Expressway Toyota Case Study - Force Marketingforcemktg.com/cs/new-cs/Expressway Toyota Case...

Expressway Toyota Case Study

678-208-0667 | ForceMarketing.com ©2014 Force Marketing. All Rights Reserved.

Expressway ToyotaChallenges and Solutions

>> SOLUTION 1 -- FORCE MARKETING overcame the dealership’s challenges by implementing a 3 month, fully integrated marketing campaign with direct mail and email to span the entire quarter and reach a variation of customers within the target audience

>> SOLUTION 2 -- BY INCORPORATING Black Book values, we were able to customize “purchase for” prices and monthly payments based on current trade for every individual.

>> SOLUTION 3 -- BY UTILIZING credit information from a reliable vendor, we were able to target customers that qualified for financing based on their credit score range and current Auto Loan APR rate they fell into.

>> SOLUTION 4 -- FEATURING personalized URLs on the direct mail and email marketing initiatives allowed for a trackable and streamlined shopping to appointment setting experience.

>> CHALLENGE 1 -- ENGAGE potential customers with a refreshing and trackable integrated marketing initiative.

>> CHALLENGE 2 -- INCREASE third quarter sales to move strongly into fourth quarter

>> CHALLENGE 3 -- CREATE a customer portal in which interested consumers can view other vehicle purchase options in the Toyota line-up, find out their Black Book trade-in value on any vehicle and set an appointment to test drive.

Challenges Solutions


Expressway ToyotaCampaign Details

Trade In Trade Up - July

DEALER LIST PRICE: AS LOW AS $<DEALERPRICE>2

LESS YOUR TRADE: UP TO $<110%CLEAN>1

PURCHASE FOR: AS LOW AS $<SPLTV>3

OR PAYMENTS FROM: $<PMT>3 PER MONTH VARIABLE IMAGE

NEW <NEW YEAR> <NEW MAKE> <NEW MODEL> <TRIM>

Stock Number: <Stock#>, MSRP $<MSRP>, <Transmission>

Dear <First Name>,

Your <Old Year, Old Make, Old Model> may never be worth more than it is during this event. We are looking to expand our pre-owned inventory by at least eight <Old Model>s in order to meet a growing demand for this vehicle.

During this month only, we are willing to offer up to $<110%Clean>1 for your <Old Model>. This offer is based on the Black Book® trade-in value for your <Old Year> <Old Make> <Old Model> in clean condition with average mileage.1

Plus with current incentives, you may be able to upgrade to a new Toyota with lower monthly payments and little to no money out of pocket.3

See below for an estimate on upgrading to a New <New Year> <New Make> <New Model>. If you are interested in seeing an estimate for different Toyota models in our inventory, visit your personal website:

<FirstnameLastname.ExpresswayTradeUp.com>You will also be able to set a convenient appointment and get additional incentives on this website.

Call 866-891-3049 or visit your personalized website today to take advantage of this great offer! This offer will expire on July 31, 2014. Tom Pasquarella General ManagerExpressway Toyota

1All prices are based on Black Book clean trade-in values, less 40 cents per mile and reconditioning. Trade-in value is based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value based on higher trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. 2Sale price includes dealer discounts. 3Purchase price shown above is derived from dealer list price less Black Book® trade-in value for recipient’s vehicle and is subject to change based on trade amount. Payment amount shown above is based on purchase price financed at 0.0% APR for a term of 60 months with $0 down and is subject to change with approved credit. Includes dealer fee. For all vehicles except 2014 Toyota Corolla LE, $16.67 per $1,000 financed. 2014 Toyota Corolla LE $17.48 per $1,000 financed. Amount owed on trade-in will be added to finance amount for new vehicle at time of sale. All offers expire on 7/31/14.

EXAMPLE PREPARED FOR: <FIRST NAME, LAST NAME>

VISIT YOUR PERSONAL WEBSITE FOR ESTIMATES ON UPGRADING TO DIFFERENT MODELS!

EXPRESSWAY TOYOTA

700 WILLIAM T MORRISSEY BLVD. | BOSTON, MA 02122

866-891-3049www.ExpresswayToyota.com

2014WE WANT YOUR

<Old Year> <Old Make><Old Model>!



