EXPO

Promoting Best Practices in

Critical Care and Emergency Nursing

OnlineEXPO

Lippincott’s

LIVE! Online EventWednesday, March 3, 201010:00 AM EST - 5:00 PM EST

*Exhibit Hall open through June 3rd

Be There!Contact your LWW Advertising Representative Today!!4

Meet... Chat... Recruit... Promote your products and services to nursing professionals and nurse managers from across the country.4

Then you’ll want to be front and center at Lippincott’s Online Expo because the best nursing specialists will be online and waiting to talk with you.

Do you have a product or service targeted to these specialized nursing professionals?

Is your facility recruiting for a hard-to-fill Emergency or Critical Care Nursing or Management position?

Sponsoring journals:

Co-sponsored by:

Nursing2010®

Critical Care

Online Nursing SpecialtiesJob & Product Expo

Wednesday, March 3, 201010:00 AM EST - 5:00 PM EST

Co-sponsored by:

Sponsored by:

Contact your LWW Advertising Representative Today!!or e-mail us at:[email protected]

Don’t Miss Out! Nursing2010®

Critical Care



OnlineEXPO

Lippincott’s Nursing2010®

Critical Care

A unique LIVE! online event specifically devoted to critical care and emergency nursing, which care providers and nurse managers will attend FREE to learn about best practices, the latest products and new regulations, and network with peers about two specialized nursing areas.

In the 3D exhibit hall, nursing professionals and nurse managers can download your brochures and white papers, view videos, chat live with your product representatives—and more!

Attendees can also participate in live interactive discussions, moderated by nursing experts on some of the hottest topics in emergency and critical care, view webcasts, earn free CEs, network with other nursing professionals and more.

To measure ROI for this event, your online booth staff will receive a detailed post-Expo report that includes profiles with e-mail addresses for everyone who visited your booth, the content they viewed, how long they stayed in your booth and how many times they returned, with complete chat transcripts from the booth. The Nursing Specialty Expo will be open and promoted through June 3, 2010, and the same detailed information about the nurses who visited your booth after the live expo date can be sent to the booth staff on a weekly basis.

Detailed Visitor Metric Reports

Three levels of exhibitor booth packages!Connect and recruit specialized nurses without spending time and money on travel

Add-On Advertising and Sponsorship Opportunities

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Print advertising in sponsor journals.

Dedicated E-Mails sent to 300,000 emergency, critical care, telemetry and med-surg nurses and managers

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Text ads in the Nursing Center, Nursing Management, NMIE and Critical Care Insider E-Newsletters Total Circulation over 290,000

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Free CE’s to attendees.

More than half a million banner ads on the LWW eJournal Network’s Nursing Channel

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Power-packed promotion!



Co-sponsored by:

Sponsored by:



Critical Care



OnlineEXPO


Critical Care

Registration confirmation e-mail sponsorship: $1,000Log-in page sponsorship: $1,000Jumbotron ad in Exhibit Hall: $450 (rotates among four)Nurses Lounge sponsorship: $450 (rotates among four) Ask the Experts Q&A Hall sponsor: $1,000 Recruitment ad or brochure in every attendee’s virtual tote bags: $500

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Other advertising, marketing and sponsorship opportunities:

3 levels of exhibitor booth packages to choose from!

Live interaction with participants via private, group chats and e-mailUnlimited job postings in the booth and three 30-day premium postings on NursingJobsPlus.comLiterature postings, plus brochures and white papers postings in the Resource CenterLead capture of booth visitors with detailed profile information and in-booth group chat transcripts Four “Content Tabs” in booth for presentation downloads, brochures, etc.Your booth will remain fully active with marketing support until June 3, 2010

Bronze Booth $4,000 - Unlimited job postings4......

4Visible presence of booth located in the Exhibit HallTwo additional “Content Tabs” in booth (for a total of six)Two additional 30-day premium postings on NursingJobsPlus.com (for total of five)Banner ad in Exhibit Hall (125x125)Opportunity to post a clinical poster in the auditoriumEmployer Profile on NursingJobsPlus in February, March and April Secondary placement in booth list and Resource CenterScrolling marquee message visible anywhere in the expo

Silver Booth $5,500 - All the benefits of the Bronze Booth PLUS: ........

4Large booth in a premium position of the Exhibit HallComplete online registration list with profile information and e-mail addressTwo additional content tabs in booth (for a total of eight) Top placement in booth list and Resource CenterRecruitment ad or brochure insert in every attendee’s Virtual Tote Bag

Gold Booth $6,500 - All the benefits of the Silver Booth PLUS: .....

*All pricing is gross



Co-sponsored by:

Sponsored by:



Critical Care



OnlineEXPO


Critical Care

Our virtual campus includes an Exhibit Hall, Resource Center, Auditorium and Lounge, with key signage and sponsorship opportunities.

The Main Exhibit Hall provides an opportunity for poster placement and two Jumbotron Ad Sponsorship opportunities.

