Exploring Indonesian Market (2015) [相容模式]
Transcript of Exploring Indonesian Market (2015) [相容模式]
Exploring Indonesian MarketBased on TEC Indonesia Experience
Indonesian Students in Taiwan Tech Taiwan Tech (NTUST) has around 293
Indonesian students in 2015.
October 23, 2004
NTUST‐ISA was established
October 3, 2005
NTUST‐ISA was registered as student association in Taiwan Tech
NTUST‐ISA is the pioneer for the establishment of Indonesian communities in Taiwan, such as: PPI (Indonesian Student Association in Taiwan)
IMISA (International Muslim Student Association)
FORMMIT (Indonesian Muslim Scholars Association)
Indonesian Students in Taiwan Tech (2)
Academic Year Number of Students
93 (2004) 11
94 (2005) 38
95 (2006) 38
96 (2007) 39
97 (2008) 66
98 (2009) 35
99 (2010) 140
100 (2011) Approx. 170
101 (2012) Approx. 210
102 (2013) 297
103 (2014) 286
104 (2015) 293
Total Approx. 1623
Indonesian Students in Taiwan Tech (3)
Learning Chinese Together Welcome and Farewell Party
Company Visit Introducing Indonesian Culture
Indonesian students are happy…
Indonesian students are having good performance…
Indonesian students are a great market…
Indonesia
More than 250 million population (4th in the world)
Approx. 100 public and 1,835 private universities
Number of Incoming Students in Taiwan
2011‐2012 2012‐2013 2013‐2014 2014‐2015
Malaysia 7,256 8,530 10,374 13,024
Macao 4,352 4,495 4,500 4,721
Vietnam 3,922 3,915 3,641 3,681
Japan 3,699 4,457 5,726 5,620
Hong Kong 2,561 3,083 4,399 6,209
Indonesia 2,520 2,799 3,223 3,455
Republic of Korea 2,505 2,531 3,035 3,488
Number of Indonesian Students in Taiwan
2011‐2012 2012‐2013 2013‐2014 2014‐2015
International Students (Degree Student & Exchange Student)
916 1,057 1,207 1,403
Overseas Chinese Students 764 800 869 971
Mandarin Program Students 793 868 1,009 976
TOTAL 2,426 2,725 3,085 3,350
Indonesian Students in Taiwan University(2014‐2015)
Degree Students
Mandarin Program Students
Overseas Chinese Students
TOTAL
National Taiwan Normal University
32 199 143 374
National Taiwan University of Science and Technology
288 ‐‐ 20 308
National Cheng Kung University
116 75 30 221
Chinese Culture University 51 95 21 167
National Taiwan University 31 14 62 107
Tunghai University 56 14 23 93
National Chiao Tung University 68 2 18 88
National Central University 40 4 7 51
Taiwan Education Center IndonesiaEstablished on Mid‐2011, with the purposes:
To promote Higher Education in Taiwan
To provide guidance to Indonesian students applying to study in Taiwan
To participate in overseas education exhibitions in Indonesia
To promote and commence Chinese Language Teaching and Special Classes
To enhance bilateral academic cooperation between Taiwan and Indonesia
Promoting Taiwan Higher Education Via Website and Social Media
www.tecindonesia.com
Facebook: Taiwan Education Center Indonesia
Via School/ University Visit
Via Local Communities
Via Alumni Association
Website and Social Media
School/ University Visit
Cooperation with Local Communities
Radio Talkshow AIESEC
(International Exchange)
Talkshow
Cooperating with Alumni Associations
Organizing 海外華僑青年觀摩團, 華語師資培訓, and other activities together with 印尼留台校友會
NTUST Alumni Association in Indonesia
Purpose:
Promoting NTUST, connecting alumni, and distributing related information among alumni.
Founded in early 2013
Organizational Structure:
President 總會長: Mr. Budi Cherng, Wen‐Kuang
Jakarta 會長: Prof. Ika Bali
Surabaya 會長: Dr. Tri Joko Wahyu
Sumatra 會長: Mr. Hendra Kurniawan
Kalimantan 會長: Mr. Chairul Irawan
Providing Guidance to Indonesian Students
Via phone
Via email/ social media
Facebook, LINE, Blackberry, Yahoo Messenger, etc.