EXPRESSWAY TOYOTA

OWNER ...............<First Name, Last Name>YEAR ..........................................<Old Year>MAKE ....................................... <Old Make>MODEL .................................... <Old Model>

VARIABLE IMAGE

<FirstnameLastname.ExpresswayTradeUp.com>

<First Name, Last Name><Street><City, State Zip>

Expressway ToyotaPO Box 11869Atlanta, GA 30355

VISIT YOUR PERSONAL WEBSITE LISTED BELOW FOR:

• Personalized estimates on upgrading

to different Toyota models

• Convenient appointment setting

<First name>, make sure to visit your personal website!

2014

+ 80

Total Leads

SALES LEADS>> PHONE CALLS -- 68

>> WEB LEADS -- 12Email Marketing & Matching POP

GOING ON NOW AT

EXPRESSWAY TOYOTA

2014

GOING ON NOW AT

EXPRESSWAY TOYOTA

2014

WE WANT YOUR

<Old Year> <Old Make><Old Model>!



EXPRESSWAY TOYOTA

OWNER ...............<First Name, Last Name>YEAR ..........................................<Old Year>MAKE ....................................... <Old Make>MODEL .................................... <Old Model>

VARIABLE IMAGE

<FirstnameLastname.ExpresswayTradeUp.com>

<First Name, Last Name><Street><City, State Zip>

Expressway ToyotaPO Box 11869Atlanta, GA 30355

VISIT YOUR PERSONAL WEBSITE LISTED BELOW FOR:

• Personalized estimates on upgrading

to different Toyota models

• Convenient appointment setting

<First name>, make sure to visit your personal website!

2014

8.5x14 Letter


Expressway ToyotaSales Results, Trade in Trade Up

13.90%

86.10%

1 07/21/2014 07/27/2014 10 $25,864.68 $258,646.76

2 07/28/2014 08/03/2014 13 $25,054.38 $325,706.96

3 08/04/2014 08/10/2014 8 $24,126.25 $193,010.00

Week From To Vehicles Sold Avg Sale Amt Total Sales Amt

Weekly Performance

Dealer Summary

Campaign Summary

Results

+ 31UNITS SOLD

>> CAMPAIGN DATES -- 7/21 - 8/5/14

>> CONSUMERS REACHED -- 7,978

>> BUDGET -- $7,500

>> TOTAL SALES -- $777,363.72>> COST PER UNIT -- $242



>> PHONE CALLS -- 00

>> WEB LEADS -- 000

PLATINUM REWARDS

FOR IDENTIFICATION PURPOSES ONLY

Customer No.

Call Toll-Free

Seq. No.

PLATINUM REWARDS<FIRST NAME> <LAST NAME>:POSSIBLY REDUCE YOUR INTEREST RATE TODAY!

<<FIRST>> <<LAST>><<ADDRESS>> <<CITY>>, <<STATE>> <<ZIP>>

Issued to: <first name, last name>Customer Number: <pincode>Pre-qualified Amount: $5,500-$39,0001

More details: 866-902-7125

<SEQ><PINCODE>

866-902-7125<FIRST> <LAST>

ESTIMATED CURRENT RATE:

<APR%>% APR

866-902-7125PLEASE CALL AND ASK FOR TOM PASQUARELLA

DEALER OFFERS EXPIRE

SEPTEMBER 30, 2014ACT FAST!

YOU HAVE BEEN PRE-QUALIFIED FOR AN AUTO LOAN FROM $5,500.00 UP TO $39,000.001

1See reverse side for terms and conditions of offer.

You can choose to stop receiving “prescreened” offers of credit from this and other companies by calling toll-free1-888-567-8688. See PRESCREEN & OPT-OUT NOTICE on other side for more information about prescreened offers.

Any and all additional assistance/offers are not affiliated with GBA or its pre-qualified offer. All dealer offers expire 9/30/14.

EXPRESSWAY TOYOTA700 William T Morrissey Blvd.Boston, MA 02122866-902-7125ExpresswayToyota.com

EXPRESSWAY TOYOTA700 William T Morrissey Blvd.