Average registration data 4,000 register for the event 1,600 attend the event 40% registration/attendee ratio 60% of event registrations occur 10 days prior to the event Average number of exhibitors 21

Average time spent logged onto the conference 2 hours, 02 minutes

Average time spent in each booth 13 minutes, 24 seconds

A virtual version of a face-to-face nursing conference that you’re probably familiar with...

but with greater networking, communication and lead-generation benefits...

all from the cost-effective comfort of your desktop!



Co-sponsored by:

Sponsored by:



Critical Care



OnlineEXPO


Critical Care

Sponsorships are available in the Nurses Lounge, where attendees will gather, network and discuss the hot critical care and emergency nursing topics of the day.

Expo attendees will gather to view webcasts and attend the live, interactive “Ask the Expert Q&A Chats.” Ask your sales representative about sponsorship opportunities!

Build and customize your booth with our unique Booth Builder tool.

Live-host your booth on Expo day, meeting, greeting, and chatting with attendees...all from the comfort and convenience of your desktop!

Your name,Logo, Message



Co-sponsored by:

Sponsored by:



Critical Care



OnlineEXPO


Critical Care

Add-on sponsorship opportunities available to exhibitors onlyAll pricing is gross

Add on these other advertising, marketing, and sponsorship opportunities:

Choose from Gold, Silver or Bronze Booth options!Take advantage of add-on advertising, marketing and sponsorship opportunities!

This exclusive sponsorship puts your company’s brand in front of each attendee as they register. Your banner ad — with hyperlink will be on every e-mail confirmation, ensuring that your brand is seen first.

Registration Confirmation Email Sponsorship - $1,000

Generate constant exposure with this high-profile sponsorship. Located prominently on the login page, your exclusive advertisement will be seen by every person who enters the conference and by those who visit for the next 90 days.

Login Page Sponsorship - $1,000

As one of four sponsors, your Jumbotron ad resides prominently in the main Exhibit Hall to be seen by attendees no matter where they travel.

Jumbotron Ad in Exhibit Hall - $450

The Nurses Lounge is an area of the Nursing Specialty Expo that is specifically dedicated to networking. This high-traffic area sponsorship puts your brand front and center while attendees interact. (Four banner positions available.)

Nurses Lounge Sponsorship - $450

This sponsorship puts your company’s brand in front of qualified attendees who will be interacting with industry thought leaders and peers about the professional topics that impact these nursing specialties.

Ask the Experts Q&A Hall Sponsor - $1,000

Generate interest on Expo day and beyond with an insert in the Virtual Tote Bag, which can be accessed by every attendee and downloaded for future use.

Recruitment Ad or Brochure Insert in Attendees’ Virtual Tote Bags - $500

Gold Booth - $6,500 grossSilver Booth - $5,500 grossBronze Booth - $4,000 gross

Live Interaction with Attendees4

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Profiled lead captureActive booth for 90 days post-showAnd more!

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Co-sponsored by:

Sponsored by:



Critical Care



OnlineEXPO


Critical Care

“Ask the Experts Q&A” Chats:4 Live Interactive

Acute Respiratory Distress Syndrome John Gallagher, RN, MSN, CCNS, CCRN, RRT, Clinical Nurse Specialist Level 6, Surgical Critical Care, Hospital of the University of Pennsylvania, Philadelphia, PA

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Managing the aggressive/violent patient Donna Cahill, RN,MSN,CNS,CEN, Clinical Nurse Specialist, Trauma Services, Scripps Mercy San Diego Hospital, San Diego, CA

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Fluid Balance and Resuscitation (Burn and Trauma Patients)Cynthia Zaletel, MSN, APN/CNS, CCRN, TNS, CCNS, Clinical Nurse Specialist, Emergency Department, Advocate Good Samaritan Hospital, Downers Grove, IL

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New Perspectives on Glycemic Control in Hospitalized PatientsChristine Kessler, MN, CS, ANP, BC-ADM, Nurse Practitioner, Diabetes Institute, Dept. of Endocrinology & Metabolic Medicine, Walter Reed Army Medical Center, Washington DC

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Ask your sales representative about sponsoring other webcasts and “Ask the Expert Q&A Chats” related to your products and specific recruitment needs

Offering free CE credit 3 On-demand Webcasts:

Managing Alcohol Withdrawal SyndromeAnne Dabrow Woods, RN, CRNP, ANP, BC, MSN, Chief Nursing Officer, Wolters Kluwer Health | Lippincott Williams & Wilkins, Ambler, PA; Nurse Practitioner, Critical Care, Chester County Hospital, West Chester, PA,

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Summer Emergencies: Lightning, Spiders, & Snakes, Oh My! Linda Laskowski-Jones, RN, MS, ACNS-BC, CCRN, CEN, Editor-in-Chief, Nursing2010 journal, Vice Pres-ident: Emergency, Trauma & Aeromedical Services, Christiana Care Health System, Newark, DE

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Cardiac Dysrhythmias Made EasyAnneMarie Palatnik, MSN, APN, BC, Director of Clinical Learning, Virtua Health, Marlton, NJ; Editor, Nursing2009 Critical Care journal, Wolters Kluwer Health | Lippincott Williams & Wilkins, Ambler, PA

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Take a virtual tour at www.NursingCenter.com/SpecialtyExpo 4

EXPO

Health & Medicine

Transcript of EXPO