.

• You can use the dropdown menu next to the Post button when

you update your status - this allows you to control who can see

your posts.


#2: Go PublicThere are two ways you can look at this:

1) Go Public so more people can be exposed to your content,

but you don’t need to add strangers to your Profile.

2) You like to keep your Profile private, so you keep it locked

down, but you allow people to subscribe to your public

posts. That way you get to be selective as to what they see.


#3:Expand Your

Facebook Marketing

Strategy


Expand Your Reach


Page vs. Public Profile


#4:

FEATURE

Your Best Posts

on Your Profile


#4: FEATURE Your Best Posts


#4: FEATURE Your Best Posts

Get strategic about your most important posts.

• When you’re going to Feature a post, make sure you spend a

little extra time on your headline and photo.

• Give just enough info that people feel compelled to click on

your post.

• Feature a post a few times a week - when the post is mixed in

with the smaller posts, it’s sure to stand out.


#5:

Optimize Your

Timeline


#5 Optimize Your Timeline Photo

Timeline: Personal Branding At Its Best

• It’s the FIRST thing people see when they visit your Profile.

• Give it some thought: Will you change it often?

• It’s your opportunity to highlight your LIFE

• Make it fun: your profile is not supposed to be too serious!


Exact Specs for Timeline Image

848 x 312


Here’s What We Covered . . . 5 Ways Your Business Can Benefit From FB’s Changes. . .

1. Create Intent-Driven Content

2. Go Public With The Subscribe Button

3. Expand Your Facebook Marketing Strategy

4. Feature Your Best Posts

5. Optimize Your New Timeline Photo


Time To Take ACTION

Right now, list ONE thing you learned in this session that you are

going to do in the next 24 hours?

• Write it down.

• Put the deadline in your planner or online calendar.

• Make it a habit - always do this one simple step.

• Do it, and move on to the next thing.

It’s all about getting MOMENTUM . . .


Helpful ResourcesThe New Facebook Timeline Profile, Privacy Settings, and News Feed

http://kikolani.com/new-facebook-timeline-profile-privacy-settings-news-feed.html

Subscribe Button

http://www.facebook.com/about/subscribe

Hide Your News Feed Ticker

http://howto.cnet.com/8301-11310_39-20109500-285/how-to-hide-the-facebook-ticker/

All About the Timeline

http://blog.facebook.com/blog.php?post=10150286921207131

How To Enable Your Timeline

http://techcrunch.com/2011/09/22/how-to-enable-facebook-timeline/


Custom Timeline Images

The 750 Shop is the agency

who designed my new Timeline

image that you saw in the

previous slide. If you want to

hire them to design yours too,

you can contact them at

[email protected]

or go to www.the750Shop.com.


Come Say Hello. . .

www.facebook.com/AmyPorterfield

www.AmyPorterfield.com

www.twitter.com/amyporterfield

Change Is Good - Amy Porterfield · #2: When your friends who are also connected to your Page post...

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