Boston, MA 02122

866-902-7125

EXPRESSWAYPLATINUM.COM

PLEASE CALL AND ASK FOR TOM PASQUARELLA

PERSONAL ACCESS CODE: <PINCODE>

Dear <First Name><Last Name>,

IT’S TIME TO POSSIBLY REDUCE YOUR AUTO LOAN INTEREST RATE!

In reviewing our records, it has come to our attention that you have worked hard the last few years to get and keep your credit in good standing. With our Platinum Rewards Program, we would like to reward you for your efforts.

Our credit records indicate that your current auto loan interest rate may be <APR%>% APR or higher. Right now we can reduce your current auto loan payment to as low as 3.99% APR financing or even lower once we consult with you at our dealership partner, Expressway Toyota.2

There are many benefits to refinancing your auto loan at Expressway Toyota, like taking your estimated current monthly payment of $<PMT> per month and reducing it by up to $150 per month when you reduce your auto loan percentage to 3.99%.2

We have provided you with very easy options to reduce your interest rate and payment below:

OPTION 1:If you would like to upgrade your current vehicle, Platinum Rewards Programthrough Expressway Toyota has pre-qualified you from $5,500 - $39,0001 to purchase a new or pre-owned vehicle. Plus, Interest rates are at an all-time low with as low as 0% APR financing on select models.4

OPTION 2:You may be wondering how this is possible. It’s simple, if you love the car you are driving, keep it. With interest rates at an all time low, there may be a possibility to refinance your current vehicle! In addition, Expressway Toyota2 wants to give you an additional $2,000 down payment assistance voucher3 towards the purchase of a new vehicle. So if you are ready for a change, you may be able to save money by trading in your current vehicle and getting a new or certified pre-owned one from Expressway Toyota.

Call 866-902-7125 and ask for Tom Pasquarella to get started today!

SCAN HERE NOWto view our inventory!Use any free QR code scanner smartphone app to scan

EXPRESSWAY TOYOTA’S REFINANCE DIVISION

Credit Letter - July & Sept

+ 176

Total Leads


>> WEB LEADS -- 21



Expressway ToyotaSales Results, Credit Letter

3.6%

96.4%

2 07/23/2014 07/29/2014 7 $20,663.86 $144,647.03

3 07/30/2014 08/05/2014 5 $24,805.17 $124,025.84

1 09/08/2014 09/14/2014 1 $17,588.00 $17,588.00

2 09/15/2014 09/21/2014 3 $17,746.27 $53,238.82

3 09/22/2014 09/28/2014 2 $23,905.92 $47,811.84

4 09/29/2014 10/05/2014 2 $26,323.50 $52,647.00


July Weekly Performance

September Weekly Performance

Dealer Summary

Campaign Summary

Results

+ 20UNITS SOLD

>> CAMPAIGN DATES -- 7/16 - 8/5/14, 9/8 -10/2


>> BUDGET -- $17,300




Annual Clearance Event - Aug

Email Marketing & Matching POP

8.5x14 LetterProgram OfficeP.O. Box 11869 | Atlanta, GA 30355 | 866-889-0187

<First Name, Last Name><Address><City>, <State> <Zip>

LIMITED TIME ONLY SERVICE SPECIALS!

<FIRST NAME>, GET UP TO $<100%AVG>1

FOR YOUR... <OLD YEAR, OLD MAKE, OLD MODEL>!

ALL 2014 MODEL TOYOTAS MUST GO TO MAKE ROOM FOR OUR 2015S!

$19.95Up to 5qts of oil. Synthetics and diesels extra. Must be presented at time of write up. Not valid with any other offers or in-store specials. Does not include sales tax, hazardous waste fees, and shop supplies. See Service Advisor for details. Expire 8/30/14.

OIL & FILTER CHANGE

Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see service advisor for details. Offer expires 08/30/14.

IF YOUR BILL IS: $101 - $200.99 .................................................... SAVE $15 $201 - $300.99 .................................................... SAVE $20 $301 - $400.99 .................................................... SAVE $30

New 2014.5 Toyota Camry New 2014 Toyota Rav4 New 2014 Toyota Sienna

New 2014 Toyota Corolla

VARIABLE IMAGE

Force Marketing

SCHEDULE A SERVICE APPOINTMENT NOW! CALL 866-889-0187 AND MENTION THIS LETTER.