Via face‐to‐face consultation
Via group discussion
Organizing Education Fair (2011‐2015)
2015 Taiwan Higher Education Fair (THEF)
Around 7000 people attended 2015 Taiwan Higher Education Fair
2015 Indonesia‐Taiwan Higher Education Fair
Around 2500 people attended THEF in Surabaya
2015 Indonesia‐Taiwan Higher Education Fair
Around 3000 people attended THEF in Jakarta
2015 Indonesia‐Taiwan Higher Education Fair
Around 1500 people attended THEF in Medan
2015 Indonesia‐Taiwan Higher Education Fair
Opening Ceremony in THEF Jakarta
2015 Indonesia‐Taiwan Higher Education Fair
Opening Ceremony in THEF Jakarta
2015 THEF Participants1
University Entrance Committee for Overseas Chinese Students
19 Feng Chia University
2 National Taiwan University 20 I-Shou University
3 National Tsing Hua University 21 Tunghai University
4 National Cheng Kung University 22 Chung Yuan Christian University
5 National Chengchi University 23 Da-Yeh University
6 National Sun Yat-sen University 24 MingDao University
7 National Dong Hwa University 25 Nanhua University
8 National University of Tainan 26 Tzu Chi University
9 National Taiwan Ocean University 27 Chang Jung Christian University
10National Taiwan University of Science and Technology
28 Wenzao Ursuline University of Languages
11National Yunlin University of Science and Technology
29 Taipei Medical University
12 National Formosa University 30 Tungnan University
13 National Chin-Yi University of Technology 31 TransWorld University
14National Kaohsiung University of Hospitality and Tourism
32 Fooyin University
15 Chinese Culture University 33 HungKuang University
16 Taiwan Shoufu University 34 China University of Technology
17 Fu Jen Catholic University 35 Shu-Te University
18 Tamkang University 36 Yuanpei University of Medical Technology
Participating Education Fair
Education fair/ scholarship expo
organized by school/ universities
Commencing Chinese Classes
Regular small‐sized Chinese Language Course
(8‐10 students)
Special topic classes
(Art, culture, calligraphy, TOCFL preparation, etc.)
Organizing TOCFL
Around 30 students registered for 2015 TOCFL
Enhancing Bilateral Academic Cooperation
Taiwan – Indonesia Higher Education Summit
Enhancing Bilateral Academic Cooperation
Around 20 MoU between Taiwan and Indonesian Universities were signed during the summit
Enhancing Bilateral Academic Cooperation
Taiwan – Indonesia Higher Education Summit
(Official Meeting)
Enhancing Bilateral Academic Cooperation
Facilitating various Taiwan Universities in visiting and collaborating with Indonesian Universities
NTUST Professors visiting
Universitas Internasional Batam
NTUA Professors visiting
Public High School
Indonesian Market ‐ STRENGTH Huge and developing number of students and universities
Indonesian education system is similar to Taiwan education system
Culture similarity as “Eastern country”
Good relationship between Taiwan and Indonesian government, especially in educational cooperation
Indonesian Market ‐WEAKNESS Language Barrier
Most of Indonesian students may not be fluent in Mandarin or English, except students from international schools.
Lack of Information The infrastructure in Indonesia, such as limited internet connection may slow down the information distribution to different areas
Complicated Document Authorization Procedure It may discourage students to apply Taiwan Universities
Indonesian Market ‐ OPPORTUNITY Blue Ocean Market
Exploring new market to universities located outside Java Island (Eg.: Medan, Banjarmasin, or Makassar)
Indonesian Market ‐ OPPORTUNITY Organizing new various activities to introduce Taiwan Higher Education to Indonesian students, such as:
Study Tour
Student Exchange
Summer/ Short Course
Community Service
University Recruitment Roadshow
Etc.
Indonesian Market ‐ THREAT Unreliable agencies
Commercial agencies in Indonesia, especially their irresponsible practices, may mislead Indonesian students’ perception about Study in Taiwan.
Scholarship dependency
If Taiwan Universities keep on attracting Indonesian students using scholarship availability, students may not come without scholarship.
Exploring Indonesian MarketBased on TEC Indonesia Experience