SERVICE REPAIR SPECIAL

INCLUDES A COMPLIMENTARY CAR WASHINCLUDES A COMPLIMENTARY CAR WASH

EXPRESSWAY TOYOTA’S

Attention <First Name>,

During the month of August, we are looking to clear out all of our 2014 Toyota

inventory to make room for our incoming 2015 models. This is one of the best times

to buy all year based on the large discounts and incentives we can pass through to

you on any Toyota model in-stock.

We are also looking to build up our quality pre-owned inventory and our records

indicate you own a <Old year> <Old Make> <Old Model>, which is one of the

vehicles we have a demand for right now. Due to this demand I would like to present

you with this exceptional offer for your vehicle, whether you decide to buy a new car

or not.

During this event, you can get up to $<100%AVG>1 for your <Old Year> <Old Make> <Old Model>. In some cases, depending on the vehicle condition, we will pay more!

I had my Sales Manager put together a custom upgrade quote for the vehicle that

would be the best upgrade for you based on your trade-in. Due to the limited time

incentives and factory discounts available, this quote is only good through the end of

August.

Hurry! Call 866-889-0187 now or bring this letter to the dealership and take

advantage of these LIMITED TIME INCENTIVES NOW! In addition, visit your

personal website below to schedule an appointment or to receive your

custom upgrade quote on our 2014 lineup!

I look forward forward to seeing you soon. All offers end on August 30st, 2014!

Sincerely,

Tom Pasquarella

General Manager

Expressway Toyota

1All prices are based on Black Book® average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Not an offer to purchase. Value based on highest trim level. An estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. Not valid in conjunction with any other offer. 2Purchase price and monthly payments derived from MSRP less Black Book® trade-in value for recipient’s vehicles. Purchase price and payment amount shown above are variable based on recipient’s trade amount and are subject to change. Any negative equity owed on trade-in vehicle will be added to sale price of new vehicle. Payment amount based on term of 60 months at 0% APR financing with $0 down. Excludes dealer fee. Offer on approved credit. Dealer not responsible for typographical errors. All images are for illustration purposes only. All offers expire 08/30/14.

Non-negotiable, non-transferable. Not a check. One voucher per purchaser per household. Valid only before 08/30/14. No cash value.

STOCK #: <STOCK>. MSRP PRICE: $<MSRP>

<FIRST NAME>, UPGRADING TO A <NEW YEAR, MAKE, MODEL>

IS MORE REASONABLE THAN EVER...

EXPRESSWAY TOYOTA 700 WILLIAM T MORRISSEY BLVD. • BOSTON, MA 02122 • 866-889-0187

EXPIRES: 08/30/14

866-889-0187 <FirstnameLastName.ExpresswayUpgrade.com>ORCALL VISIT YOUR PERSONAL WEBSITE

UP TO $<100%AVG>1

Tom Pasquarella

$100% AVERAGE BLACK BOOK VALUE1

<YEAR><MAKE><MODEL>

AUTHORIZED SIGNATURE

SUM OF UP TO:

VALID FOR:

<NEW YEAR> <MAKE, MODEL, TRIM>

MSRP $<MSRP>

LESS YOUR TRADE UP TO$<100%AVG>1

PURCHASE FOR AS LOW AS $<SPLTV>2

OR PAYMENTS FROM$<PMT>2 PER MONTH

VARIABLE IMAGE

700 William T Morrissey Blvd. • Boston, MA 02122


Attention <First Name>,

During the month of August, we are looking to clear out all of our 2014 Toyota

inventory to make room for our incoming 2015 models. This is one of the best times

to buy all year based on the large discounts and incentives we can pass through to

you on any Toyota model in-stock.

We are also looking to build up our quality pre-owned inventory and our records

indicate you own a <Old year> <Old Make> <Old Model>, which is one of the

vehicles we have a demand for right now. Due to this demand I would like to present

you with this exceptional offer for your vehicle, whether you decide to buy a new car

or not.

During this event, you can get up to $<100%AVG>1 for your <Old Year> <Old Make> <Old Model>. In some cases, depending on the vehicle condition, we will pay more!

I had my Sales Manager put together a custom upgrade quote for the vehicle that

would be the best upgrade for you based on your trade-in. Due to the limited time

incentives and factory discounts available, this quote is only good through the end of

August.

Hurry! Call 866-889-0187 now or bring this letter to the dealership and take

advantage of these LIMITED TIME INCENTIVES NOW! In addition, visit your

personal website below to schedule an appointment or to receive your

custom upgrade quote on our 2014 lineup!

I look forward forward to seeing you soon. All offers end on August 30st, 2014!

Sincerely,

Tom Pasquarella

General Manager

Expressway Toyota

1All prices are based on Black Book® average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Not an offer to purchase. Value based on highest trim level. An estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. Not valid in conjunction with any other offer. 2Purchase price and monthly payments derived from MSRP less Black Book® trade-in value for recipient’s vehicles. Purchase price and payment amount shown above are variable based on recipient’s trade amount and are subject to change. Any negative equity owed on trade-in vehicle will be added to sale price of new vehicle. Payment amount based on term of 60 months at 0% APR financing with $0 down. Excludes dealer fee. Offer on approved credit. Dealer not responsible for typographical errors. All images are for illustration purposes only. All offers expire 08/30/14.

Non-negotiable, non-transferable. Not a check. One voucher per purchaser per household. Valid only before 08/30/14. No cash value.

STOCK #: <STOCK>. MSRP PRICE: $<MSRP>

<FIRST NAME>, UPGRADING TO A <NEW YEAR, MAKE, MODEL>

IS MORE REASONABLE THAN EVER...

EXPRESSWAY TOYOTA 700 WILLIAM T MORRISSEY BLVD. • BOSTON, MA 02122 • 866-889-0187

EXPIRES: 08/30/14

866-889-0187 <FirstnameLastName.ExpresswayUpgrade.com>ORCALL VISIT YOUR PERSONAL WEBSITE

UP TO $<100%AVG>1

Tom Pasquarella

$100% AVERAGE BLACK BOOK VALUE1

<YEAR><MAKE><MODEL>

AUTHORIZED SIGNATURE

SUM OF UP TO:

VALID FOR:

<NEW YEAR> <MAKE, MODEL, TRIM>

MSRP $<MSRP>

LESS YOUR TRADE UP TO$<100%AVG>1

PURCHASE FOR AS LOW AS $<SPLTV>2

OR PAYMENTS FROM$<PMT>2 PER MONTH

VARIABLE IMAGE

700 William T Morrissey Blvd. • Boston, MA 02122


GOING ON NOW AT EXPRESSWAY TOYOTA-BOSTON!

+ 332

Total Leads


>> WEB LEADS -- 110

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2014.5 Toyota Camry LE. STK# 9135. Based on MSRP of $24,005. Due at signing $2,999. 2014 Toyota Rav4 LE 4x4, STK# 9097, 24 payments of $99 per month. Based on MSRP of $26,275. 2014 Toyota Corolla LE. STK# 9092. Based on MSRP of $19,335. $2,999 due at signing. 24 payments of $99 per month. Price excludes security deposit, dealer fees, tax, tag, title and doc. fees. With approved credit. Offer expires 8/30/14.

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NEW 2014.5 TOYOTA CAMRY LE

as low as

$99/MO

NEW 2014 TOYOTA RAV4 LE 4X4

as low as

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AS LOW AS $99/MONTH HUNDREDS OF VEHICLES

IN-STOCK for this event!2014.5 Toyota Camry LE. STK# 9135. Based on MSRP of $24,005. Due at signing $2,999. 2014 Toyota Rav4 LE 4x4, STK# 9097, 24

payments of $99 per month. Based on MSRP of $26,275. 2014 Toyota Corolla LE. STK# 9092. Based on MSRP of $19,335. $2,999 due at signing. 24 payments of $99 per month. Price excludes security deposit, dealer fees, tax, tag, title and doc. fees. With approved credit. Offer

expires 8/30/14.

BRAND NEW 2014 MODELS

MATCH THE CODE ON THE FRONT OF THIS MAILER, AND YOU COULD HAVE THE CHANCE TO PLAY STRIKE IT RICH FOR ONE OF THESE PRIZES!1

A 2014.5 TOYOTA CAMRY SE1, OR $25,000 CASH1

OUR GOAL IS

100% Credit Approval!

AS LOW AS

0% APR Financing!

On select models, with approved credit.

EXPRESSWAY TOYOTA NEEDS TO MAKE ROOM FOR THE 2015 MODELS, SO WE ARE DISCOUNTING ALL 2014 VEHICLES!

NEW 2014 TOYOTA RAV-4 LE 4X4

STK#9097

2014 Toyota Rav4 LE 4x4, STK# 9097, 24 payments of $99 per month. Based on MSRP of $26,275. $2,999 due at signing. Prices exclude dealer fees, tax,

tag, title and doc. fee. With approved credit. Offer expires 8/30/14.

$99/MONTH

NEW 2014 TOYOTA COROLLA LE

STK#9092

2014 Toyota Corolla LE, STK# 9092, 24 payments of $99 per month. Based on MSRP of $19,335. $2,999 due at signing. Prices exclude dealer fees, tax,

tag, title and doc. fee. With approved credit. Offer expires 8/30/14.

$99/MONTH

NEW 2014.5 TOYOTA CAMRY LE

Stk# 8114

2014.5 Toyota Camry LE. STK# 9135. Based on MSRP of $24,005. Due at signing $2,999. $650 Acquisition, $350 dealer documentation, $125

registration due at signing. Sales tax additional. First payment also due at signing. Offer expires 8/30/14.

$99/MONTH

NEW 2014 TOYOTA PRIUS TWO HYBRID

Stk# 8114

2014 Toyota Prius 2, STK# 8114, 24 payments of $99 per month. Based on MSRP of $25,235. $3,999 due at signing. Prices exclude dealer fees, tax, tag,

title and doc. fee. With approved credit. Offer expires 8/30/14.

$99/MONTH

866-264-3535 700 William T Morrissey Blvd. • Boston, MA 02122

AS LOW AS $0 DOWN

On select models, with approved credit.

Results

Total Repair Orders

+ 55 UNITS SOLD

>> CAMPAIGN DATES -- 8/13 - 9/5


>> BUDGET -- $19,995

>> REPAIR ORDERS -- 589

>> TOTAL -- $124,542.97

>> TOTAL SALES -- $1,352,511.93>> COST PER UNIT -- $364


Expressway ToyotaSales Results, Annual Clearance Event

18.3%

81.7%

1 08/13/2014 08/19/2014 9 $45,840.64 $322,980.76

2 08/20/2014 08/26/2014 11 $42,752.78 $327,392.86

3 08/27/2014 09/02/2014 18 $81,334.55 $551,737.79

4 09/03/2014 09/09/2014 7 $21,485.79 $150,400.52


Weekly Performance

Dealer Summary

Campaign Summary

Dear <First Name>,

With auction prices at an all time high, your <Old Yr> <Old Make> <Old Model> has never been worth more. During this event, we are willing to offer up to $<average>1 for your trade.

Plus, during the September Vehicle Exchange Event, you can upgrade to a new vehicle with possibly a lower monthly payment and with no money out of pocket.3

See below for an estimate to upgrade to a new <New Yr> <New Make> <New Model> <Trim>. This is based on your trade having average mileage and average condition.1

Please call 866-794-7398, or visit your personal website immediately to view quotes on other Toyota vehicles in stock and to schedule an appointment.

Tom PasquarellaGeneral ManagerExpressway Toyota

Visit your personal website listed below to:• Get personalized estimates on new Toyota models

• Get updates on your Black Book® Value

• Set a convenient appointment

1All prices are based on Black Book® average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Value based on highest trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer, your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. 2Sale price includes all manufacturer rebates, incentives, and dealer discounts. Not all buyers will qualify. 3Net purchase price is derived from sale price less trade-in value for recipient’s vehicle and is subject to change based on trade appraisal. Payment amount shown above is based on net purchase price financed at 0% APR for a term of 60 months with $0 down and is subject to change. For all vehicles except 2014 Toyota Corolla LE, $16.67 per $1,000 financed. 2014 Toyota Corolla LE $17.48 per $1,000 financed. Net purchase price and monthly payment amount include all manufacturer rebates, incentives, and dealer discounts. Excludes tax, title, dealer fees, and any negative equity on trade-in vehicle. Amount owed on trade-in will be added to finance amount for new vehicle at time of sale. All finance terms and rates subject to credit approval. Not all buyers will qualify. All offers expire 9/30/14.

New <New Year> <New Make> <New Model><Trim>

VARIABLE IMAGE

<FirstNameLastName.ExpresswayExchange.com>

SALE PRICE: AS LOW AS $<SALEPRICE>2

LESS YOUR TRADE: UP TO $<AVERAGE>1

PURCHASE FOR: AS LOW AS $<SPLTV>3

OR PAYMENTS: FROM $<PMT>3 PER MONTH

STOCK #: <STK#>

Prepared For: <First Name, Last Name>

YOUR UPGRADE ESTIMATE


700 William T Morrissey Blvd • Boston, MA 02122866-794-7398

BATTERY TEST

Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see

service advisor for details. Offer expires 09/30/14.

SERVICE COUPONS

<FirstNameLastName.ExpresswayExchange.com>

<First Name, Last Name>

<Street Address>

<City, ST> <ZIP>

Program OfficePO Box 11869 • Atlanta, GA 30355

VARIABLE IMAGE

Visit your personal website listed below to:• Get personalized estimates on new Toyota models

• Get updates on your Black Book® Value

• Set a convenient appointment

Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see

service advisor for details. Offer expires 09/30/14.

LUBE, OIL & FILTER

Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior

purchases. Other restrictions may apply, see service advisor for details. Offer expires 09/30/14.

ALIGNMENT SPECIAL

New 2014 Toyota Corolla LE New 2014 Toyota Camry LE New 2014 Toyota RAV4 LE

<First Name>,

Your <Old Year><Old Make><Old Model> is worth up to $<Average>1 during the September Vehicle Exchange Event!

$99/MOLEASE FOR AS LOW AS

Stock #9092. Lease for 24 months with 12k miles per year allowance. $2,999 due at signing includes $650 Acquisition fee, $350 Dealer

Documentation fee, $125 Registration fee and first months payment. Price excludes tax, tag, and title. No security deposit required. With approved credit.


Stock #9135.. Lease for 24 months with 12k miles per year allowance. $2,999 due at signing includes $650 Acquisition fee, $350 Dealer



Stock #9097. Lease for 24 months with 12k miles per year allowance. $2,999 due at signing includes $650 Acquisition fee, $350 Dealer


4x4

$69.98FREE10% OFF

700 William T Morrissey Blvd • Boston, MA 02122866-794-7398




September Exchange - Sept

Email Marketing & Matching POP

8.5x14 Letter

GOING ON NOW AT EXPRESSWAY TOYOTA-BOSTON!

+ 158

Total Leads


>> WEB LEADS -- 122


Expressway ToyotaSales Results, Trade in Trade Up

12.7%

87.3%

1 09/11/2014 09/17/2014 11 $29,387.43 $323,261.68

2 09/18/2014 09/24/2014 5 $28,441.92 $142,209.60

3 09/25/2014 10/01/2014 15 $26,527.34 $397,910.16


Weekly Performance

Dealer Summary

Campaign Summary

Results

Total Repair Orders

+ 31 UNITS SOLD

>> CAMPAIGN DATES -- 9/11 - 10/2/14


>> BUDGET -- $9,995


>> TOTAL -- $114,319.75



Expressway ToyotaSales Results, Q3 Campaigns

2.4%

97.6%Dealer Summary

Campaign Summary

+ 746

Total Leads


>> WEB LEADS -- 265

Third Quarter Multi-Channel Marketing Efforts Summary

Results

Total Repair Orders

+ 137UNITS SOLD

>> CAMPAIGN DATES -- 7/21-10/2


>> BUDGET -- $54,790


>> TOTAL -- $238,862.72

>> AVERAGE RO -- $224.49

>> TOTAL SALES -- $3,433,215.62>> COST PER UNIT -- $400.93

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